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Availability Heuristic Experiment

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In this experiment, you will be shown two lists of items, with each item ... Oprah Winfrey. John Gonzales. Pamela Anderson. Randy Jensen. Dave Winslow. Barry Walton ... – PowerPoint PPT presentation

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Title: Availability Heuristic Experiment


1
Availability Heuristic Experiment Click on the
arrow key for instructions.
2
Instructions In this experiment, you will be
shown two lists of items, with each item
presented in the center of the screen for several
seconds. You should attend to each item as it
appears on the screen in preparation for a later
memory test. - If you have any questions, ask
the instructor now - - If not, click on the arrow
key to begin -
3
Ready...
4
Tim Kirkland
5
Hillary Clinton
6
Eric Reilly
7
James Conklin
8
Julia Roberts
9
Darryl King
10
Shaun Barber
11
Janet Jackson
12
Eleanor Roosevelt
13
Troy McGee
14
Mark Peterson
15
Barbara Walters
16
Mark Wright
17
Oprah Winfrey
18
John Gonzales
19
Pamela Anderson
20
Randy Jensen
21
Dave Winslow
22
Barry Walton
23
Evan Stephenson
24
Meg Ryan
25
Jodie Foster
26
Larry Simmons
27
Doug Courson
28
Rosie ODonnell
29
The second list will now be presented in the
exact same fashion as the first list.
Presentation of the second list will begin in a
few seconds.
30
Ready...
31
Richard Meyerson
32
Terrence Ford
33
Tracy Wagner
34
Bill Lewis
35
Jane Schneider
36
Wayne Hunter
37
Sue Levine
38
Nicole Forsythe
39
Frank Larson
40
Craig Freidman
41
Ann Fuller
42
Aaron Sawyer
43
Mary Hoffman
44
Adam Clark
45
Scott Reeves
46
Sara Hill
47
Andy Mullen
48
Michelle Goddard
49
Todd Campbell
50
Kevin Reynolds
51
Teresa Brown
52
Matt Wells
53
Dana Carlson
54
Jason Ellis
55
Chad Randall
56
Test Instructions Think back to the FIRST list
that was presented. Do you think there were more
male names in the list or more female names in
the list? Go to your answer sheet and indicate
your choice in the appropriate blank under List
1. After you do this, estimate the number of male
names and the number of female names that you
think were included in the list. Now consider
the SECOND list that was presented. Once again,
indicate whether you think there were more male
names or female names in the list, and then
provide estimates for the number of male and
female names that were included. - Press the
escape key when you are finished -
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