Focused work resulted in a successful year Annual General Meeting

1
Focused work resulted in a successful
yearAnnual General Meeting

• Ray Mauritsson, President CEO

2
The agenda

• Summary 2006
• First Quarter, 2007
• Outlook

3
Financial performance, 2006

• Total sales
• 1 202 MSEK (895)
• Growth 34
• Currency effects 10 MSEK
• Video sales
• 1062 MSEK (733)
• Growth 45

MSEK
Growth
4
EBIT, 2006

• Gross margin
• 54.8 (54.0)
• Operating margin
• 18.6 (14.3)
• Profit margin
• 18.5 (14.2)

MSEK
Margin
5
Sales in the product areas
Video 88
Print 8
Scan Other 4
Scan Other 69
Video growth 45
Print growth -30
Full year 2007
6
Sales in the regions
40
49
11
Growth in the regions
Full year 2006
7
Worldwide organization
Sweden HQ
Nordics, EE Russia
UK
Canada
Germany
France
Boston
Korea
San Diego
Italy
Spain Portugal
China
Japan
Middle East Africa
Singapore
South America
Taiwan
South Africa
Australia
8
Global distribution, sales and education
Distributors
Resellers
System integrators
End user
9
Technology leadership

• 15-20 continuous investment in RD
• In-house developed ASIC technology
• ETRAX for networking
• ARTPEC for network video functions
• Innovative network solutions
• 1991 First to introduce a multi-protocol print
  server
• 1996 First to introduce a network camera
• Open standards

10
The markets broadest video portfolio
Fixed cameras
Domes PTZs
Video servers
Management SW
AXIS 223M AXIS 221 AXIS 225FD AXIS 216FD AXIS
216FD-V AXIS 211 and 211A AXIS 210 and 210A AXIS
207 and 207W AXIS 207MW AXIS 206 AXIS 209FD-R
AXIS 232D AXIS 231D AXIS 214 PTZ AXIS 213
PTZ AXIS 212 PTZ AXIS 233D
AXIS 243SA AXIS 243Q Blade AXIS 291 1U Rack AXIS
242S IV AXIS 214Q AXIS 241QA AXIS 247S AXIS 241Q
Blade AXIS 241S 241SA AXIS 241S Blade AXIS
240Q Blade AXIS 250S Blade
ACS ACM ADP gt 400 Partners
11
Customer segments

• Banking Finance
• Education
• Government
• Industrial
• Retail
• Transportation

12
Customer segment Transportation

• Press releases, April, June September, 2006
• Close to 2000 network cameras total to be
  installed in commuter train stations in
  Stockholm, AXIS 225FD
• 10,000 network cameras on Stockholm buses, AXIS
  209FD-R
• Press release February, 2007
• Approx 1000 network video products installed in
  Moscow underground
• Potential for further installations

13
Customer segment Retail

• Target, USA
• Hughes Hughes, Ireland
• IKEA, Holland
• Citgo, USA
• Hugo Boss, France
• The Grape Group, Australia
• SAKS 5th Avenue, Dubai

14
The AXIS STS system
15
Sales January - March, 2007

• Total sales
• 338 MSEK (257)
• Growth 32
• Currency effects -26 MSEK
• Video sales
• 309 MSEK (220)
• Growth 41

MSEK
Growth
16
EBIT January March, 2007

• Gross margin
• 55,1 (53,8 )
• Operating margin
• 19,7 (14,8 )
• Profit margin
• 19,6 (14,7 )

MSEK
Margin
17
Sales Q1, 2007
Asia 10
Video 91
EMEA48
Print 6
Scan other 3
Americas 42
Q1 2007
18
Worldwide marketshares security cameras
Source IMS Research
19
Growth of the global market
Growth 40
Growth 10
CCTV
Network Video
20
Future outlook, Axis goals

• Focused product range
• Aggressive product development
• Intelligent solutions
• Focused business model
• Channel partnerships
• Focused company

Market leadership Professional Network Video