PBX to IP PBX to SIP Multimedia Network Transformation

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PBX to IP PBX to SIP MultimediaNetwork
Transformation

• Paul Rowe

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Market Trends

• Voice is becoming an application on the data
  network
• SIP based multimedia collaboration is enabling
  people to connect and collaborate anywhere
• Communications are being integrated into business
  applications and workflow process rules

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IP PBX EnablesThe Virtual Enterprise
Data Centre
Replicated Centralised IP PBX
Data Centre

• Centralised deployment
• Easy integration into business applications
• Simplified network design lower capex and opex
• Flexible deployment options -enterprise or
  carrier hosted

CS1000
CS1000
Survivable Media Gateway
Hotels/ WLAN Hotspots
3rd Party PBX
Softphone
Branch Offices
Homes
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Building the Converged Network
Data Centre
Data Centre
Core LAN Switch
Core LAN Switch
VPN Gateway

• Simple 2 tier data network
• Sub second recovery times from network link
  failure
• Survivable, stackable edge switches Gigabit,
  Power over Ethernet
• End to end QoS
• Secure VPN connections

Hotels/ WLAN Hotspots
WLAN
VPN Gateway
Edge Switch
VPN Client
Branch Offices
Homes
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IP PhonePortal Applications
IP PBX
ApplicationGateway

• Menu driven desktop portal
• Visual Voicemail
• Directory dialling
• Broadcast alerts
• Interact with servers

Embedded Power over Ethernet Embedded QoS
monitoring agent SIP firmware stack ready
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Meridian 1 Installed BaseUpgrade to IP PBX

• Easy upgrade from Meridian 1 into SIP based IP
  PBX
• New features
• Up to 15,000 IP phones (100,000 networked) SIP
  and H323 Clients
• Survivable Telephony and distributed PSTN access
  through Branch Media Gateways
• Geographic Redundancy replicated system back-up
• Retain 100 existing investment of Meridian 1

Hybrid IP PBX CS 1000M
Digital And Analog Phones
TDM
Add Signaling Servers
Voice Gateway Media Cards
Call Servers
Add R4 s/w
Deploy IP Phones
Deploy Survivable Branch Media Gateways
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Greater Manchester PoliceSuccess Story

• Business driver
• Flexibility and agility to ensure police force
  are on the spot, anytime, anywhere
• Created the Virtual Enterprise
• Centralised communication services out to 7,000
  IP phones across 120 sites
• Running over Nortel Networks LAN and optical WAN
  data network
• Reduced Cost
• Simplified voice network by reducing 40 PBX in
  network to 2 central IP PBXs
• Upgraded 2 x Meridian 1 Option 81Cs to CS 1000M
  with geographic redundancy feature

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Newcastle Building SocietyVirtual Contact Centre
Project
Customer contact methods
Telephone Electronic web, email Paper Face-to-fa
ce
Customer Project Virtualisation of task
management for customer service and sales activity
Workload management Skills based routing
to Employee trained in Requested task
CRM capture customer Information

• Results
• Faster and better customer service calls can be
  answered without referral to another department
• Incremental revenue of 350,000
• Increased staff utilisation
• Employee retention

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SimplifyingSmaller Office Networks
Re-use Norstar digital phones
BCM Branch Site Networks
PSTN
Telephony Applications
Converged Applications
BCM
Data Applications Security
CS 1000 IP PBX Networking
IP Phones
Office in a Box Solution For SME / Independent
Branch Offices
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SIP Multimedia Collaborative Communications

• Mobility
• Presence (availability status)
• IM, Telephony, Video, File sharing
• Multimedia Conferencing
• Virtual Meeting Rooms
• Instant Messaging updates on who joined / left
  the bridge
• Chat Room
• Web publishing of material
• Real time application sharing
• Virtual Training Rooms
• Live or on demand multimedia webcasts to
  facilitate learning

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Centralised DeploymentModel for SIP Applications
MCS 5100 SIP Applications Server
Mobility Conferencing Training
QSig PRI to SIP Gateway
Sites
MCS Client For PC
Enterprise Data Network
Meridian 1 or 3rd Party PBX
VPN Tunnel
H.323 CS1000 3.x, BCM 3.5 SIP CS1000 4.x, BCM
4.x
BCM
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SIP Multimedia ApplicationsExample EMEA
References

• Customer quote "Nomura International plc will be
  piloting the collaborative tools and assessing
  their potential to assist its business
  globalisation as well as its remote working
  capabilities. The features being reviewed closely
  include Soft Phone, Presence, Multi-media
  Conferencing and Personal Call routing."

• National Oilwell will use the MCS5100 to offer
  mobility, the ability to work from your office
  anywhere, to their workforce. Users will have the
  status of the members of their virtual work teams
  by use of presence and IM
• National Oilwell is based in two main sites and
  many small sites in Norway and Houston, USA

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Integration into Business Applications

• Unified messaging is the integration of voice,
  fax and email messaging for playback on PC or
  Phone
• Unified communications is the integration of real
  time voice, video into desktop and business
  workflow applications

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Enterprise Convergence Portfolio
Clients
Converged Applications
Converged Network Infrastructure
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The Virtual Enterprise
Unified Messaging -non real time
Whatever youre doing
Whatever youre using
Business Apps ERP/CRM
Wherever you are
Eliminating Boundaries
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