Making Mobile Money

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Making Mobile Money

• Scott Rafer _at_ Media Center
• April 2005

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Feedster is

• A Search Engine for Todays Internet
• Built entirely from RSS feeds
• Running our own 2-week old advertising network
• The first unedited content linked to by
• Washington Post -- politics.feedster.com
• Boston.com -- redsox.feedster.com

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Making Money in Walled Gardens

• Handset manufacturers often make money
• China and Dell are showing up in 2006
• Who else makes money?
• Ringtones/graphics, games, and SMS web sites
• Publisher partnerships with networks
• Remember those giant AOL channel deals?
• Remember how video was going to save the Fiber
  Guys?
• Their content partners wasted a lot of money

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US Mobile Industry Unique

• MetroPCS
• Mobile data moving flat-rate!
• Laptop and PC penetration
• Wi-Fi likely to beat 3G
• Metro Wi-Fi networks
• and 20 more

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Localized Non-Carrier Landscape

• Google has real experience with mobile search
• Instant Messaging on Mobile is bigger than you
  think
• Amazon sells a lot of phones and phone service
• Topix.net will mobilize beautifully

• Getting onto the mobile carrier bills is rare
• making money on them is much rarer.

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Opportunities

• Think Flickr! It beat MMS and Yahoo 360
• Google Local and Yahoo Local still raw
• Help local-focused dotcoms make money
• Open source sets the economics
• Open source software including open source ad
  servers
• Partner with VOIP on mobile
• Partner with VOIP on Wi-Fi
• Skype -- 105 million downloads and 8 billion
  minutes served