XF Image

1
PPs Image
XF Image
2
Background The Jaguar XF will launch in Australia
in June 2008. It is the second car, after the XK,
in the line up of new fashioned luxury Jaguars.
Through its new design, it will appear to a
younger and more fashionable audience than the
traditional Jaguar audience. Role of the
activity Build prospect database. This will be
done through driving traffic to the Jaguarnow.com
PPs Image Consumer Information Men aged between
40-55 years of age Successful, alpha males
earning 100 K or more Working in financial,
property or entrepreneurial fields Highly brand
literate and brand orientated. Career
focussed Innovative and experimental Trust well
known brands. Label is important Experience
driven Passionately fashionable Not car people,
but their car is an important accessory/toy/statem
ent Flighting and Sizes Environments our
audience regularly visits for business news and
lifestyle updates. We dont want to spend too
long a presences in these sites (2 weeks at a
time at the most) so that message continues to be
fresh for audiences which are continually dipping
in and out of these sites. We want to be
intertwined with the content of the page (i.e.
MREC Right-hand-side) to make the association
with the site feel integrated. With sites that
could be considered more brand shift we are
happy to look at longer term sponsorships and
placements Campaign Timing April 15 to
September Campaign Evaluation We are looking for
integrated solutions. We know this audience can
display banner blindness so need to ensure we
can engage them with the new Jaguar XF
3
Why Car Showroom?

• Five key benefits to your partnership with
• Car Showroom
• Speed and Flexibility
• Engagement Innovation
• Quality Audience
• Depth of Content
• Direct to site traffic

4
Speed Flexibility boundless communication
opportunities

• Car Showroom differs from traditional on-line
  advertising as it can be customised to
  incorporate rich media solutions for true
  consumer awareness and engagement.
• We can tailor packages to suit your needs whether
  it be brand engagement, awareness or a model
  launch you dream it we can do it!
• Our systems are flexible, we can create and
  upload content at short notice to seize a market
  opportunity.
• Some example of the options available for your
  brand are
• Vertical Sponsorships
• Feature Articles
• Video (supplied or custom produced)
• Video Pre-roll Post-roll ads
• Floating and island ads
• Targeted EDMs
• User polls

5
Engagement Innovation opportunity to build
brand relationship

• Car Showroom is positioned as the first place for
  a new car buyer to research their next new car.
• Acknowledging the consumers path to purchase,
  the site provides unique functionality that
  satisfies every buyers needs from
• Research
• to review
• to comparison
• and dealer contact
• This functionality also allows you to engage with
  the user along this purchase decision process in
  a targeted and cost effective manner.
• Opportunity for your brand to be discovered or
  considered
• ie. Brand Shift

6
Quality Audience less wastage

• Car Showroom is dedicated to new cars site
  users are in the market for a new car
• Registration functionality allows us to identify
  your prospects and at what stage they are in the
  buying process
• Site design reflects a shift in the online
  environment from delivering an interrupted
  experience to an engaged user experience
  quality time with your brand
• In the month of January 2008 Car Showroom had
• 131,970 Unique Browsers
• 153,381 User Sessions
• 1,183,230 Page Impressions

Nielsen//NetRatings
7
Quality Audience less wastage
UPDATE Images for PPs, bit need to be
Male Tim Can you abbreviate this page

• Principled Professionals
• Characteristics of this segment This segment
  contains the affluent workers, with the majority
  of its members being employed and earning a high
  income (Average 91k pa).  A spread of ages
  (average 46) mostly living with a partner.  Very
  high proportion of this group living in metro
  areas.
• Segment Description
• I want to achieve, learn, and be engaged in the
  community
•  Values accomplishment
•  Wants to be respected as knowledgeable
•  Stays abreast of world affairs
•  Involved with community affairs
•  Tries to continuously improve their mind
•  Communications helps them stay organized and
  use  time effectively
• 12 of population
• Sophisticated in every aspect of life
• Most media/technology savvy
• Dont value print AT ALL
• Entrepreneurial most likely segment to be a SME
  (crossover with business segments eased by usage
  patterns
• Busy, busy, busy
• To busy to shop  - although they are high
  consumers of products
• This segment sees shopping as the least
  pleasurable experience
• Still like to buy on special

Nielsen//NetRatings
8
Quality Audience less wastage

• Car Showrooms UB traffic has grown by over 80
  since launch in February 2007 and will continue
  to grow with a strong marketing program for 2008.

Nielsen//NetRatings
Jan 08 Forecast
9
Depth of Content current respected expert

• Information is king.
• New car buyers want it, they crave it. . .
• But they want quality and relevant information
• Our commitment is to source, and provide the most
  relevant news and reviews from throughout the
  Australia and the world to satisfy buyers needs
• We can ensure your most recent and relevant news
  is part of the consumers information gathering
  process through innovative features on the site
• We provide you with opportunities to feature
  information about the model your bringing to the
  customers consideration

10
Quality Direct to site traffic measurable
control

• We give you the ability to drive qualified
  consumers to your home page or specific addresses
  on-line
• Excellent quality of traffic with active buyers
  being directed by you to where you want them to
  be.
• Increases the opportunity for buyers to engage
  and commit to your brand.
• This adds value to the Car Showroom investment
  with additional opportunities for you to track
  this traffic entering your site from Car Showroom.

11

Jaguar XF integration with Car Showroom
12
Homepage Product Description
Main Video Display Panel including Slim line
banner
Three Small videos Sponsorship Value
Featured Article. Sponsorship Valued
13

Body Style Lifestyle Pages

• Lifestyle and Body Style search options are
  prominently position above the fold on the
  homepage
• Body styles
• - SUV
• - Sedan
• - Hatchback
• Convertibles
• Coupe
• People Movers
• Lifestyles
• - Best Vehicle for Towing
• First Car Buyers
• Green Machines
• Cars for a Growing Family
• Luxury Long Distance Driving
• Off Road Drivers

14
Body Style Lifestyle Vertical Products
Main Video Display Panel including
Three Small videos
Featured Article.
News Reviews
15
Newly created Jag XF branded vertical
Main Video Display Panel including
Three Small videos
Featured Article.
16
Car Showroom Marketing Program 2008
Consumer Promotions
Cricket
Outdoor
Car Showroom Print
17
Homepage Sponsorship Featuring Jaguar
XF http//www.carshowroom.com.au/Info.aspx?id34
SUV Page Sponsorship Featuring Jaguar
XF http//www.carshowroom.com.au/Info.aspx?id27
Ford Branded Vertical Featuring Jaguar
XF http//www.carshowroom.com.au/Info.aspx?id29
18
Jaguar XF Image

• Building a prospective database, engaging
  consumers and ensuring Jaguar XF is in the brand
  consideration set
• April 15th June 2008
• Building the database and utilising the Car
  Showroom database
• Time to consider Jaguar XF
• Register your interest for Jaguar XF and your
  chance to WIN a Tag Heuer, Omega, Rolex or
  Longines watch. Promotion managed by Car
  Showroom.
• Imagery Countdown clock featuring Tag Heuer,
  Omega, Rolex or Longines together with Jaguar XF.
  
• Promotion to appear
• On Car Showroom Luxury vertical for duration of
  promotion.
• As a page takeover to each UB once for duration
  of promotion
• Exclusive Jaguar EDM Postcard which is sent to
  the Car Showroom database.

19
Jaguar XF Image

• Building a prospective database, engaging
  consumers and ensuring Jaguar XF is in the brand
  consideration set
• April 15th June 2008
• Engagement Consideration
• Jaguar XF video to appear for one week each month
  on homepage
• Jaguar XF video to appear for one week each month
  on Luxury vertical
• Feature article for Jaguar XF to for one week
  each month on homepage
• Feature article for Jaguar XF to appear one week
  each month on Luxury vertical
• Therefore Jaguar has a presence for two weeks
  each month by alternating the weeks the content
  appears.

20

• The Launch - June 2008
• Car Showroom Homepage Full screen video,
  frequency capped.

21
Jaguar XF Image

• Building a prospective database, engaging
  consumers and ensuring Jaguar XF is in the brand
  consideration set
• June September 2008
• Engagement Consideration
• Jaguar XF video to appear for one week each month
  on homepage
• Jaguar XF video to appear for one week each month
  on Luxury vertical
• Feature article for Jaguar XF to for one week
  each month on homepage
• Feature article for Jaguar XF to appear one week
  each month on Luxury vertical
• Therefore Jaguar has a presence for two weeks
  each month by alternating the weeks the content
  appears