Internet Privacy Policies - PowerPoint PPT Presentation

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Internet Privacy Policies

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The Children's Online Privacy Protection Act of 1998 ('COPPA'), which was ... everyone in the company so that employees don't inadvertently violate the policy. ... – PowerPoint PPT presentation

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Title: Internet Privacy Policies


1
Internet Privacy Policies
  • Presented byPaul FrenkenPresident, COLAIP

2
Why a Privacy Policy
  • The Children's Online Privacy Protection Act of
    1998 ("COPPA"), which was enacted October 21,
    1998, requires commercial Web sites directed to,
    or which knowingly collect personal information
    from, children under 13 to post a notice on the
    Web site explaining that they collect personal
    information and how it will be used.
  • Gramm-Leach-Bliley Financial Modernization Act of
    1999 The GLB Act requires companies to give
    consumers privacy notices that explain the
    institutions' information-sharing practices.

3
Why a Privacy Policy
  • California State Law
  • As of July 1, 2004, California requires any
    commercial web site operator (located anywhere)
    collecting personally identifiable information
    from consumers in California to post a Privacy
    Policy in a noticeable location that meets
    minimum privacy standards. The Privacy Policy
    must identify what personal information is
    collected, how it is used, the categories of
    third parties with whom it might be shared and a
    description of any available process for
    consumers to review or request changes to the
    information collected, a description of the
    process for notifying consumers of changes in the
    Privacy Policy and the effective date of the
    Privacy Policy, among other things.

4
Why a Privacy Policy
  • If you sell to a government entity and you have a
    web site
  • If you want to be a member of the US Chamber of
    Commerce

5
What to Include
  • Email Usage
  • Cookie Usage
  • Advertiser Usages
  • Special Relationships
  • Server Logging
  • Contact Information

6
Now What
  • First, the privacy policy should be posted
    prominently on the Web site.
  • Second, the privacy policy must be adhered to by
    the company.
  • Third, the policy must also be communicated to
    everyone in the company so that employees don't
    inadvertently violate the policy.

7
Trust is a Must Seal Programs
  • 81 of customers are concerned about privacy
    invasion. Business 2.0
  • Privacy mark programs function much like the Good
    Housekeeping Seal of Approval program.
  • Getting a Mark

8
Third Party Companies
  • TRUSTe
  • BBB OnLine
  • WebAssurance
  • WebTrust
  • PrivacyBot.com
  • PrivacyAffiliates.com
  • Online Privacy Alliance

9
Industry Organizations
  • International association of Privacy
    Professionals www.iapp.org
  • Network Advertising Initiative www.networkadvertis
    ing.org
  • The Direct Marketing Association www.the-dma.org
  • Web Consortiumwww.w3.org

10
What is New
  • P3P StandardP3P is a standardized set of
    multiple-choice questions, covering all the major
    aspects of a Web site's privacy policies. It
    present a clear snapshot of how a site handles
    personal information about its users. P3P-enabled
    Web sites make this information available in a
    standard, machine-readable format. P3P enabled
    browsers can "read" this snapshot automatically
    and compare it to the consumer's own set of
    privacy preferences.

11
Questions
  • Contact Info
  • Paul Frenkenpfrenken_at_colaip.orgwww.colaip.org
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