Organic Acid Profiling

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Specialty Coffee Association of
America (SCAA) Joseph A. Rivera Director of
Science and Technology Jrivera_at_scaa.org SCAA Lon
g Beach, CA
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Specialty Coffee Association of America

• What is the SCAA?
• Founded in 1982, SCAA is the largest coffee trade
  association with over 3,000 members.
• Members located in over 30 countries and
  represent every segment of the specialty coffee
  industry.
• SCAA is the recognized authority on specialty
  coffee, establishes coffee quality standards,
  training, research, and business resources for
  industry members.
• SCAA holds on of the largest coffee conferences
  in the world.
• 17th Annual 2006 Charlotte, NC
• 18th Annual 2007 Long Beach, CA
• 19th Annual 2008 Minneapolis, MN

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Coffee Facts

• Coffee is the second most traded commodity
  worldwide (oil is 1st).
• Americans drink more than 300 million cups of
  coffee per day.
• In 1683, one pound of coffee in New York was
  worth as much as four acres of land.
• Coffee originated in Ethiopia - not Colombia or
  Brazil.
• Coffee employs over 20 million people world
  wide.It take 52 beans to make a cup of coffee.
• The avg. cost of a single cup of coffee is 24
  cents, making it cheaper than bottled water.
• Research has suggested that coffee prevents the
  onset of Parkinsons disease, Alheimers, diabetes
  Type II, gallstones.
• Coffee drinkers have lower risk of becoming
  alcoholics, suffering from depression, and
  suicide due to Chlorogenic Acid.
• Institute for Coffee Studies (http//www.mc.vander
  bilt.edu/coffee)

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Background

• Education
• B.S. Food Science, 1998, Cal Poly Pomona
• Minors Analytical chemistry, Microbiology
• Experience
• 1994-1995 Lawrys Monrovia, CA, Intern
• Product Development, Shelf Life studies, Sensory
  Skills.
• 1996-1997 (Summer) Hunt Wesson, Process Eng.
  Assnt.
• Process engineering, data collection, statistical
  analysis.
• 1998-1999 Namar Custom Blending, QC Manager
• 1999 (Summer) USDA / Cal Poly HACCP Project
  Pilot Project
• 1999 Coffee Quality Institute, Research
  Associate
• 2001 - Present SCAA, Director of Science and
  Technology

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Association Memberships

• American Chemical Society (ACS)
• Division of Agricultural Food Chemistry
• Institute of Food Technology (IFT)

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My Job Functions Three Cs

• Coffee
• General knowledge industry, roasting, etc.
  Coffee Expert
• Technical advisor for members/press.
• Instructor / Presenter _at_ international
  conferences.
• Chemistry
• Trainings Certification Programs
• Coffee science research

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Workshops
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Presenter for Technical Workshops
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Projects
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My Job Functions Three Cs

• Computers
• Support / Network Administration
• Development of Coffee Map

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Colombian Specialty Coffee Program
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Global Specialty Coffee Map
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Objective of the Project

• Use advances in GIS Internet technology to
• Identify those regions with high quality
  specialty coffee.
• Create alternative / niche markets via the
  Internet.
• Increase education and consumption within the
  specialty coffee industry.

Identify Quality Through Technology
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Coffee Chain
BRIDGE
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• How?
• The coffee map will serve as an information
  tool for global coffee industry.
• By developing a system based on the wine model
  Appellations, DCA Marks.
• By establishing the bridge between consumers
  and producers.
• Increasing the level of consumer education.

We need to cultivate more CONSUMERS than COFFEE
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Costa Rica 7 Coffee Regions
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Satellite Imagery
1,000 meter
30 meter
250 meter
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World Level
World Level
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Continent Level
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Country Level
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Coffee Regions
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Identification of Region
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Beneficio Level
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Best part of job
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Travel.
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www.coffeechemistry.com
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Discussion

• Company Organization?
• Products Services?
• Current Position?
• Responsibilities?
• Challenges? Opportunities?
• Personality Requirements?
• Advice for graduates?

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Thank You!

• Joseph A. Rivera
• Director of Science and Technology
• jrivera_at_scaa.org