Matsushita Kotobuki Electronics Ind. of America, Inc. Maxel

1
An Open, Multiplatform, Free Specification For
Digital Music, Photo, and Video Collections
Contact Info
http//www.osta.org/mpv
Pieter van Zee MPV Specification
Editor Pieter_van_Zee_at_hp.com T. 1 541-715-8685
Felix Nemirovsky Multiread Committee
Chair felixn_at_oaktech.com T. 1 415-643-0944
2

• MPV Provides
• Multimedia albums/playlists with rich metadata
• Easy navigation of 100s/1000s of photos, video,
  and music
• Quick startup of data CDs, data DVDs and memory
  cards
• Consistent user experience
• PC?CE interoperability

MPV Summary
Websites
www.osta.org/mpv
Contact
Pieter van Zee MPV Spec Editor T. 1
541-715-8658 Pieter_van_Zee_at_hp.com

• Market Impact
• EOU for new digital media formats
• Better CE-only (no PC) solutions
• New CE device differentiator
• New product opportunities
• Accelerate DI adoption

• Open Specification SDK
• no license fees, open process
• Status
• MPV 1.0 Spec adopted avail.
• Open-source MPV 1.0 SDK avail.(for firmware
  software)
• CPXe 1.0 supports MPV
• Supporters incl retail disc makers (Kodak,
  Rimage) DI CD software makers (Roxio, Sonic,
  ArcSoft, ACD, Ulead, MUSICMATCH) CE industry
  (LG, Philips, Samsung, LSI, Zoran, ESS)

3
Introducing MPV Music/Photo/Video

• More easily playback, exchange, and manage
• collections of digital music/photos/videos
• An Open Specification
• Available and free to use at no cost
• For computer software, CE devices like cameras
  and DVD players, internet services
• Use with CD, DVD, memory cards, hard drive,
  internet
• Sponsored by
• OSTA Optical Storage Technology Association
• Plus Liaison with I3A CPXe and MPV Initiatives
• Availability
• MPV 1.0 Spec adopted, available Nov. 18
• MPV 1.0 SDK done, available Nov. 18

4
MPVPublic Supporters, Jan. 2003

• Retail CD/DVD Discs
• Eastman Kodak Company
• Rimage Corporation
• Pixel Magic Imaging
• Consumer CD/DVD Burning Software
• Roxio Inc.
• Sonic Solutions Inc.
• Hewlett-Packard Company
• ArcSoft Inc.
• ACD Systems
• Ulead Technology
• MUSICMATCH
• Oak Technology

• CE Industry
• LG Electronics Inc.
• Royal Philips Electronics
• Samsung Electronics Co. Ltd.
• LSI Logic
• Zoran Corp
• ESS Technology
• Planetweb Inc

5
MPV Multimedia Album / Playlist

• Set of assets
• Simple assets Still, Video, Audio,
• Composite assets StillAudio, Multishot,
  Panorama,
• Renditions Thumbnail, Screen,
• Presentation playlist
• Sequence of assets
• Presentation Control foreground/background,
  duration, transition, etc.
• Basic metadata
• Title, description, keywords, dates,
• Uses XML format

Foreground 1. StillAudio 2. Video 3.
Panorama 4. Still Background 1. Audio
6
Memory Card/Disc Content Interoperability
Multimedia Album/Playlist
PortableStorageManifest
Foreground 1. StillAudio 2. Video 3.
Panorama 4. Still Background 1. Audio
Only required file or directory
7
Market TrendDVD Players/Recorders Support More
Formats

• Napster, MP3 software
• 60M PCs with CD burners
• lt1B blank discs sold

• Good still photo DSCs lt 200
• Must be unloaded CD is archive
• 150M PCs with CD burners
• 2B blank discs sold

• Good photo-video DSCs lt 200
• 300M PCs with CD burners
• 15M PCs with DVD burners
• 8B blank discs sold

2000
2002
2004
1998
DVD Player, Recorder, MP3, JPEG, AVI, MOV, MPEG4,
???
Basic DVD Player
DVD Player with MP3
DVD Player, MP3, JPEG
Average Selling Price
8
Problem TodayTremendous Diversity in Content
Structure of Digital Pictures on a Data CD or DVD
9
MPV Provides Picture Disc Interoperability
10
MPV Provides Digital Camera Content
Interoperability
Different DCF-compliant File Layouts
DCIM/ 100DSCFS/ DSC08399.JPG -
still DSC08400.JPG - still with
audio DSC08401.JPG - still hi-res JPEG
rendition of TIFF master DSC08402.JPG still
multishot sequence DSC08403.JPG - still
multishot sequence DSC08404.JPG - still
multishot sequence DSC08405.JPG - still
panorama sequence DSC08406.JPG - still panorama
sequence DSC08407.JPG - still panorama
sequence MSDSC/ IMCIF100/ MOV08398.JPG - JPG
thumbnail rendition of video DSC08401.TIF -
still master with hi-res JPG rendition MOML0001/
MOV08398.MPG - video MOMLV100/ DSC08399.MPG
- audio for still MISC/ ALBUM.PVM - MPV
Photo/Video Album AUTPRINT.MRK DPOF file
Identical MPV Manifests
AssetList Video Rendition thumbnail Still St
illWithAudio Still Audio Still Rendition
master Rendition hi-res StillMultishotSequence
Still Still Still StillPanoramaSequence
Still Still Still
DCIM/ 132IMDCF/ MVI_3298.AVI -
video MVI_3298.THM - JPG thumbnail rendition of
video IMG_3299.JPG - still IMG_3300.JPG
still with audio IMG_3300.WAV audio with
still 133IMDCF/ IMG_3301.JPG still hi-res
JPEG rendition of RAW master IMG_3301.RAW
still master of hi-res JPG rendition IMG_3302.JP
G - still multishot sequence IMG_3303.JPG -
still multishot sequence IMG_3304.JPG - still
multishot sequence STA_3305.JPG - still
panorama sequence STB_3306.JPG - still panorama
sequence STC_3307.JPG - still panorama
sequence IMINDEX/ 132.CTG 133.CTG D.CTG MIS
C/ ALBUM.PVM - MPV Photo/Video
Album AUTPRINT.MRK DPOF file
Add-in MPV manifests
11
Demos

• Picture Disc with MPV
• Portable Storage Manifest
• Still Images Album / Playlist
• Brandenburger Tor
• Hard drive-based Album
• Multimedia Album / Playlist
• DSC Demo
• Add / delete files interactively
• Span multiple camera organizations

12
ExampleDVD Player Support for Picture Discs
with MPV
Firmware Playback Application
Digital Media Content MPV
Supports JPEG, MP3, WAV, MPEG 1 2 May support
WMA WMV, MPEG4, AVI MJPEG, MOV PJPEG
Some players will support printing
print
13
Example Digital Imaging System, No Computer
Digital Imaging-enhanced DVD Recorder
Original Data MPV file updated with every click
Original data MPV
DVD Recorder Memory card slot(s)

• MPV ADVANTAGES
• Add-on MPV file is the only change to camera or
  disc
• Enables uniform access to camera and disc content
• Organizes disc content into easy-to-use albums

Original data MPV
storage media
14
Open Source MPVTools SDKAvailable Now
Multi-Platform
Windows

• MPV Reader
• Easy-to-use Functions
• Find MPV file
• Get thumbs, screen res, slideshow, etc
• Extensible
• Slim
• 80KB obj MPV processor
• 124KB obj Expat XML parser
• Typical runtime 50-70KB RAM
• MPV Writer
• Basic single-res pictures
• Advanced multi-res, MD5 Content IDs, directory
  processing
• command line utilities
• Code
• C code, OS abstraction layer
• MIT License use for anything

• MPV Player
• Play slideshow with bkgnd music
• Browse using thumbnail filmstrip
• Print still images
• Can be embedded in an app using the IE Control
• Code
• 60KB HTML source code
• No install required, downloadable
• Requires IE 5.5 or above
• e.g. WinXP (has IE 6.0)
• MPV Validator
• Syntax errors, usage mistakes
• Available Dec 2002

15
MPV Offers

• Technology Benefits
• Open specification
• No costs
• MPV 1.0 Spec available
• MPV 1.0 SDK available
• Adds on to existing file and directory structure
• Works with CDs, DVDs, memory cards, hard drive,
  internet

• User Benefits
• Multimedia albums/playlists with rich metadata
• Quick startup of data CDs, data DVDs and memory
  cards
• Easy navigation of 100s to 1000s of photos,
  video, and music
• Consistent user experience
• PC?CE interoperability

16
Call to Action

17
Digital Camera Software Generate MPV Album at
Unload
Original data
Original data MPV
Camera-specific unloader

• ADVANTAGES
• MPV support at low-cost no camera firmware
  change
• Every unload MPV-enabled
• Can make archive CD that also plays in DVD player
  or PC

browse watch
18
DSC OpportunityMaintain MPV Album In Camera
MPV-aware Firmware Application

• Capture Mode
• Click captures data and adds entry to MPV file
• Browse Mode
• Delete Image deletes data and removes entry
  from MPV file

Original data MPV

• ADVANTAGES
• Album always available to describe captured
  content
• Enables playback by any vendor exactly as
  captured
• Required foundation for a computer-free DI
  solution
• Adds easily to existing DCF / other file
  structures

19
OSTABackground

20
Optical Storage Technology Assoc. (OSTA)Board
Associate Members
Ahead Software Aplix Corporation Apple Computer
BHA Company, Ltd. Calimetrics, Inc. Cirrus
Logic CMC Magnetics/Hotan Corp. Daikin U.S.
Comtec Laboratories Disc Inc. Eastman Kodak
Company Fujitsu Computer Products of America
General Electric Company Hewlett-Packard
Company Hitachi America, Ltd. Imation
Corporation Infinite Data Storage Ltd. Iomega
Corporation JVC Company of America Lite-On I.T.
Corporation Matsushita Kotobuki Electronics Ind.
of America, Inc.
Maxell Corporation of America Memorex Products
Inc. Microsoft Corporation Mitsubishi Electric
Corporation Mitsui Advanced Media, Inc. Mitsumi
Electric Co., Ltd. Moulage Plastique de l'Ouest
Multi Media Masters Machinery, SA Musicmatch
National Institute of Standards Technology
(NIST) NEC Technologies Oak Technology, Inc.
Open Interface, Inc. OTG Software, Inc.
Panasonic Technologies, Inc. Philips Components
Pioneer Electronics (USA) Inc. Planetweb, Inc.
Plasmon, Inc.
Plextor Corporation PrimeDisc, Inc. Pulstec
Industrial Company Limited Ricoh Company, Ltd.
Rimage Corporation Roxio, Inc. Samsung
Electronics Co., Ltd. Sonic Solutions Sanyo
Software Architects, Inc. Sony Corporation
Taiyo Yuden USA, Inc. TDK Electronics
Corporation TEAC America, Inc. Thomson
Multimedia, Inc. Toshiba USA, Inc. Ulead Systems
Inc. Verbatim Corporation Veritas Software
Corporation VOB Computer Systeme GmbH Yamaha
Corporation
21
OSTA File Interchange Committee Activities
UDF Universal Disk Format Major contribution to
Optical Storage Industry
Adopted 2002
Secure UDF
Secure file system
Adopted 1998
UDF 2.0
ECMA 167 3rd ed. adoption
Adopted 1997
Standard filesystem for drive-letter access
UDF 1.5
Adopted 1996
UDF 1.02
DVD-Video file system
Adopted 1995
UDF 1.01
DVD-ROM file system
22
OSTA MultiRead Committee Activities
Any Disc In Any Slot Recent Focus PC CE
device Interoperability Of Disc-based Content
Consumer collections of music, photos, and video
Adopted 2002/2003
MPV
Collections of compressed digital audio, e.g. MP3
Adopted 2001
MultiAudio
CD-R/CD-RW compatibility for CE devices
Adopted 2000
MultiPlay CD-R/-RW
CD-R/CD-RW compatibility for PC devices
Adopted 1997
MultiRead CD-R/-RW
23
MPV Initiative Components
Logo Program
Open Specification
Website
ATM Network For Images
Other Specs Standards
Compliance Test Plan Materials
Email Lists
Open Source Tools (not OSTA sponsored)
Marketing Training Materials
24
MPV andDigital Imaging in PC Software

25
Photo/Video Album Interchangewith Software
Applications

• Use cases
• Camera unloader creates album automatically
• Picture manager software can select, organize
  pictures, burn on CD with MPV album.
• Selection, sequence, titles
• Web browser uploads album and pictures to website
• Selection, sequence, titles, URL
• Slideshow software can load existing MPV album,
  enhance, save as album
• Selection, sequence, titles, effects
• Print photo album software can load MPV album,
  layout, save as album
• Selection, sequence, titles, layout

• Motivation
• It takes users precious time to select pictures,
  sequence pictures, and add titles and other
  metadata
• Makes an album
• Album interchange will lead to increased demand
  by consumers for software applications and
  imaging services.
• Reuse and enhance

26
DI PC Software ExamplePhoto/Video Album
Interoperability
Original data MPV
Original data MPV
Original data
Original data MPV
Camera-specific unloader

• PROBLEMS SOLVED
• Plays back as captured from original files
• One album works across many apps
• Collections withstand file renaming and reorg

Original data MPV
27
Digital Camera Software Generate MPV Album at
Unload
Original data
Original data MPV
Camera-specific unloader

• ADVANTAGES
• MPV support at low-cost no camera firmware
  change
• Every unload MPV-enabled
• Can make archive CD that also plays in DVD player
  or PC

browse watch
28
Imaging SoftwareOpen and/or Play MPV Albums
MPV-aware Imaging Software
Original data MPV
Open / Import / Play

• ADVANTAGES
• Fast, friendly experience
• Watch or browse, but also print, share, enhance,
  
• Customize look/feel of IE-based playback
• Use albums from anywhere camera unload, other
  apps

MPV Album
29
Imaging CD/DVD Burning SoftwareBurn MPV Albums
on CD / DVD
MPV-aware Imaging Software
Burn / Make Disc
Original data

• ADVANTAGES
• No need to change existing practices for
  files in disc
• Compatible with VideoCD and DVD-Video discs
• Make archive CD that also plays in DVD
  player or PC

browse watch
Original data MPV
30
Imaging CD/DVD Burning SoftwareCreate MPV
Albums on PC Harddrive
MPV-aware Imaging Software
Save / Save As / Export
Original data

• ADVANTAGES
• Allow consumers to re-use albums in other apps
• Preserves consumers time investment and data
• Expands demand for album-centric software

MPV Album
31
MPV andDigital Imaging in Consumer Electronics

32
Overall MotivationDI Industry and Storage
Industry Growth
Opportunity Non-PC Viewing, Storing Printing
CD Players
75
MPV Helps Enable Non-PC Solutions That Work
Well With PCs
US HH
50
Personal Computer
DVD Players
Warning PC Dependency System Complexity Might
Cause Digicams to Track PC Adoption!
25
Digicams Today
Digital Camcorders
Introduced
2
20
5
10
Years
Estimated trends, Not authoritative data.
33
Market TrendDVD Players/Recorders Support More
Formats

• Napster, MP3 software
• 60M PCs with CD burners
• lt1B blank discs sold

• Good still photo DSCs lt 200
• Must be unloaded CD is archive
• 150M PCs with CD burners
• 2B blank discs sold

• Good photo-video DSCs lt 200
• 300M PCs with CD burners
• 15M PCs with DVD burners
• 8B blank discs sold

2000
2002
2004
1998
DVD Player, Recorder, MP3, JPEG, AVI, MOV, MPEG4,
???
Basic DVD Player
DVD Player with MP3
DVD Player, MP3, JPEG
Average Selling Price
34
ExampleDVD Player Support for MPV Picture Discs
Firmware Playback Application
Digital Media Content MPV
Supports JPEG, MP3, WAV, MPEG 1 2 May support
WMA WMV, MPEG4, AVI MJPEG, MOV PJPEG
Some players will support printing
print
35
Example Digital Imaging System, No Computer
Digital Imaging-enhanced DVD Recorder
Original Data MPV file updated with every click
Original data MPV
DVD Recorder Memory card slot(s)

• MPV ADVANTAGES
• Add-on MPV file is the only change to camera or
  disc
• Enables uniform access to camera and disc content
• Organizes disc content into easy-to-use albums

Original data MPV
storage media
36
Extending Picture Discs