Raise Your Visibility with Employers: Make the Internet Work for You

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Raise Your Visibility with EmployersMake the
Internet Work for You!

• Roosevelt University
• Office of Career Services

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We Will Discuss

• Evaluating Your Current Internet Presence
• Internet in the Screening Process
• Survey of Employers
• First Steps to Create a Positive Internet
  Presence
• Using the Internet in Your Job Search
• Reactively
• Proactively
• Creatively

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Purdue Survey - Employers

• Reported Use in Screening Candidates
• Search Engine 35.3
• Job Boards 15.3
• Social Networking Sites 12.9
• Personal Website/Blog 11.8
• Preliminary Survey, Purdue University, Sp
  2006
• N85

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Purdue Survey - Employers

• Did What You Discover Influence You?
• Yes 41.2
• No 11.8
• How Did Influence You?
• Positively 21.2
• Negatively - 0
• Both 18.8
• Preliminary Survey, Purdue University, Sp
  2006
• N85

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Screening Candidates

• Why?
• Information Straight from the Source
• Pictures
• Profile
• Friends and Friends Statements
• Finding Candidates Expensive
• Supplement/Replace References
• Less Risk
• More Accurate
• Easier to Collect

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Would You Tell This to an Interviewer?
Cartoons by Kerry Soper
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Building a Positive Presence

• You are responsible for your personal marketing
  campaign
• Research what is out there about you
• Google, check out websites, pictures
• Would you be willing to share your
  website/blog/facebook profile with your
  grandparents?

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Building a Positive Presence

• Respect privacy of others (individuals and
  organizations)
• Safety is an issue
• Dont just react,
• Be savvy, use it to your advantage

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Next Steps

• Complete a Self-Audit
• How do you use the web?
• Are you using it in the most productive way?
• Are you happy with what is available on-line
  about you?
• If not, what can you do to address that?
• Are you relying on the web too much?
• Take Action
• This is your responsibility!

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Whats the Most Effective Way to Use the Internet
as Part of Your Job Search?
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Is this Effective?

• Monster.com
• Number of Resumes
• 52 Million
• (Monster Fact Sheet 11/2/05)
• New Resumes Each Day
• 41,664
• (June 2004)

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Using Internet in Your Search

• Do you use it
• Reactively
• Proactively
• Creatively

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Reactively

• General interest job boards
• Applying to individual company websites
• Posting resumes/resume books
• Salary information/necessary research

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Reactively

• Pros
• Easy to find and post information
• Typically no cost
• Many available
• Popular way to search

• Cons
• Positions may not be current
• Easy to rely on these
• Not all companies and industries use them
• No privacy

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eRecruiting is different

• Still a job search board, but focused on
  Roosevelt students
• Use it to
• Apply for jobs and internships
• Post to resume books
• Keep up to date on events, visits, and workshops
• BUT..

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Personal Contact is Still Key!

• Source http//www.jklossner.com/TechToons/Images/
  dot33.gif

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Proactively

• Industry and Company Info
• Vault
• Discover
• Function Info
• Professional Organizations
• www.weddles.com
• www.bls.gov
• Location Specific
• Event Information
• www.chicagojobresource.com
• Chamber of Commerce
• www.uschamber.com

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Proactively

• Specific Job Boards
• Company Websites
• RSS Readers
• Online Journals
• Company Podcasts
• Company Blogs
• Organizational Listservs
• Career Site Posting Boards

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Proactively

• Pros
• A lot of information available
• Develop contacts
• New, different opportunities
• Stand-out from other candidates

• Cons
• A lot of information available, find a reliable
  source
• Contacting people is harder than responding to a
  posting
• Time-consuming

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Creatively

• Personal Websites
• Portfolio
• Blogs
• Posting Board
• Networking Sites
• SocialFacebook, Friendster
• Professional Ryze.com, LinkedIn
• Start a group
• Search for organizational affliations

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Creatively

• Pros
• Creative, unique way to reach employers
• Can be personalized to show your interests and
  skills
• Reduced competition for attention
• Easy way to connect with people
• Demonstrates tech-savvy

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Creatively

• Cons
• Your personal and professional life can end up
  intertwined
• No control over who sees this information
• Hard to stay current
• May cost money

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Resources

• Articles
• Hoffman, A. Refine Your Online ImageTen E-Savvy
  Tips for Career Survival. www.monster.com.
  Downloaded 11/2/05
• Mintz, J. Social-networking sites catch the eye
  of the employer. www.careerjournal.com.
  Downloaded 9/8/05.
• Schweitzer, S. When students open up a little
  too much. www.boston.com. Downloaded 9/26/05.
• White, E. Recruiters use google to screen job
  applicants. www.collegejournal.com. Downloaded
  10/28/05.

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QUESTIONS???

• Office of Career Services
• Downtown Campus
• careerdt_at_roosevelt.edu
• 312-341-3560
• Schaumburg Campus
• careersrc_at_roosevelt.edu
• 847-619-7921