Harriet May, President and CEO

1

Serving Our Richly Diverse Hispanic Community

• Presented by
• Harriet May, President and CEO
• GECU
• El Paso, Texas
• June 7, 2006

2
El Paso, Texas A Snapshot

• El Paso on southwest border of Texas/Mexico
• Population 700M 80 Hispanic
• El Paso/Juarez over 2 million
• Median family income 35,432
• Source U.S. Census Bureau, March 2000

3
GECU - A Snapshot

• Nearly 260,000 members
• Assets - 1.1 billion
• One of every three El Pasoans belongs to GECU

4
Meeting the needs of your Hispanic membership

• Erase
• Engage
• Embrace
• Earn
• Evaluate

5
Erase the Stereotypes

• More than 35 million Hispanics live in U.S.
• Buying power to reach over 1 trillion by 2010
• Average HH income on the rise
• 1980 - 14,712
• 1999 - 35,000
• Source U.S. Census Bureau, March 2000

6
Erase the Stereotypes

• Up to 38 dont have relationship with a
  financial institution
• Source U.S. Census Bureau, March 2000

7
Get Engaged

• Get to know your Hispanic community
• Be serious and be sincere

8
Get Engaged

• Focus groups to validate or learn something new
• Why Hispanics live in your community
• Uncover goals, hopes and dreams
• Learn how Hispanics handle their money
• Appreciate concerns about U.S. financial system

9
Embrace the Hispanic community

• Appreciate the culture
• Rich, colorful, steeped in family tradition
• Heritage, religion and family values
• Safety of money and assets
• Get involved
• Sponsor and actively participate in local events
• Join Hispanic organizations
• Join/attend Hispanic churches
• Get involved with schools
• Elect Hispanic members to your board

10
Embrace the Hispanic community

• Offer financial services that meet Hispanics
  where they are in their lives
• Expand acceptable forms of I.D.
• Alien Immigration Cards (with number signature)
• Border Crosser card
• Visa/Border Crosser Card
• Matricular Consular of Mexico (No. De Folio)

11
Embrace the Hispanic community

• Hire Spanish-speaking employees
• Learn the language yourself
• Offer marketing materials in Spanish
• Offer privacy
• Provide products that meet unique needs i.e.
• VIGO IRnet
• Entry level savings programs
• Affordable Housing seminars
• Alternative mortgage loan products

12
Earn the business

• Educate benefits of credit union membership
• Spend time building relationships
• Listen with open mind and heart
• Build trust have patience
• Relationships will be loyal, fruitful and
  rewarding

13
Evaluate your efforts

• Commitment to serve must be ongoing
• Dont offer a packaged program
• Assimilate efforts to build relationship with
  Hispanic market

14
Thank you for your time.