A Future for Docs

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A Future for Docs

• Philippe Van Meerbeeck

Malmö, October 27th 2007
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Overview
1 Future Past 2 The Digital Future 3 A
Future for Docs 4 Q A
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The Future is a Thing from the Past

• W.J. Ong
• How do we build our identity?
• HIS STORY
• http//epic.makingithappen.co.uk/

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The Digital Future
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What Digital Future?

• Why?
• Whos in control?
• What New Media?
• What Innovation?
• Machines
• Networks
• Services

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What effect has innovation?

• Going tapeless
• Internet penetration
• Convergence of media
• Global media

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The Joost experiencehttp//www.joost.com/whatso
n/channels.html

• TV Anytime, TV Anywhere
• Free TV hundreds of full-screen shows from your
  favourite channels.
• With Joost, you're in charge. No more schedules -
  watch what you want, as often as you like.
• Chat, instant messaging, search and more - baked
  right into the TV experience.
• Beta testing, operational soon

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What impact on the value chain?

• Rights make rich
• Content aggregators are losers
• Distributors are winners
• Is Customer still king?

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What do customers want?
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• A lot, and much more

MAKING LIFE ENJOYABLE
LEVEN VERRIJKEN
KEEPING LIFE UNDER CONTROLE
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What media ?

• What media? When media? How media?
• Common, personal, mobile
• Linear, non linear, multimedia

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Media experience media delivery
MEDIA - SERVICES
MULTIMEDIA SERVICES
LINEAR
NT LINEAR
COMMON
MEDIA - CONTEXT
PERSONAL
MOBILE
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Media experience and media delivery - 2
MEDIA - SERVICES
MULTIMEDIA SERVICES
LINEAR
NT LINEAR
COMMON
MEDIA - CONTEXT
PERSONAL
MOBILE
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The Future of Pubcasters
DIGITAL PCASTER
CONTENT Rich content
Interactive content On demand

P L A T F O R M

F I L E B A S E D
CROSS-Media

• TECHNOLOGICAL EVOLUTION
• PRODUCTIONCAPACITY
• STORAGECAPACITY
• BROADBANDCAPACITY
• END-USER EQUIPMENT

ANALOG PCASTER
MULTI-Media
USER What? Where? When? How?
MULTI-Channel
?
UNIVERSAL FREE
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3 - track delivery
linear
generalist
Track 1
Topic in a generalist programme
Track 2
Subject of a generalist programme
specialist
Subject of a specialist offer
Track 3

• Non linear
• Multimedia services

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A Future for Docs
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What Future for Docs ?

• State of Docs
• Back to the Big Screen Maxi stories
• Move to New Screens Mini stories

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Back to the Big Screen

• Issue based stories

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Move to the New Screens

• w.w
• What When U want Online / On demand
• w.w.w
• What When Where U want Mobile

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On Line Docs

• Current TV, the network created by people who
  watch it
• http//www.current.tv
• LINK TV Television without borders
• http//www.linktv.org/experience/
• ONLINE FILM
• http//www.onlinefilm.org/index.php?phomel2

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Mini Docs http//www.channel4.com/fourdocs/film

• Mini movies episodes of 3 -gt 7 minutes
• Put together, episodes form a self contained
  story
• New narrative visual style of documentary
  filmmaking
• User generated, social network
• Documentary format is flexible and capable of
  re-inventing it self in the new distribution
  channels
• Internet
• i-pod
• Mobile phones

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BBC Interactive

• http//www.bbc.co.uk/coast/
• http//www.bbc.co.uk/history/

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Multiplatform Docs www.theamericanineverwas.net

• The American I Never Was (2003)
• DVD
• Website
• Book
• Audio

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WIKICK
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Google Docs
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Travelling Docs
The StoryTraveller gives you an experience on a
route based on GPS through audio and video
fragments. With the StoryTraveller, you can use
stories to show why information matters.
The StoryTraveller not only shows you the right
direction, it offers a huge value in business
because it also looks in the right direction at
people. You cannot tell a story without
characters and emotion and sensory detail. People
love being told a story.
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Coaching Docs

• Just imagine... being able to cook all kinds of
  recipes from A to Z, including your favourite
  chefs right next to you on your mobile device. In
  sound and image, every step of the way. Including
  cooking timers and grocery lists.

Just imagine... having 365 workoutfiles to shape
your body.  Or having 365 light menus of a famous
diet cook. Including workoutfiles outside, with
the right motivation on the right spot and...
adjusted to the speed of the person who is
walking the hill, climbing the Mont Ventoux.
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YouDocs ?
http// www.youtube.com/results?search_queryhis
torydocumentarygreece
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Gaming the better way to learn
http//www.oculareffect.com/newvisitors.php
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Docu Game http//www.globalconflicts.eu
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Docs Second Life http//www.submarinechannel.co
m/video/index.jsp?video24709
In January 2007, a man named Molotov Alva,
disappeared from his Californian home. Recently,
a series of video dispatches by a Traveler of the
same name have appeared within a popular online
world called Second Life. Filmmaker Douglas
Gayeton came across these video dispatches and
put them together into a documentary of seven
episodes.
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The Future of Docs
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Long Tails Docs

• Virtual online library
• Amazon.com 20 hits, 80 standalone
• Long tail offer (Chris Anderson 2004)
• Docs books long tail content
• 15 hits -gt 6 months
• 80 -gt 10 years
• Businessmodel ?
• Shared revenue long term
• Cash flow?

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Multiformat your content

• More windows more opportunities more
  footprint
• Main effort RD, use it for different formats
• Website
• Theatrical / event
• Pay-tv
• DVD, game
• TV linear
• On demand
• Print
• A.o.

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Content that makes the difference

• Swot your projects
• Find define your USP where do you make the
  difference?
• Brand your content, so we can recognise it on
  different platforms
• Explore new ways of financing
• Cultural exception Europe, funding, local gvt
• PPP
• Taxshelter
• Community funding affinity cards

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Docu-cracy

• Usergen
• Sharing
• tagging, ranking, forwarding
• reacting
• repurposing (mashing), re-creating
• Social networking -gt reverse financing,
  distributing
• Distributing essence of democracy -gt docucracy

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QA

• philippe.vanmeerbeeck_at_vrt.be