Maximum Value Information Architecture

1

• Maximum Value Information Architecture

Big IA is the way you do, not what you do.
Austin GovellaInformation Architecture
Usability Comcast Interactive MediaPhiladelphia,
PA
IA Summit 2007 March 22-27 Las Vegas, NV
Maximum Value Information Architecture Austin
Govella austin.govella_at_gmail.com
2

• Thinking Making

http//thinkingandmaking.com/max-value-ia austin.g
ovella_at_gmail.com
IA Summit 2007 March 22-27 Las Vegas, NV
Maximum Value Information Architecture Austin
Govella austin.govella_at_gmail.com
3

• Im a special, unique little snowflake

Just like you.
IA Summit 2007 March 22-27 Las Vegas, NV
Maximum Value Information Architecture Austin
Govella austin.govella_at_gmail.com
4
Poke on the internet
Introduction
IA Summit 2007 March 22-27 Las Vegas, NV
Maximum Value Information Architecture Austin
Govella austin.govella_at_gmail.com
5
Do laundry
Introduction
IA Summit 2007 March 22-27 Las Vegas, NV
Maximum Value Information Architecture Austin
Govella austin.govella_at_gmail.com
6
Mama and baby
Introduction
IA Summit 2007 March 22-27 Las Vegas, NV
Maximum Value Information Architecture Austin
Govella austin.govella_at_gmail.com
7
Hang out and have fun
Introduction
IA Summit 2007 March 22-27 Las Vegas, NV
Maximum Value Information Architecture Austin
Govella austin.govella_at_gmail.com
8
Introduction

• Whats your next shot?

Good pool players always know where theyre going.
IA Summit 2007 March 22-27 Las Vegas, NV
Maximum Value Information Architecture Austin
Govella austin.govella_at_gmail.com
9
Introduction

• Whos the author?
• What do they want to happen?
• What do they get out of it?

IA Summit 2007 March 22-27 Las Vegas, NV
Maximum Value Information Architecture Austin
Govella austin.govella_at_gmail.com
10
Introduction

• Whats the impact?

Six strategies for creating a larger impact on
the business.
IA Summit 2007 March 22-27 Las Vegas, NV
Maximum Value Information Architecture Austin
Govella austin.govella_at_gmail.com
11
1. Rich interaction widgets

• tools, not rules

Give people something useful they can use in
other situations.
IA Summit 2007 March 22-27 Las Vegas, NV
Maximum Value Information Architecture Austin
Govella austin.govella_at_gmail.com
12
2. Controlled vocabulary

• mountains from molehills

Change perspective to make things bigger.
IA Summit 2007 March 22-27 Las Vegas, NV
Maximum Value Information Architecture Austin
Govella austin.govella_at_gmail.com
13
3. A/B testing
no
w
( )

• no is only part of now

No only starts the conversation. See where the
conversation takes you.
IA Summit 2007 March 22-27 Las Vegas, NV
Maximum Value Information Architecture Austin
Govella austin.govella_at_gmail.com
14
4. Input matches output

• plant seeds

Ideas blossom over time.
IA Summit 2007 March 22-27 Las Vegas, NV
Maximum Value Information Architecture Austin
Govella austin.govella_at_gmail.com
15
5. Dinas goals

• find great minds

Think like them. Talk like them. Or, figure out
why you dont.
IA Summit 2007 March 22-27 Las Vegas, NV
Maximum Value Information Architecture Austin
Govella austin.govella_at_gmail.com
16
6. GIS application

• play new games

Change the rules. Change the outcomes.
IA Summit 2007 March 22-27 Las Vegas, NV
Maximum Value Information Architecture Austin
Govella austin.govella_at_gmail.com
17
Ice the cake
7. Campaign sitemap
ice the cake
Always add one more layer
IA Summit 2007 March 22-27 Las Vegas, NV
Maximum Value Information Architecture Austin
Govella austin.govella_at_gmail.com
18

• Questions?

Comments?
IA Summit 2007 March 22-27 Las Vegas, NV
Maximum Value Information Architecture Austin
Govella austin.govella_at_gmail.com