Motivating Behavioural Change Across the Lifespan

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Motivating Behavioural Change Across the Lifespan

• Week 3

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Behavioural Change

• Change theories have origins in expectancy-value,
  social learning, decision theory
• Concepts include cognition, motivation, behaviour
  environment
• Recognize potential of ind. to alter their
  environment respond to it.

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Theory of Reasoned Action (TRA)Ajzen and
Fishbein (1975)

• Precursor of the Theory of Planned Behaviour
• The major assumptions, values beliefs inherent
  in this theory are
• Human beings are rational
• People consider the implication of their actions
  before they engage in a behaviour.

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Determinants of Behaviour in TRA

• Behaviour intention to perform behaviour  
• Intention attitude toward behaviour
  subjective norm for behaviour 
• Attitude toward a behaviour beliefs concerning
  consequences (ve or ve)
•  Subjective norms what significant others
  expect, approve or disapprove of the motivation
  of an individual to comply with their
  expectations
• means is a function of.

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Theory of Reasoned Action
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Research Findings

• Intentions moderately to highly correlated with
  behaviour
• Attitudes moderately correlated with behaviour
• Subjective norms are uncorrelated to moderately
  correlated with behaviour.

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Assumptions of TRA Model

• Based on assumption that both attitudes
  subjective norms are amenable to change
• Assumes that behaviour is under volitional
  control (there are no barriers to perform the
  intended behaviour).

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Theory of Planned Behaviour Model, Ajzen, 1991
Attitude
Intent
Behaviour
Subjective Norm
Perceived behavioural control
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Summary

• Using critical strategies the nurse works with
  clients to make their desired changes in
  health-related behaviour
• Raising consciousness
• Re-evaluating the Self
• Promoting Self-Efficacy
• Enhancing the Benefits of change
• Controlling the environment
• Dealing with Barriers to Change.

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Factors Affecting Maintenance of Behavioural
Change

• Personal skill
• of personal beliefs attitudes that support
  beh
• Extent of ve emotional response cognitive
  commitment
• Ease of incorporating behaviour into lifestyle
• Absence of environmental constraints
• Extent to which behaviour is intrinsically
  rewarding
• Extent to which decision to take action has been
  communicated to others there is social support
• Consistency of behaviour with self-image
• Personal attractiveness of incompatible actions.