Innovating Learning in a Flat, Virtual World' Integrating Mobile and Virtual Worlds Content Manageme

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Innovating Learning in a Flat, Virtual
World.Integrating Mobile and Virtual Worlds
Content Management towards Personal Ambient
Learning

• Fabrizio Cardinali
• Ceo Giunti Labs, Learn eXact LCMS
• Chair European Learning Industry Group

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Why Innovate?
When Innovate?
How Innovate?
The World is Flat. Again.
From The Price Battle on Products
..To the Knowledge War on Job Skills,
Competencies Performance levels
Preparing Europes 2010 Knowledge Warriors

• 1 Billion workers from emerging New Economies
  (China and India amongst all) have joined the
  global labour market since 2000.
• 80 of Population in Pakistan is under 30
• By 2020 in China, Science and Technology
  innovation will rise to 60 per cent in Economic
  Growth contribution and its reliance on key
  foreign technology will decline to below 30 from
  more than 50 now (China Daily on new RD spending
  Boost )
• Government RD Spending in New Economies has
  risen 3.5 annually since 2000 whilst 70 of
  Indias intl trade is for providing Outsourcing
  Services to Western Economies
• In Europe Ford Motor expects that the number of
  workers older than 50 will double in Europe by
  2008 and Daimler Chrysler expects over-45 workers
  to rise from 41 in 2002 to 68 in 2011
• In US half of working age Americans expect to
  work into their 70s whether by financial
  necessity or by lifestyle choice (AARP Survey)
• In Japan the number of people between 15 and 64
  is expected to decline by 740.000/year for next
  decade
• In Finland employment rate between 60 and 64 has
  doubled since 1990 and 21 of Corporate Training
  Programs are attended by employees older than 50
• Median Age will cut Europes growth at least 1
  annually for the next 3 decades whilst 10 TOP
  Jobs in 2010 do not exist in 2004

Europes I2010 WorkProgramme for Growth
Employability Mrs Viviane Reding 2000-2004
PRODI Commission - DG Culture Education 2005
BARROSO Commission - DG Media Information
Society

• At Bumrungrand Hospital (Bangkok) walk in
  patients see a specialist in 17 minutes average
• During 2005 Bumrungrand Hospital treated 400.000
  foreign patients
• Bumrungrand Hospital is building a 18story
  outpatient center to bring capacity to 6000
  outpatients a day
• More than 150.000 North Americans and Europeans
  seek medical treatmant overseas every year
• During last 6 months at least 40 large US
  Corporations have signed on to overseas plans
  from United Group Programs (health Insurer in
  Florida)
• Medical tourism to Asia could generate up to 4.4
  billion by 2012 Source Newsweek

• Innovation in
• Digital Media
• Digital Contents
• Digital Architectures

I as Information Space (Higher
Interoperability) I as Inclusion (Wider
Individualisation) I as Innnovation (Wiser
Investments)

• FP7 ELT RD IP Projects (average 10 ML
  Euro/project)
• Focussed Calls e.g. eContent PLUS. (149 ML Euro,
  first call 26 ML , second call 27)
• ILLLP (Integrated Lifelong Learning Program
  2007-2013) (14000 ML, 80 managed by Member
  States . YFI, year factor increase, of 4.7 )

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Riding the Rocky Train of eLearningTowards
Personal Ambient Learning Services
eLearning 2.0 Grass Root Content Self Generated
eLearning 3.0 Personal Ambient Learning OPEN
SERVICES BASED
eLearning 1.0
traditional Technology
traditional Pedagogy
traditional Content
Learning and Content Management
VERY LOW Average Satisfaction per User ASPU

• 1996-2000
• Uni Columbia formed Fathom teamed with XanEdu.
  
• Uni of Penn Wharton School teamed with Caliber, a
  spin-off from Sylvan Learning.
• Uni Cornell spun off eCornell with 12 million
  internal investment
• UNext created Cardean University with Columbia,
  London School of Economics, Carnegie Mellon,
  Stanford, and Chicago Universities.
• Temple University formed Virtual Temple
• Pensare teamed up with Duke University.
• Click2Learn teamed with NYU Online.
• North Carolina, Harvard, and USC went to
  University Access for help in getting online.
• Harcourt Higher Education was launched as a
  college in 2000 and confidently predicted
  50,000 to 100,000 enrollments within five
  years.
• Uk Government was investing several Millions
  for the UK Answer through UkeU, UFI, NHSu,

• 2000-2004
• Pensare is gone.
• Fathom needed 30 million in internal financing
• Faculty became restive, closed in early 2003
• Cardean laid off over half work force
  restructures.
• Temple University closed virtual Temple.
• NYU folded NYUOnline back into the campus.
• Harcourt gone after enrolling 32 students in
  2001.
• eCornell open BUT with reduced expectations.
• Britains Open U. closes US branch -20 M later.
• Caliber goes bankrupt- acquired by
  iLearning(Sylvan).
• University Access -gt Quisic withdraws from H.Ed.
• Uk Government closes down UkeU and NHSU

Skills Competency management
Performance Management
Innovation in media, and messages
eLearning 3.0
1 Generation eLearning Unsatisfied User Issue
Innovation in Pedagogy
PALS (Personal Ambient Learning Services)
Personal Ambient
Talent Management
Innovation in Learning Technologies, Standards
Architectures
Labor Recruitement Management
Personal Development Plans
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Personal Ambient MediaThe Medium is the Message
WIKINOMICS I Stock Photo Innocentive Ifilm Youtub
e Flickr Amazon Mechnaical Turk .. STANDARDS IMS
(IP MULTIMEDIA SubSystems)

• Traditional Content Publishing and Distribution
  Models
• Differed
• Real Time
• Mass Communication (Broadcasting)

Film
Letter
From WEB1.0 to WEB 2.0 The Narrowcasting
Revolution Mass Media are no longer the main and
only Sustainable channel for Content Publishing
and Distribution
Media Gap for Personalization

• Personal Communication or Narrowcasting
  Delivering the right content Just in Time, Where
  and When needed

Radio
Telephone/ Human talk
Television
Broadcasting and Mass Media One Message for
Many People (Individual Massification)
Narrowcasting and Personal Media .. Many
Messages for few people (Mass Individualisation)
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Personal Ambient Learning FormatsFrom One
Message to Many People To Many Messages to One
Person
Personal Ambient Knowledge (Mobile Learning,
Wearable Training, Virtual Worlds, Location based
Games, On fierld Performance support,..)
Broadband, Mobile Ubiquitous Internet
Electricity Killer Technology for Industrial
Society
WEB 2.0 Formats (Blogs/wikies/viral video
portals/Social Networks/)
Extended Augmented Roaming
Personal Ambient Knowledge (Location Context
Aware)
UNSATISFIED USER Syndrome (OK for Compliancy
Regulatory Training Only)
1 Generation eLearning (Poor Media,
Prescriptive WBT TUTORIALS)
Killer Technology for Knowledge Society
Modified slide from Learning how to learn,
Joseph D. Novak, D. Bob Gowin
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Personal Ambient Learning ArchitecturesFrom
Open Source to Open Standards
Electricity Killer Technology for Industrial
Society
Distributed Business Players
Personal Ambient Learning Services (PALs) The
Holy Grail of Learning Technologies

eLearning Platforms BEFORE SOA
Ambient Knowledge (Location Based Context
Aware) Killer Technology for Knowledge Society
.and After
Distributed Web Service Implementation
First Generation eLearning Vendor Lock In
Syndrome
Plans
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Personal Ambient Learning Services SCENARIOS
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Towards Personal Ambient Content Management
Mobile Login
User Context Awareness
Mobile Content Authoring
RFID, IMS IP Multimedia Systems Social Networking
Interface
Interface
Server SideExtension
Mobile Content Rendering
User Location Awareness
WIFI, GPS, UMTS, VR
Interface
SKILLS Competences Portfolios
Interface
Mobile SCORM Tracking Synch
User Profile Awareness
Other Optional MLearning SOA Services
addon Services
Client SideExtesnion SCORM GLOVE
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Location Awareness Services
AUGMENTED ROAMING Between Mobile And Virtual
Learning Worlds
Real World Positioning With Extended Roaming
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Personal Ambient Learning Scenario 1Mobile
Learning for Sales Forces
Phase 1 The Training dept. rapidly creates
Learning Pills Testing Pills for Blackberries
using a standard rapid Authoring tool (DEVICE
CHANNEL BASED PERSONALIZATION)
Phase 2 Classifies Learning Pills and Tests
using standard Taxonomies for Corporate Skills,
Competencies and Jobs Profilesand (SKILLS BASED
PERSONALIZATION)
Phase 3 Publishes Learning Pills onto the
Corporate LCMS interfaced to the standard
Corporate LMS
Phase 4 PROFILED Employees receive email or
sms notifications (PUSH) to download and play
Personal Learning Pills on their Blackberries
related to their performance skills and knowledge
gaps (PORTFOLIO BASED PERSONALIZATION)
The Marketing department of a Innovative Telco
Company has to launch a new Product on the market
upskilling all his workforce in 1 month whilst
staying on the field and on the move
Phase 5 The mobile device sends back performance
tracking (SCORM) to Corporates LMS/LCMS/EPMS
interfaced to CRM/ERP and .
Phase 7 Performance Information is reported
back to ePortfolio Management Systems for
improved personalization
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Personal Ambient Learning Scenario 2 Wearable
Training for Technicians
Phase 1 Instructional Designers retrieve
reference and training materials from multiple
sources
Phase 4 Standard Tracked Information is
returned to Corporate LMS
S1000D
SVG
The Technical department of a Innovative
Avionics Company has to provide Maintainance
support on deck on a airplane now equipped with
WIFI net access
VRML/XRD
Phase 2 Standard eLearning Content gets located
and Cached on deck using Satellite, Caching
Engines and WIFI positioning technology
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Personal Ambient Learning Scenario 3 GeoLearning
for JIT Crisis Managers
Phase 1 Blue Light Emergency experts produce
Mobile Virtual Learning materials using rapid
learning content production tools
A Sports Event Manager has to design a Mass a
first aid support infrastructure able to
provide rapid dispatching of needed information,
where and when needed during Crisis Management,
Mass Management and JIT intervention needs
Phase 2 They then rapidly Geo Reference
Learning contents via GPS and WIFI positioning
technologies
Phase 3 Field Operators receive JWWN (Just Where
When Needed) Perfomance Support using GPS and
Mobile devices on the field
Phase 4 Virtual Experts Join in via VOIP from
recreated VR Scene in rebuilt facility to provide
Help while the support team is approaching.
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Personal Ambient Learning Scenario 4 for Musuem
Based Learning
Phase 1 Collaborative and DistributedLearnPills
Production by Museums Publishers
Phase 2 Media Location Profiling
Phase 3 Skills Profiling
Phase 4 Blended Class, Web Field Based
Delivery Scenarios
Phase 4 Portfolio Alignment Management
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Personal Ambient Learning Scenario 5
GeoKnowledgefor Facility Management
Augmented Roaming
Phase 2 They then rapidly Geo Reference
Learning contents in GPS and WIFI location
The Campus Marketing Dept.. wants to provide an
induction course to new students and visitors
entering the real and VW premises introducing
and training on available facilities,
infrastructure and services
Phase 3 Real Field Visitors receive JWWN (Just
Where When Needed) on Field information using
GPS and Mobile devices on the field and
Extended Roaming
Phase 4 Can interact with remote tutors Joining
in via VOIP from recreated VR Scene to provide
location based and context aware guidance
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The Innovation Challenge.But Are We Ready?
Facing G.I.S. - Video Scenario 1
Rose Monastry, Oslo Norway,

• 93000 PM Spoken language (100K years AC)
• 115200 PM Writing
• 115949 PM Analog Recording Mass
  Distribution (1830 roto print, since 1920
  film,radio,tv)
• 115958 PM Computers digital communication
• 115959 PM Internet interactive digital
  communication
• 000000 PM The next big thing
• Ubiquitous, Distributed Interoperating Networks
  of distributed learning Services

1491
From a show called Øystein Meg (Øystein I)
produced by Norwegian Broadcasting television
channel ( more)
The G.I.S. (Gutenberg Innovation Syndrome)
1490 Dear Gutenberg, Wonderful but .what
else can we do with it apart printing the
Bible?!! A Gutenberg friend after the first
disclosure of its quantum leap publishing
invention
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Facing the G.I.S. (Gutenberg Innovation Syndrome)
Again and again and again.
1490 Dear Gutenberg, Wonderful but .what else
can we do with it apart printing the
Bible? 1895 Dear Marconi, good thing your
invention managed to transmit letters over t he
airbut whats the use of it???.
1980 Why should people use mobile phones if we
have a phone box at every corner?!? 1990
Why on earth should employees use emails if they
can fax all on papers?!? 2000 Why
should trainees use SMS messaging if they
can talk to each other by phone?!!!!? 20
05 Why should my managers use Blackberries if
they can access emails on their PCs?!?
2007 Why should I bother to develop
Mobile Learning if my Employees/Citizens
/Students dont even learn into
residential courses?!?!
All Media Have Been New.Innovate to Compete!
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Innovating Learning in a Flat, Virtual World.New
Learning Industry Solutions Towards Personal
Ambient Learning Services

• Fabrizio Cardinali
• CEO - Giunti Labs. Learn eXact LCMS
• Chair - European Learning Industry Group
• url www.giuntilabs.com
• Email f.cardinali_at_giuntilabs.com