Global HighTech Production is Undergoing the Largest Industrial Expansion in History

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Global High-Tech Production is Undergoing the
Largest Industrial Expansion in History
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Thousands of Tons of Toxins Where Will They Go?

• 3 Toxins from E-waste (1986 2015)
• 1.5 2.4 tons of Leaded Glass
• 244,000 pounds of Mercury
• 5123 tons of Toxic Flame Retardants

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Computer TakeBack Campaign Take it back. Make it
clean. Recycle responsibly. www.computertakeback.
com
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February 2002 SVTC and Basel Action Network
ExposéExporting Harm The High Tech Trashing of
Asia
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The Corporate CampaignWhy
First?

• Sales leader vying with HP/Compaq for 1
• Environmental laggard esp. in recycling
• Direct sales model obtains details about
  customers presents policy issues if fee
  collection
• Only brand-owner with namesake still
  in charge US-based
• University government customer base

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Hey Dude, Why Wont You Take Back My Dell?

• Students are key national campaign constituency
• Toxic Dude report released by GRRN eco-Pledge
  in March 2002
• Student website launched in September 2002 at
  National Recycling Coalition conference in Austin
  TX

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Computer TakeBack Campaign Recruits
for Hometown Pressure

• TCE starts its door-to-door organizing
• Gathers hundreds of letters every week to
  Michael Dell (10,000 letters sent)
• TCE leaflets community events sponsored by Dell
  and develops contacts with local allies, Dell
  employees and shareholders
• TCE organizes shareholders to question Michael
  Dell at July 2002 shareholder meeting in Austin

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Computer Report Card Released January 9,
2003Computer Companies FAIL to Protect Public
Health and the Environment

• FAILING 29 or less
• Brother
• Sharp
• Samsung
• Micron
• Lexmark
• Philips
• Viewsonic
• Lucky Goldstar
• e-machines
• Acer
• Gateway
• AST
• Daewoo
• NEC International
• Wyse Technologies

• POOR 30-39
• Hitachi
• Hewlett-Packard/Compaq
• Oki
• NEEDS Improvement 40-49
• Canon
• IBM
• NEC
• Toshiba
• Matsushita/Panasonic
• Seiko Epson
• Sony
• Apple
•  PASSING 50 or more
• Fujitsu

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Activists at the Computer Electronic Show in Las
Vegas where Michael Dell was Featured Speaker
January 10, 2003
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(No Transcript)
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Protest Report Card Get International Coverage
Environmentalists fault Dell on recycling of
PCs ASSOCIATED PRESS Friday, January 10,
2003 LAS VEGAS -- Environmentalists dressed in
prison uniforms circled a collection of dusty
computers outside the Consumer Electronics Show
on Thursday to protest Dell Computer Corp.'s use
of inmates to recycle computers. "I lost my
job. I robbed a store. Went to jail. I got my job
back," chanted five mock prisoners wearing "Dell
Recycling Team" signs and linked by chains.
While Dell executives, including company
Chairman Michael Dell, gathered at the huge
electronics convention, the "high-tech chain
gang," members of the Silicon Valley Toxics
Coalition, attracted a small crowd outside. The
coalition says Dell's computer recycling program
is a sham, and Dell is putting prison workers in
danger because they are not protected by federal
Occupational Safety and Health Administration
standards.  
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Ewaste Fashion Show at Susan Dells Dress
Boutique May 2003Austin American Statesman
headlineFall forecast from Dell A 'fashion
show' protest went on as designer unveiled her
new line
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Activists at Texas State Capitol at legislative
hearing with display of toxins in a computer.May
2003
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Computer TakeBack Campaign releases report
comparing Dells prison labor recycling HPs
union labor recycling plants June 25, 2003
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Dell to Stop Using Prison WorkersNew York
TimesJuly 4, 2003By LAURIE J. FLYNN

• Responding to concerns from both customers
  and environmental advocates, Dell Computer
  announced yesterday that it would no longer rely
  on prisons to supply workers for its computer
  recycling program.

• Dell, the world's largest seller of PC's,
  said it had canceled its contract with Unicor, a
  branch of the Federal Bureau of Prisons that
  employs prisoners for electronics recycling and
  other industries.

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Austin Religious Leaders Sign Open Letter to
Michael Dell on EwasteFull-page ad in Austin
Chronicle the day before Dells Annual
Meeting July 2003
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Hard Drive Across the WestActivists Collect
Dell Ewaste Starting in Seattle
and five other Western cities to deliver to
Annual Meeting of Dell Shareholders at Austin
Convention Center July 2003
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Dell flashes green credentials Environmentalists
push for an expanded recycling program AUSTIN
Dell Computer Corp. told environmental activists
and shareholders Friday that it's spent the last
year getting greener.
Dell Takes Green 'Baby Steps' Environmental
activists again took their concerns to the annual
Dell Inc. shareholders meeting on Friday, but
this year's conversation was considerably more
cordial than the previous one, and certainly more
restrained than the rhetoric just one day before
the meeting.
Activists want increase in Dell recycling
efforts AUSTIN About a dozen environmentalists
protested outside PC maker Dell's annual meeting
here Friday morning with a few donning gas
masks and biohazard suits and holding signs
criticizing Dell's recycling efforts.
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Renewable Energy Round-up in Fredericksburg Sept.
2003
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Renewable Energy Round-up in Fredericksburg Sept.
2003
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Full-page ad in the Austin Chronicle endorsed by
160 student groups from 50 states calls on Dell
to support Computer TakeBack Campaign
platform December 18, 2003
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Editorial Thursday, April 1,
2004 E-Waste Solutions The Department of
Environmental Protection crafted a reasonable
law that requires manufacturers to share in the
responsibility for disposing of these electronics
without putting the cost directly onto
consumers While some manufacturers remain
opposed to the bill, others such as
Hewlett-Packard and Dell support it. With this
type of corporate support, this bill should move
forward.
On April 15, 2004, the Maine Legislature become
the first in the nation to pass legislation to
require producer takeback of obsolete electronics.
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PC recycling wars July 14, 2004 Dell, H-P
launch competing efforts By John PletzThe
world's largest computer makers, Dell Inc. and
Hewlett-Packard Co., long have been locked in a
fierce struggle to see who could sell you your
next PC. Now they're competing to recycle your
old one for free. The two companies announced
dueling consumer recycling efforts Tuesday. H-P,
the No. 2 PC seller, offered to take back not
only computers and peripherals, such as scanners
and printers, but televisions and cell phones as
well. Dell said it will take back any PC for free
from customers who buy a new one from Dell
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Power of protest felt by Dell August 9,
2004 Environmental groups used low-tech campaign
to get computer maker's attention on recycling
By Dan Zehr It only took a few thousand letters
and a set of prison uniforms. When a small band
of environmental groups first set its sights on
Dell Inc. in May 2002, the worlds No. 1 producer
of personal computers had little interest in
expanding the recycling programs for the PCs it
sold At first they did ignore us, said
Eleanor Whitmore, who worked for the Texas
Campaign for the Environment in Austin before
moving to its Arlington office. But if you're a
company, and you're concerned about profit, and
you have 6,000 letters coming in from customers
and shareholders, it really starts to add up
after a while
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Best New Partnership
Texas Campaign for the Environment and Dell
Relationships are hard work. But with compromise
and understanding of your partner's concerns, you
can work it out. Texas Campaign for the
Environment and Dell started as adversaries of
sorts, with TCE pressuring Dell to increase
recycling of electronic waste. But Dell insisted
it really cared about the environment, and when
Round Rocks personal computer market leader put
its money where its mouth is, protest turned into
pats on the back from activists. TCE is still
pushing for more, but at least Venus knows that
Mars is actually listening.
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October 2004 Dell, Goodwill, the City of
Austin launch pilot Computer Recycling Project

The Austin Computer Recycling Project provides
computer recovery, reuse, and recycling
opportunities to City of Austin residents. The
projects goals are to test drop-off and home
pick-up computer recycling options and raise
awareness of the importance of responsibly
recycling used electronics. The project is
managed by a partnership between Goodwill
Industries, Dell Inc. and the City of Austin.
www.computerrecyclingproject.com
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Why Is Apple the Second Corporate Target?

• Apple has actively opposed producer takeback
  legislation in Maine Massachusetts.
• Poor recycling program for iWaste doesnt mesh
  with Apples Think Different image.
• Core segments of Apples customers will be
  sympathetic.
• Want to gain support of U.S.-based companies.
• Design problems with hottest product iPod.

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(No Transcript)
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What you CAN do
Send an email to Apple CEO Steve Jobs at
www.BadApple.biz
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Mercury News Editorial Think different on
computer waste
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CTBC sends Alternative Annual Report to Apple
boardmembers top shareholders and launches fax
action generating hundreds of faxes to Apple
Board.
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Tech waste challenges Earth Day spiritOld TVs,
cell phones and other electronics are big hazards
in the U.S., activists say. By Rachel
Conrad Associated Press Thursday April 21, 2005
SAN FRANCISCO When Earth Day dawned in 1970,
optimistic environmentalists predicted emerging
technologies would help reduce the nation's
reliance on coal, oil, insecticides and other
pollutants. But 35 years later, a big part of
the problem appears to be technology
itself. Tons of computers, monitors, televisions
and other electronic gizmos that contain
hazardous chemicals, or "e-waste," may be
poisoning people and groundwater But cell
phones are just one problem. U.S. consumers
retire or replace roughly 133,000 personal
computers per day, according to research firm
Gartner Inc. According to a study commissioned by
San Jose, Calif.-based Silicon Valley Toxics
Coalition, about half of all U.S. households have
working but unused consumer electronics
products. At the prompting of environmentalists,
PC makers such as Dell Inc. have begun low-cost
or no-cost exchanges for customers buying new
computers. And last year Dell teamed up with
Goodwill Industries of Central Texas After
starting with Dell, the No. 1 seller of PCs, many
e-waste activists now are focusing on Apple. The
Austin-based Texas Campaign for the Environment
is asking Apple to reduce or eliminate recycling
fees for consumers and build in-store recycling
centers "We'd like nothing better for Earth Day
(which is Friday) than for Steve Jobs to say he's
agreed to producer-takeback recycling," said
Robin Schneider, executive director of the Texas
group. Apple declined to comment on
environmentalists' yearlong campaign.
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CTBC puts Apple on the spot at pre-Earth Day
Apple Annual Shareholder Meeting
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Human iPods shuffle into the trash can
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After 4 months of silence on takebackSteve Jobs
loses his cool in 2005!

• Apple shareholders re-elect Board as Jobs
  slams environmentalists
• 04/21/2005 500 PMEST At Apple Computer's
  annual shareholders meeting on Thursday, CEO
  Steve Jobs fired back at a group of
  environmentalists who recently attacked the
  company's policies on recycling.

• Computer TakeBack Campaign fires back at Steve
  Jobs 04/22/2005 1039The Computer TakeBack
  Campaign (CTBC) has issued a statement to clarify
  what it calls mis-information provided to
  company shareholders about e-waste recycling by
  Apple CEO Steve Jobs at yesterdays annual
  meeting.Jobs went ballistic about e-waste
  recycling when a shareholder asked about Apples
  policies on the issue during the meeting, the
  group says in the release, and provided incorrect
  or misleading information.

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Why Does This Matter?

• Thousands of chemicals used to make products are
  untested and innocent until proven guilty.
• Companies need a bottom-line incentive to design
  products that are healthy for all the children of
  all the species for all time.
• Producer takeback is a key way to make companies
  compete on making their products more recyclable
  and less toxic.

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Join us in creating a safer futurewww.texasenv
ironment.orgwww.computertakeback.com

• Thanks for your attention and support!