V'P' Membership Training

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V.P. Membership Training

• Glenn Walker DTM

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Role of the V.P. Membership

• Build Club membership
• Increase member satisfaction
• Prepare the Semiannual Membership Report
• Chair the Membership Committee
• Attend and participate in Executive Committee
  meetings
• Attend and vote at Area Council meetings

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Have A Plan!!!

• Building Club Membership
• Increasing Member Satisfaction
• Recruit Helpers
• And, of course, handle the administrative
  responsibilities
• Meeting attendance
• Paperwork

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Building Club Membership

• Train and motivate your recruiters.
• Help your recruiting team to close the sale.
• Fill out the paper work.

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Training Your Recruiters

• Help members to overcome fears.
• Knowledge is not a barrier.
• What they know is enough.
• Teach them to communicate their belief in the
  Toastmasters Program

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Training Your Resources

• Give them tools.
• Members will feel more comfortable if they have
  tools to help them.
• Promotional tools.
• Posters.
• Business cards.
• Recruiting tools.
• Invitations.
• Brochures.
• Other Ideas

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Motivating Your Recruiters

• Have a contest
• Timing is important.
• September and January good start times.
• Keep the length of the contest reasonable (6 8
  weeks)
• Have worthwhile incentives
• Ideas
• Formally recognize active participants.
• Formally recognize the winners.

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Help To Close The Sale

• Ensure guests are greeted and paired with an
  experienced member.
• A guest kit is an excellent idea.
• A letter of welcome.
• Information about your Clubs program.
• Membership application.

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Filling In The Paperwork

• Provide potential members with assistance filling
  out the form.
• Propose the member to the club.

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The Form
Fill this in for potential member.
The new member fills in this part.
Fill in sponsor information here.
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The Form
The new member does not fill this in, you do.
Work out the dues your club will collect from the
member.
Get the member to sign here.
Make sure they read the Agreement/Release and the
Toastmasters Promise!
And a club officer here.
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Proposing the Potential Member To The Club

• TMI has a formal policy for proposing and
  accepting members written into the club
  constitution.
• Proposal of new members ensures that existing
  members concerns are addressed before they
  officially join.

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Increase Member Satisfaction

• Why Customers Leave
• They die 1
• They move away 3
• Their favorite salesperson leaves 5
• The price is too high 9
• The quality of product is low 14
• Indifferent customer service 68
• The Facts
• Members leave for a variety of reasons
• Expect 20-30 percent attrition annually
• Reduce the reasons you can control

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Increasing Member Satisfaction

• Work with other executive members
• VP Education interesting challenging programs
  that meet member needs.
• VP Public Relation keep members informed on
  club activities and accomplishments.
• Reach out and touch your members.

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Reaching Out To Your Members

• Ideas
• Phone Calls
• Member Interest Survey
• Hand Written Notes
• Email
• Others

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Summary

• Concentrate on two primary objectives
• Build Club Membership
• Increase Member Satisfaction
• Do the other stuff
• Attending meetings
• Paperwork
• Involve others and have fun!!!

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Resources

• Toastmasters International
• Web Site www.toastmasters.org
• Application Form
• Pamphlets
• Articles
• Online dues payment and member enrollment
• District 42
• Lt. Governor Marketing, Division Governor, Area
  Governor
• Web Site www.d42.org
• Glenn Walker
• Web Site www.glennwalker.ca
• Email glenn.walker_at_shaw.ca