R U There Implementing, training, and marketing for IM services in new user spaces.

1
R U There? Implementing, training, and marketing
for IM services in new user spaces.

• David Ward
• University of Illinois
• Undergraduate Library

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Overview

• Defining IM
• Implementation
• User Spaces
• Marketing
• New Stuff

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Defining IM

• More than Instant Messaging
• Multiple Technologies
• Multiple Uses
• LibSuccess Wiki

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Implementation

• Start Up
• Use Internally
• Practice IM style
• Use all flavors
• Define necessary features
• Know why chat fails (Radford, Kern)
• Go get your own money

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Implementation

• Generating Buy-In
• Involve Admin
• Tie in to Strategic Goals
• Security Issues (see LiB post)
• IM Talking points (Schmidt)

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Implementation

• Generating Buy-In
• IM is a vehicle for online delivery of
  educational content
• IM promotes increased and more efficient use of
  existing library websites and resources WHICH
  WE PAY A LOT FOR
• IM helps users access library services even when
  they arent on the library website or IM
  extends the librarys online presence outside of
  the regular website.
• IM is what our users use, and theyre right.

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Implementation

• UIUC Usage Stats

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Implementation

• Length of Chats

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Implementation

• Users

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User Spaces

• Personal IM clients
• Browsers
• MySpace/Facebook
• Other Social Spaces Flickr, YouTube, etc.
• Second Life
• Google

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MySpace IM
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Yahoo Mail/IM
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Google Books
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Google Books 2
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User Spaces

• Library Created/Owned
• Library Website
• OPAC
• Vendor Databases
• Scholarly Websites

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OPAC Example
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Firefox Toolbar
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Facebook Chat Apps
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Facebook Meebo App
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User Spaces

• Implementation
• Links/logo
• Using native capabilities of social software
• Socialize
• Hacks and Mods
• Marketing

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Marketing

• Marketing for IM
• Marketing with IM

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Marketing for IM

• Needs Assessment
• Branding
• Business Cards, Posters, Website, etc.
• Instruction Sessions, Programming
• Advertising in user spaces
• Using Social Software tools

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Marketing with IM

• New library brand
• Away Messages
• Profile Names
• Establish collaborative personality

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New Stuff

• One-to-One,One-to-Many,Many-to-Many
• Peer-to-Peer
• Video, VoIP
• Virtual Worlds
• Gaming
• Convergence

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MeeboMe Rooms
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Second Life
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Playstation 3 Home
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Playstation 3 Home
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New Stuff

• Bots
• Skype
• SMS, other Cell Phone apps
• Twitter
• Location Based Services

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Radius IM
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IMIFIED
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Twitter Example 1
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Twitter Example 2
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Further Readings

• IM handouts and Training outlines
• http//tametheweb.com/downloads.html
• Schmidt, Aaron. IM Talking Points.
• http//www.walkingpaper.org/358
• Houghton-Jan, Sarah. Instant messaging and
  security how to talk to IT.
• http//librarianinblack.typepad.com/librarianinbla
  ck/2007/04/instant_messagi.html
• Stephens, M. and Gordon, R. (2006), IM FASTER
  virtual. reference on the cheap! Computers in
  Libraries 26(4) 36-7.
• Pew Internet and American Life Project. (2004)
  How Americans Use Instant Messaging.
• http//www.pewinternet.org/PPF/r/133/report_displa
  y.asp
• Radford, Marie L. and Kern, M. Kathleen. (Winter
  2006) A Multiple-case Study Investigation of the
  Discontinuation of Nine Chat Reference Services
  Library Information Science Research 28(4)
  521-547.
• Desai, Christina M. and Graves, Stephanie J.
  (2006) Instruction via Instant Messaging whats
  happening? The Electronic Library 24(2)
  174-189.