Looking for a new Life How about a Second Life

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Looking for a new Life?How about a Second Life?
Marisa Westcott AKA Iwanna Randt VP Marketing
Thomson Scientific
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• Total Residents 12MM
• Residents logged-in during last 60 days 1.4MM
• Residents logged-in during last 7 days 500K

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• 60 Male
• 40 Female
• Average age 33
• 10 of users have logged-in for 40 hours or more

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MMOG Active Subscriptions
Source http//www.mmogchart.com/Chart4.html
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• World of Warcraft
• Active Subscriptions (paid) 10MM
• Lineage, Lineage II, Runescape (MMORPGs)
• Active Subscriptions (paid) 1MM each
• Club Penguin (Pre-teens)
• Purchased by Disney for 700MM in 8/07
• Claims 700K paid subscribers and 12MM users
• Habbo (Teens)
• Registered Users 89MM
• Unique Visitors 8MM/month

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Over 60 universities are holding courses in
Second Life

• HarvardLaw in the Court of Public Opinion
• University of Massachusetts, DartmouthVirtual
  Reality Design
• Larsson Lindstrand Palme ArkitektkontorProduction
  of Architecture
• Stanford UniversityCritical Studies in New Media
• University of Wales3D Computer Graphics and
  Virtual Worlds

• University of IllinoisCognitive Science in
  Teaching and Learning
• Pepperdine UniversityInstruction in Educational
  Technology
• Idaho State UniversityCollaborative Training for
  Healthcare Professionals

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First Life Businesses in Second Life

• Reuters - Has developed a news bureau which
  reports news inside SecondLife, with dedicated
  reporters and office hours.
• American Cancer Society, BBC Radio - Held
  SecondLife events that coincided with events in
  the real world.
• Sun - Held the first press conference from a
  Fortune 500 company in a virtual environment.
• Major League Baseball - Broadcast the Home Run
  Derby a Red Sox/Yankees game into SL.
• Starwood Hotels, Toyota - Prototype and market
  new offerings (hotels vehicles) on the SL grid.

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• Screen shot of first TS office

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• Screen shot of first TS office

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TS Island Build Options

• The From Scratch Approach
• The Contractor Approach
• The Lego Approach

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Second Life - Hub
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• Other than Second Life, have you participated in
  other virtual environments?
• 42 Yes
• 58 No
• Are you currently involved with an
  education-related activity in Second Life? If you
  answer "yes," please describe the course
  discipline
• 54 Yes
• 46 No

Source NMC Spring 2007 Survey Educators in
Second Life, May 2007 (n209)
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• Please describe how your professional network
  expanded or what professional gains, if any, have
  you made by being in Second Life
• 58 Expanded professional network, increased
  collaborations
• 13 Collaboration with local/regional colleagues,
  becoming local expert
• What Potential do you see for Second Life in
  Education?
• Scenario based training, Collaboration/meetings,
  Conducting training, Team building, Distance
  learning programs, teaching full courses

Source NMC Spring 2007 Survey Educators in
Second Life, May 2007 (n209)
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Almost Convinced?

• Typical virtual world users are Innovators and
  Early Adopters
• 2011, 80 of regular internet users will have a
  virtual world identity (Gartner)

• As overall experience is improved and simplified,
  there should be more growth
• As the younger generation gets older, it should
  migrate to virtual worlds/MMOGs

Great potential for more specific,
community-based worlds
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Take the Plunge

• Virtual meeting place for internal employees
• Second Life as a social network bridges
  distance gaps with workforce
• Engage with customers and prospects
• Virtual conferencing allows for much more
  interactivity
• Virtual teaching learning
• Librarians holding exhibits, conferences,
  workshops and lectures

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Just do it

• Look beyond metrics
• Find ways that it makes sense for your business
• Focus on user experience before focusing on ROI
• Understand the community
• Corporate/institution culture vs. community
  culture
• Establish presence in new frontier
• If virtual worlds become commonplace, those who
  have experience will have leg up

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• The Here Is Now
• marisa.westcott_at_thomson.com
• http//infoisland.org/
• http//www.simteach.com/wiki/index.php?titleSecon
  d_Life_Education_WikiInstitutions_and_Organizatio
  ns_in_SL
• http//www.youtube.com/watch?v9fYnplBHSpo 
• http//www.youtube.com/watch?vSYHcXsaQdv4