Behind the Usability and Social networks Next Generation Innovations Mental Backbone

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Behind the Usability and Social networks- Next
Generation Innovations Mental Backbone

Trying understand the Complex world after
exploring Japanese Information Society
Kari.Korhonen_at_tekes.fi
Helsinki 18.9.2002
Docs 12345 X / 02-01
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Forget technology-Explore to Human mind
Remember..

• Modern society creates huge amount of false needs
  and demands.. and same time Possibilities!

Biggest obstacle to exploit these possibilities
is to confess ourselves (like in AA), what is
the the real monster behind the curtain, what
for we are developing new technology concepts..
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Some basic, often forgotten, facts of this
monster, mankind..

• People are nearly always frightened of something
  and they need to feel safe

• People are (gregarious) animals
• and they need continuous interaction
• themselves and fulfilment of human drives

• People act often like sheeps, and sheeps
• need always a leader

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Realizing the Backbone of Success Factors of Next
Generation Businesses..

• Vacuum of values people believes to live forever
  Artificial substitutes of religion, family,
  human relations..

• People are more and more
• helpless and alienated from nature
• Need of continuous new services,
• take care and promises of eternal life

• Emphasis of individualism False belief of
• democratic Values fulfilment in their planet
• (human rights and freedom)

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So, In practice, what to do? Can we learn
something e.g. Asia?

• First, study cultural history, history of human
  relations, even history of warfare.. And you find
  interesting ideas..

• Second, forget technology. Entertainment they
  want,
• sell services. Think evil sides of human mind..

• Third, if you put efforts to high-level
  technology
• RD its ok, but apply and sell only existing,
• conservative one..

• Fourth, In Business, when constructing successful
  
• organization, remember Enlightened Dictatorship
  in better than
• over emphasizing of Individualism and Teamwork

• Fifth, stop talking B2B. There is always somebody
  ordinary customer
• whos finally paying your salary

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Finally, try to forget the guasi-ethic rules and
double standards outside of your own culture.
Confess yourselves, that you are greedy bastard
who lives only for maximum profit seeking. And
your success will be guaranteed. But on one
condition Only together with otherbastards.
Alone you are nothing..

• End of presentation