Biotechnology Business Consultants, LLC, 803 N. Main Street , Ann Arbor, MI 48104

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803 N. Main Street , Ann Arbor, MI
48104 www.bioconsultants.com [phone]

• Biotechnology Business Consultants, LLC, 803 N.
  Main Street , Ann Arbor, MI 48104
• www.bioconsultants.com

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IMPORTANT TIPS To Get through the Review
Process(in 5 minutes)

• A good idea is necessary but not sufficient

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Tip 1 Never Forget

• SBIR/STTR is federal funding mechanism to support
  small business to

• Stimulate technological innovation

• To develop products with commercial merit

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Tip 2 - Know Your Customer

• The Federal Government
• NIH
• CSR -- Reviewers
• Institute -- Program Manager
• The Target Market / End Users
• Other Investors

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Tip 2 Understand the problem as well as you
understand your solution

• Market size and growth
• Customer profile
• Competitors
• Sales and market share projections
• Pricing and margin analysis
• Market trends

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Tip 3 Tell them what they want to hear, not
what you want to tell them

• Significance
• Approach
• Innovation
• Investigators
• Environment
• Further criteria are always added by the
  reviewers!

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Tip 4 Follow the Rules
Read Me

• SBIR http//grants.nih.gov/grants/guide/pa-files/
  PA-06-120.html
• STTR http//grants.nih.gov/grants/guide/pa-files/
  PA-06-121.html

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Tip 5 Get Help

• Get someone else to
• Read for grammar
• Read for content
• Make sure you have answered the following two
  questions

• RE. Your Science HOW?
• RE. Your Commercialization SO WHAT?

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Final Advice? (for what it is worth...)

• THE PLANNING PROCESS IS MORE VALUABLE THAN THE
  PLAN ITSELF

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• 803 N. Main Street , Ann Arbor, MI 48104
• www.bioconsultants.com
• [phone]