Sharing Made Simple An Introduction to Web 2.0 and the Social Web

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Sharing Made SimpleAn Introduction to Web 2.0
and the Social Web
http//www.ukoln.ac.uk/cultural-heritage/events/sh
aring-made-simple-20080910/

• Brian Kelly, UKOLN,
• University of Bath
• Bath, UK

Acceptable Use Policy Recording/broadcasting of
this talk, taking photographs, discussing the
content using email, instant messaging, blogs,
SMS, etc. is permitted providing distractions to
others is minimised.
Email B.Kelly_at_ukoln.ac.uk Blog http//ukwebfocus.
wordpress.com/
Resources bookmarked using 'sharing-made-simple-20
080910' tag
UKOLN is supported by
This work is licensed under a Attribution-NonComme
rcial-ShareAlike 2.0 licence (but note caveat)
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About Me
Introduction

• Brian Kelly
• UK Web Focus a national Web advisory post
• Based at UKOLN, a national centre of expertise in
  digital information management
• Located at the University of Bath
• Funded by JISC and the MLA
• Involved in Web since Jan 1993
• Currently advising on best practices for Web 2.0

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About This Talk
Introduction

• This talk aims to provide
• A better understanding of Web 2.0
• An awareness of how cultural organisations may
  benefits from Web 2.0
• An understanding of possible dangers, both for
  users and the institution
• An opportunity to discuss how we should address
  the opportunities and challenges (and
  inevitabilities!)
• The Facebook social networking service will be
  used to illustrate these points

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About You
Introduction

• How many of you
• Have heard of Web 2.0?
• Have read content in a blog or wiki?
• Use Facebook?
• Have used MSN Messenger, Skype, ?
• Use photo sharing sites (e.g. Flickr)?
• Have viewed video clips on YouTube?
• Do you
• Use the tools for work?
• Use the tools for social purposes (e.g.
  communicating with your children)?

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Contents
Introduction

• Web 2.0 What Is It? (Talking )
• Blogs ? Wikis
• Mashups ? Comms tools
• Social Networks ( exploring )
• Facebook opportunities and challenges
• Ning grow your own social network
• Deployment Strategies ( doing)
• User focus
• Information literacy staff development
• Risk assessment safe experimentation

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Lets Do It Now!
Introduction
http//www.gabbly.com/...

• Lets not just talk about Web 2.0 lets use it
  now (assuming WiFi network available!)
• Lets Talk
• Go to http//www.gabbly.com/ and in box enter
  www.cymal.wales.gov.uk
• Lets Share Resources
• Go to lthttp//del.icio.us/lisbk/sharing-made-simp
  le-20080910gt to access resources

Note You can set up a chat facility in 10
seconds. But this doesnt mean you should built a
service using it!
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Web 2.0
Web 2.0
Web 2.0

• What Is Web 2.0?
• Marketing term (derived from observing
  'patterns') rather than technical standards - an
  attitude not a technology

• Characteristics Of Web 2.0
• Network as platform
• Easy-to-use (Ajax)
• Always beta
• Remix and mash-ups
• Syndication (RSS)
• Architecture of participation
• Blogs Wikis
• Social networking
• Social tagging (folksonomies)
• Trust and openness

Web2MemeMap, Tim OReilly, 2005 (or see
Wikipedia )
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Web 2.0 Why?
Web 2.0

• Realisation of Sir Tim Berners-Lees dream
• Web was meant to be participative user-driven
• Technical infrastructure now in place
• But only now are standards in place, use cases
  tested, commercial infrastructure deployed,
• User acceptance
• Many users love it look at popularity of SNs
• Saving scarce in-house resources
• Institutions can now focus on relevant areas,
  rather than duplicating services already
  available
• Enhancing quality of what we do do
• Developing digital citizenship
• Addressing the gaps (e.g. information literacy, )

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Blogs
Openness Syndication Collaboration
Key Characteristics
Web 2.0
http//piclib.nhm.ac.uk/antarctica/

• Blogs social phenomenon of the C21st?
• Need for information professionals to
• Understand Blogging related technologies (e.g.
  RSS, Technorati)
• Be able to find resources in the 'Bloggosphere'
• Explore how to Blogs to support business
  functions (support users, staff organisation)

This blog tells what it's like spending the
winter in Antarctica conserving artefacts from
the explorer's hut left behind by Ernest
Shackleton in 1908.
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Blogs - Reading
Openness Syndication Collaboration
Web 2.0

• How do you keep informed of developments?
• Do you use a dedicated Blog reader?
• Are you alerted of changes to key Blogs?
• Do you focus on the content, and avoid the
  distractions of ads, etc.

http//www.bloglines.com/myblogs
Bloglines a Web-based Blog reader. You are
informed of changes since you last viewed the
page.
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Blogs Engaging With Users
http//ukwebfocus.wordpress.com/2007/01/25/experi
ments-with-meebo/

• The ukwebfocus.wordpress.com blog provides
• Discussions on Web 2.0 in culture, research and
  learning
• Comments option for all postings
• A realtime chat facility
• Benefits
• Feedback on my thoughts and ideas
• Evaluation

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What Are They Saying About Us?
Web 2.0
http//piclib.nhm.ac.uk/antarctica/

• Blogs are very interconnected with each other
  (bloggers discuss other blog postings).
• This can help to provide feedback measure
  impact engage in discussions etc.

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Finding Resources
RSS Syndication
Web 2.0
http//www.technorati.com/

• Technorati can help find Blog articles, etc.
• Technorati search for "Museum of Antiquities"
  finds
• Blog posting about current exhibition posted 11
  minutes ago!
• Google search finds
• Museum home page

What do users want the home page and what people
are saying today. Google Technorati are
valuable tools, so organisations should ensure
that their Web site can be found in both.
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Wikis
Openness Syndication Collaboration
Web 2.0

• Wikis collaborative Web-based authoring tools
• I use wikis for
• Collaborative papers (avoiding emailed MS Word
  file around)

http//docs.google.com/
Google Docs Web-based word processor or Wiki?
Does it matter, it does the job
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Wikipedia
http//en.wikipedia.org/wiki/British_Museum

• Wikipedia not only a community-developed
  encyclopedia, but also a well-linked Web site,
  which boosts Google rankings

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Sharing - Flickr
Openness Network effect Syndication Collaboration
Web 2.0

• Web 2.0 includes community-building
• You can help support your community-building by
  making it easy to share photos at events (e.g.
  this seminar)
• Simply suggest a tag e.g. sharing-made-simple-200
  80910 and encourage delegates to upload their
  photos with this tag

http//www.flickr.com/search/?wallqiwmw2006m
text
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Sharing del.icio.us
Openness Network effect Syndication Collaboration
Web 2.0
http//del.icio.us/lisbk/sharing-made-simple-20080
310

• Another aspect of sharing is sharing bookmarks
• This can be used to
• Manage your bookmarks
• Allow others to contribute resources
• Allow lists of bookmarks to be repurposed
• Carry out impact analysis

• National Archives Web site bookmarked by 374
  others
• Who are they?
• What else are they interested in?

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Podcasts
Openness Syndication
Web 2.0

• Podcasts are syndicated MP3 files
• New items in a podcast can appear automatically
  in your Podcast client (e.g. iPod) or RSS reader
• Resources can be accessed via iTunes

http//www.podanza.com/podcast/...
The University of Bath won a European award for
its podcasts from guest lecturers, etc. We can
regard this as maximising impacts of the ideas
and promoting the University, at little cost
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Video Blogs

• Use of video is becoming more popular
• Cheap consumer devices
• Easy-to-use services such as YouTube Google
  Video

As well as Web interface, other tools can display
video clips
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Google Maps Mashups
Openness Mashup APIs
Web 2.0
http//www.ukoln.ac.uk/web-focus/events/workshops
/webmaster-2006/maps/

• Google Map mashup used for IWMW 2006 event
• 20 lines of JavaScript.
• Code taken from Google Maps Web site and
  coordinates added

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Communications
Web 2.0

• We said
• Content is king!
• But maybe
• Communications is king!
• Communications tool include
• Chat tools (MSN Messenger)
• Audio video (including MSN Messenger, Skype, )

Using Web 2.0
Also note Web-based video chat services such as
TokBox and Seesmic
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Creative Commons
Openness Tags Collaboration
Web 2.0
http//www.ukoln.ac.uk/web-focus/events/workshops
/webmaster-2006/publicity/

• Lets allow others to legitimately reuse our
  content.
• I do this for my event details
• Creative Commons licence assigned to publicity
  details
• I also do this for my blog posts, slides, etc

Note that the openness is a key aspect of Web
2.0 open source open standards and open content
can all help to bring benefits through maximising
usage of services
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Flickr Commons

• Flickr Commons provides a repository of
  photographs which have a Creative Commons licence

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Searching For CC Resources
http//search.creativecommons.org/

• A number of search engines allow users to search
  for resources with various type of CC licences,
  e.g. can be used for commercial purpose

http//search.yahoo.com/cc
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Integration of Services
Facebook

• Web 2.0 applications can be used in isolation
• They can also be integration into other services
  (e.g. widgets in blogs and Web sites)
• Facebook is (currently) the leading platform for
  integrating many Web 2.0 tools

Lets look at Facebook in more detail, as an
example of a popular Web 2.0 service
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The Facebook Platform
Facebook

• The Facebook platform provides access to (a)
  Skype (b) Twitter micro-blogging service (c)
  mini-questions

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What is Facebook?
Facebook

• Facebook
• A social networking Web site
• Had the largest number of registered users among
  college-focused sites with over 30 million
  members worldwide
• Ranked between top 1020 Web sites
• Seventh most visited site in the US

Lets now look at one very popular Web 2.0
application the Facebook social networking
service
From Wikipedia
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Your Profile Page
Facebook

• Heres an example of a profile page
• Your details
• Access to default applications
• Access to applications your added
• Facebook could be used as a personalised portal
  to various applications

And heres how others may see your profile Boring
isnt it!
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Its a Social Network (1)
Facebook

• The strength of Facebook is when it is used as a
  social network. Here people can see
• My updates to my Facebook account
• Applications Ive installed
• Groups Ive joined
• Photos videos Ive uploaded
• Blogs posts Ive written
• Messages Ive sent received

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Its a Social Network (2)
Facebook

• Heres the page of a former colleague (now at
  Eduserv). This is valuable to me
• Spot friends in common
• Keep informed of Andys professional interests
  (of interest to me)
• Keep informed of Andys discussions with others

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Student Use (1)
Facebook

• Example of groups subscribed by a student
• Student society

Social Networks
Facebook seems to be very popular for use
with Student union societies (nb is this a threat
to similar services provided on Student Union Web
site?)
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Student Use (1)
Facebook

• Example of groups subscribed by a student
• Student society

Social Networks
Notice how the issue of local versus global
Facebook groups is being discussed. Would a
local-only group act as a barrier to student
alumni?
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Student Use (2)
Facebook

• Example of groups subscribed by a student
• Student society
• Social

Social Networks
Facebook is popular for various social activities
especially for keeping in touch over summer
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Student Use (2)
Facebook

• Example of groups subscribed by a student
• Student society
• Social

Social Networks
Note that Facebook provides access to videos and
photos a way of providing seamless access or a
bandwidth hog?
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The Opportunities
Facebook

• Facebook provides great opportunities for
  colleges and universities
• Its popular
• Its easy-to-use
• No need for in-house development or to purchase
  software
• Useful for staff and post-graduate students too
• We can easily integrate our resources into
  Facebook (e.g. RSS feeds, blogs, etc.)
• It can provide alternative access to our services
  cf. MyNewport portal which took a day to port to
  Facebook

Social Networks
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Whats The Downside?
Facebook

• Various concerns have been expressed about
• Privacy (is Facebook a private or public space?)
• Is Facebook a space for students or for all?
• Is Facebook a closed environment?

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You Can Manage Your Privacy

• You have control over the information others can
  see about you

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You Can Manage Your Privacy

• You have control over the information others can
  see about you
• But how many users change the default settings?

And what about what Facebook can do with your
information? Note that Wikipedia provides useful
information on Facebooks terms and conditions
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Deployment Strategies

• I want to do use the Social Web but
• The IT Services department bans it
• The council bans it
• My boss doesnt approve
• Area of interest to UKOLN
• Just do it
• Subversive approach Friends of Foo if Foo
  cant use it
• Encourage enthusiasts
• Dont get in the way

UKOLN briefing papers available (with CC
licence). More to be released shortly.
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Conclusions
Conclusions

• To conclude
• Web 2.0 can provide real benefits for our users
• There are many opportunities for cultural
  heritage organisations
• We need to be seek ways we can exploit such
  opportunities
• We also need to acknowledge risks and dangers
• Further discussions on Web 2.0 issues are given
  on the UKWebFocus.wordpress.com blog

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Questions

• Any questions?