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P1246211301DVPhU

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Presented By: Nelson B. Heller, PhD. Anne Wujcik. The Heller Reports, a ... U of Miami HS (Kaplan) eCollege/eClassroom (Pearson) Penn Foster (The Wright Group) ... – PowerPoint PPT presentation

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Title: P1246211301DVPhU


1
View from the Catbird Seat
Presented By Nelson B. Heller, PhD Anne
Wujcik The Heller Reports, a QED Co. September
16, 2008
2
  • Past Lessons Future Opportunities
  • Anne Wujcik
  • A Glimpse of the Next 20 Years
  • Nelson Heller

3
View from the Catbird Seat Past Lessons Future
Opportunities
Presented By Anne Wujcik The Heller Reports, a
QED Company September 16, 2008
4
Weve been at this for a while
5
Right Timing
  • Oregon Trail for teletype/mainframes (1971)
  • Apple II, Commodore PET, TRS 80
  • California CUE begins (1977)
  • Papert working on child appropriate computing
  • Classroom Computer News, Electronic Learning
  • TSP, Sunburst, TLC, Davidson, ESC
  • Search Series, Bank Street Writer, Writing to
    Read
  • Reader Rabbit, Math Blaster, Carmen San Diego
  • PageMaker, Windows I.0, HyperCard
  • Hands on Science videodisc, Channel One
  • 2 million microcomputers installed in K-12

6
Not quite as long for Catbird
7
Remember when?
8
Todays Take
  • Hardware The Network
  • Software Digital Content
  • Managed MANAGED
  • Individualized Personalized

9
Hardware Then
  • Once a matter of installed base, OS, RAM,
    peripherals
  • Hardware limitations
  • Significant legacy problems
  • Access a real barrier
  • 11 a distant glimmer

10
The Network Now
  • IB specs less of an issue
  • ASP, SaaS, networks apps
  • Still some legacy problems
  • Access still a barrier
  • 11 a real possibility

11
One-to-One
  • Nods to Maine, Seymour Papert, Negroponte
  • Real contenders in HP Mini-Note, ASUS eee PC,
    Intel Classmate, Acer Aspire, Dell
  • General Specs
  • 7-inch (800x480) or 8.9-inch (1024600) display
  • Intel Atom or Celeron CPU
  • 512 or 1024 MB of RAM
  • Linux or Windows XP
  • 4, 8, or 16 GB of SSD storage
  • 3- or 6-cell Lithium-ion battery
  • Wi-Fi

12
Contenders
  • HP Mini-Note
  • eee PC
  • OPLC XO
  • Classmate
  • 2go PC

13
Established Players
  • Fourier Nova5000
  • AlphaSmart Dana


StudyMate
14
And lest we forget
  • DreamWriter
  • iBook
  • eMate 300

15
Challenges
  • Bandwidth
  • Balancing function/price
  • Managing expectations
  • Allowing student-owned devices

16
Software Then
  • Drill practice dressed up as games
  • Home-school crossover
  • ILS
  • Productivity tools
  • Multimedia tools
  • Format wars
  • Enduring titles

17
Digital Content Now
  • Real gaming coming into play
  • ILS has morphed
  • Productivity tools still popular
  • Assessment a must
  • Content creation tools
  • Web 2.0
  • Interest in mixing and matching

18
Management Then
  • Simple reporting of scores/time on task
  • Check list item
  • Too much or too little
  • Hampered at deep-level by lack of
    interoperability
  • No compelling need outside ILS

19
LMS and More Now
  • Need for multiple data points
  • Dashboards and other tools to help extract
    meaning
  • Much improved pass through of information
  • Reporting to multiple audiences
  • Goal of one-stop shop
  • Accountability driven

20
Individualization Then
  • Technology makes the goal of individualization
    reachable
  • Supports differentiation
  • Data allows for more precise grouping and skills
    targeting
  • Assessment ? prescription

21
Personalization Now
  • Shifts the locus of control to the student
  • Students direct their own learning
  • Supported with data, portfolios, meaningful
    learning plans, relevant curriculum
  • Includes community membership and opportunity to
    develop and practice leadership
  • Requires systemic and cultural change

22
View from the Catbird Seat A Glimpse of the Next
20 Years
Presented By Nelson B. Heller, PhD The Heller
Reports, a QED Co. September 16, 2008
23
Tomorrows Big Ideas
  • Digital Mobility
  • Distance Learning
  • Platform wars next generation portals
  • OS/Web 2.0 business models
  • Energy and Climate

24
Digital mobility, 1989
25
and today
26
Kindle e-Book Reader
27
Kindle Smart and Wireless
  • Free EV-DO connectivity
  • 1-click wireless purchasing
  • 200-600 book capacity
  • Newspapers, blogs, web, search
  • Dictionary, notes, bookmarks, clippings, search
  • Low power consumption

28
E-Ink/ePaper Display Technology
29
Is Kindle books as iPod media?
  • Significant but not explosive sales
  • Bezos keynote at Book Expo America
  • But its not (yet)
  • Color
  • Very interactive
  • a Netbook

30
Distance Learning Online Learning
  • US K-12 market trends
  • Accelerating internationally
  • US K-12 acquisition flurry
  • Market drivers
  • Blended/Hybrid Learning
  • implications

31
K-12 DL/OL Insight
32
US K-12 DL/OL
  • 50 mil/yr, growing at 30
  • 42 states w significant OL pgms
  • 26 state-wide/state-led VS
  • 2014 10 HS courses OL
  • 2019 50 HS courses OL
  • 72 of DL districts expanding OL in coming year

33
Accelerating internationally
  • South Korea
  • European Union
  • Mexico
  • Singapore
  • India
  • China

34
UK-China Deal
35
US K-12 acquisition flurry
  • GlobalScholar.com (Knowledge Universe/Ignition
    Partners)
  • Insight Schools (Apollo Group/U of Phoenix)
  • Advanced Academics (DeVry)
  • U of Miami HS (Kaplan)
  • eCollege/eClassroom (Pearson)
  • Penn Foster (The Wright Group)

36
K-12 Market drivers
37
Why bother?
  • ADA, counter-recessionary
  • Credit recovery eclipsing AP
  • Legislators/public motivated
  • "Real estate leverage and scalability
  • Efficiency/Effectiveness

38
Blended/Hybrid Learning ? Cinderella?
  • Digital classrooms in B/M facilities
  • Mainstream not alternative -opportunity
  • Flexnet, "the online education with class (U of
    Phoenix)

39
implications for the K-12 market
  • Books ? digital resources
  • Learning module structure
  • LMS/CMS
  • Not just anytime, anywhere its any way too
  • Content aggregation no longer viable business
    model

40
Hurdles
  • Teachers and Unions
  • Shortage of qualified instructors
  • ADA funding competition
  • Bandwidth
  • Locally authored curricula
  • Exam proctoring

41
Platform wars next generation web portals
  • Your future home
  • Escalating capabilities spectrum
  • Growing list of players
  • Veterans
  • Newbies
  • Business implications

42
Google Chrome blurring Web/Local boundary
43
Desktop Web App Shortcuts
44
Google Docs Spreadsheet App
45
Platform Capabilities Spectrum
  • Single sign-on and user authentication
  • SaaS or local
  • Collaboration, communication, social networking
  • Content archives, lockers, e-portfolios
  • Rich multimedia

46
Capabilities - more
  • Scheduling
  • Courseware authoring
  • Assessment
  • Off-line functionality
  • Portable desktops
  • Students, educators, parents
  • API friendly
  • Business terms

47
Veteran players
  • Blackboard
  • Desire2Learn
  • Angel Learning
  • eClassroom
  • LearningStation
  • Moodle
  • Sakai

48
Blackboard School Central
49
Newbies
  • Follett Digital Classroom
  • IQ-ity
  • Agilix's GoCourse
  • Etech's Studywiz Spark
  • VIP Tone
  • Editure's MySuite
  • Drupal

50
VIP Tones EduTone Xchange
51
Platform wars business implications
  • Compatibility
  • Pedagogy
  • Software architecture
  • Business models
  • Mixnmatch
  • Platform intermediation
  • Support
  • Auditing

52
OS/Web 2.0 business models
  • Open Content Failure to Thrive?
  • NROC Nat'l Repository of Online Courses (MITE)
  • Open API opportunities Facebook
  • EdNET's LinkedIn Social Network

53
Open Content Failure to Thrive?
  • Quality
  • Coverage
  • Standardization
  • Alignment
  • Marketing/sales
  • Customer service, support
  • PD

54
Monterey Institute for Technology and Education
55
National Repository of Online Courses (NROC)
  • Open Educational Resource (OER)
  • Courses contributed by academic institutions
  • Editorial investment
  • Income from Institutions
  • Two parallel value propositions

56
Educator Exchanges
57
TeachersPayTeachers.comActivity Growth
58
Open API opportunities
  • Facebook partners
  • Cramster.com
  • Blackboard.com
  • Scholastic

59
Facebook
60
Cramster.com/Fb
61
Blackboard.com/Fb
62
Bb sync Fb User Posts
63
EdNET's LinkedIn Social Network
64
EdNET Social Network on LinkedIn
65
What does Nelson Heller look like?
66
People You May Know
67
Energy and Climate Business opportunities
68
Green is the new gold
69
Finding Opportunities
  • Virtualization
  • Cloud Computing
  • Stressed School Budgets
  • 21st Century Skills, STEM
  • Sustainability
  • HESA Federal Funding

70
Thanks
  • The last 20 years have been a privilege, a gift
  • What we do affects us, our children, their
    children
  • The next 20 years are crucial -- and promising
    grow the gift

71
Contact Info
  • Nelson B. Heller, PhD
  • President, The Heller Reports, a QED Company
  • 858-720-1616
  • nelson_at_HellerReports.com
  • Anne Wujcik
  • Managing Editor and Research Principal
  • The Heller Reports/QED
  • (773) 594-9392
  • anne_at_HellerReports.com
  • http//HellerReports.com
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