Intrim Business Associates a Profile

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Intrim Business AssociatesaProfile
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Contents
CONTENTS
PAGE NUMBERS

• Intrim Business Associates 3
• Intrims Unique strengths 7
• How this benefits the clients 8
• Consumer Goods Experience 9
• Hard Goods and Services Experience 10
• Functional Areas Covered 11
• Intrims Supply Chain Uniqueness 12
• Next Steps 13

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Intrim Business Associates

• Intrim Business Associates is a young
  management consulting organisation with over 100
  man years of experience, engaged in Strategy
  and Fulfillment practices.
• Within 4 months of starting operations, Intrim
  has been engaged for consulting projects by (of
  these 3 have been completed to client
  satisfaction)
• Hindustan Levers Ltd(Unilever)- Sangam Project
• Tata steel- Channel and Retail Upgradation for
  Construction Brands
• DS Foods- Refocusing sales and distribution front
  end for Catch Brand
• Khadi (KVIC)- Formation of a new marketing and
  sourcing organisation CPKVI
• Quantum India- An MLM company for its 5 year plan
  and strategy
• In addition the promoters have done specific
  advisories for Mother Dairy, Dept of Post,
  Godrej, EAN India, DFU, Westside, Ebony, and
  front end training for Brittannia, Novartis, Indo
  Gulf, among others

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Intrim Business Associates(contd)

• Intrim Business Associates is led by Rajan
  Chhibba the former MD of KSA Technopak and an
  acknowledged professional in
• - Retail Management and Operations-
• - Channel design
• - Brand Management for Consumer Products and
  Services
• - Supply Chain and Logistics
• - Policy Change Management of Government bodies
• He is currently involved with 4 Apex CII
  Committees. His previous experience includes
  Project manager for the Tata Group, running his
  own marketing company which was a JV with
  Infosys, a year teaching at the Business School
  at University of Rhode Island USA and with A. F.
  Ferguson. He has worked hands on for over 90
  clients in India and abroad in the last 8 years
  besides supervising over 150 other consulting
  projects.
• Rajan has already published a book Starting a
  Successful BusinessPenguin and is finishing his
  second Lessons in Global Marketing- the
  developing country experience Macmillan

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Intrim Business Associates( contd)

• Other Key Team Members
• Rashmi Chandra- Ex Associate Director Strategy
  and Consumer Behaviour KSA Technopak and A F
  Ferguson and Co. Also a certified trainer in
  Business Behaviour management.
• She has worked extensively in Marketing ,
  Distribution and transportation Sectors.
• Sarvesh Mathur- ex CFO Tata Telecom
• 22 years experience in commercial functions,
  MA, business start ups and consulting
• Atul Monga- ex vice President of a services
  company-
• 8 years marketing and consulting experience
• Jayesh Kantharia-
• 16 years in retail, logistics and warehousing
  operations

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Intrim Business Associates( contd)

• Alliances
• Saffron Square USA a strategy and brand
  management firm run by ex-Coca Cola team
• Currently doing joint cross border
  projects.
• Edica- a manufacturing global sourcing firm run
  by ex-Arthur D. Little Partners
• Currently working to relocate manufacturing to
  South Asia
• Kurosoft an IT firm with offices in India and
  Thailand implementing ERP packages and doing
  customised software development.
• Kurosoft and Intrim are currently synchronising
  2 implementations in the FMCG domain where Intrim
  handles the process and people issues and
  Kurosoft the IT issues.

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Unique strengths of Intrim Business Associates

• Intrims unique strength drives from the fact that
• - Its team has both consulting , operational and
  coaching experience
• - Its team is credited with an unmatched range
  of experience across industries and functions
  which it uses to develop hands on strategy and
  then in ensuring execution fulfillment.
• - Its team has developed cutting edge models
  and constructs for Industry across the entire
  supply chain
• e.g. Delta Habit Factor for Predicting Brand
  Success
• Cascade Model for improving Channel velocity
• Channel Synchronization model
• System 52 for organization design
• FILIP model for business success .among
  others
• - Its team has both an international and Indian
  experience

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How this benefits the client

• Intrims unique experience benefits the clients
  by
• - Strong lateral thinking inputs
• - Quick strategic insights
• - Backed by analytical robustness where
  required
• - a consistent business focus
• - getting doable recommendations
• - effective IT coordination leading to many
  post ERP change management initiatives
• - faster internalisations
• - Clear value propositions to consulting effort
  and pricing structured accordingly

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Consumer product experience

• Intrim team Consumer Product experience (non
  fashion) includes work with
• HLL Cerestar
• Kelloggs Pepsis Season Harvest
• Mother Dairy Slazenger
• Tasty Bites Fries and Brown
• DS Foods ITC
• JJ Godfrey Phillips
• John Keells McCain
• Gruma Corporation Blowplast
• Nutricia Fresh and Honest Coffee
• Forbes Liquor Reebok
• Timex Titan
• DSCL Retail .. Besides others

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Hard goods and Services experience

• Intrim teams Hard goods and Service sector
  experience includes work with
• Whirlpool Philips
• Godrej Jetspray USA
• Samsung BPL
• Eureka Forbes Arcus
• Tata Steel Consumer Prod MIWE Germany
• G Tech USA Visa
• India Post La Poste France
• Indian Railways Concor
• Rajasthan Tourism UP Tourism
• JK Cement/Tyres Telstra
• Unisys USA (Consumer group) .. Besides others

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Functional areas addressed

• Strategy - Business, marketing, sales,
  distribution,retail operations, sourcing.
• Fulfillment - Attaining pre agreed performance
  across the value chain
• Business Behaviour management - as a tool for
  change management

Intrim focuses on interventions outside the
factory premises
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Intrims Supply Chain Uniqueness

• Intrims team has perhaps done the largest amount
  of consulting work in India on Supply chain and
  distribution and transportation issues
• e.g
• Mapping costs of 145 products across 4000 origin
  destination points for all modes of cargo (for
  Railways) gives it a distinctive knowledge edge
• Advising and assessing India Post similarly gives
  a unique Indian Cost understanding
• Helping upgrade over 20 sales channels adds to
  the strength
• - Leading the countrys largest retail consulting
  firm in its key growth years adds to the
  uniqueness of Intrim.

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Next Steps
A three step process is now ON TALK With
client, its partners, competitors, etc to create
the Context DO Lateralise, analyse,
prioritise the issues to develop the
content DELIVER the Action plan and assist in
implementation to institutionalise change
THANK YOU