The Power of Television:

1
Jackson, TN
The Power Of Television
WBBJ-TV
Miss- issippi
Graves
Calloway
Montgomery
MO
KY
Hickman
Stewart
Fulton
New Madrid
Henry
Houston
Obion
Lake
Weakley
Dickson
Humphreys
Benton
Dyer
Carroll
TN
Gibson
Hickman
Crockett
Lauderdale
Henderson
Perry
Decatur
Lewis
Madison
Jackson
Haywood
Tipton
Chester
Wayne
Hardin
McNairy
Hardeman
Fayette
Shelby
Memphis
Lauderdale
AL
Alcorn
De Soto
Benton
Colbert
Marshall
Tippah
Tishomingo
Prentiss
MS
Franklin
Tate
Jackson, TN Boom-Town, USA
2009 Market Analysis
2
The Jackson, TN DMAAn Overview
Miss- issippi
Graves
Calloway
Montgomery
MO
KY
Hickman
Stewart
Fulton
New Madrid
Henry
Houston
Obion
Lake
Weakley
Dickson
Humphreys
Benton
Dyer
TN
Carroll
Gibson
Hickman
Crockett
Lauderdale
Henderson
Perry
Decatur
Madison
Lewis
Jackson
Haywood
Tipton
Chester
Wayne
Hardin
Fayette
McNairy
Hardeman
Shelby
Memphis
Lauderdale
AL
Alcorn
De Soto
Colbert
Benton
Marshall
Tippah
Tishomingo
Prentiss
MS
Franklin
Tate

• The Jackson, TN DMA is ranked 173rd by Nielsen,
  is comprised of 6 counties in Tennessee
  Madison, Gibson, Chester, Carroll, Henderson and
  Hardin and contains 98,050 TV Households. Cable
  penetration in the market is 61.
• WBBJ-TV achieves a 21 HH share in the DMA while
  WJKT achieves a 3 HH share and WBJK achieves a 1
  share. As for the individual counties

2008 Sign/On-Sign-Off HH Share
County WBBJ-TV WJKT WBJK Madison 22.2 4.2 0.9 Carr
oll 25.1 3.6 0.3 Henderson 20.4 3.6 0.5 Hardin 18.
2 1.6 0.6 Chester 19.2 1.6 0.2 Gibson 18.4 2.7 0.0
Source The Nielsen Company, 2008 NSI Diary
County Coverage,U.S. Television Household
Estimates, September 2008,Nov08 NSI Jackson, TN
3
When It Comes Lifestyle Interests, Jackson, TN
Ranks In The Top 50 In Several Categories!
Jackson, TN households are more likely to lead
the following lifestyles
Activity U.S. Rank Index to U.S. Entering
Sweepstakes 3 138 Home Furnishing/Decorating 4 123
Bible/Devotional Reading 6 184 VCR
Recording 13 112 Grandchildren 15 129 Our
Nations Heritage 22 121 Current
Affairs/Politics 26 116 Money Making
Opportunities 35 116 Fine Art/Antiques 38 110 Self
-Improvement 42 106 Improving Your
Health 44 107 Fashion Clothing 44 107
Source 2007 SRDS Lifestyle Market Analysis
4
Although Jackson, TN ranks 173rd in terms of DMA
Households, it ranks higher in Per HH Total
Retail Sales and in key sales per household
categories.
Furniture FurnishingStore Sales Per
Household Rank 381,204
Major Household AppliancesSales Per
Household Rank 67336
Liquor, Wine BeerSales Per Household Rank
81702
Food Beverage StoreSales Per Household Rank
1503,772
Grocery Other FoodSales Per Household Rank
866,018
Flooring Floor CoveringSales Per
Household Rank 54344
Building Materials Garden SuppliesSales Per
Household Rank 585,593
Health Personal Care StoreSales Per
Household Rank 312,655
General Merchandise StoreSales Per
Household Rank 30 7,406
Clothing Accessory StoreSales Per
Household Rank 74 1,625
Total Retail SalesPer Household Rank
7143,877
Eating Drinking PlaceSales Per Household Rank
1303,298
Gasoline Service StationSales Per
Household Rank 71 6,167
Footware Sales Per Household Rank 38668
Department StoreSales Per Household Rank
942,390
Furniture, Home Furnishings Appliance
StoreSales Per Household Rank 552,033
Drugs, Health Beauty AidsSales Per
Household Rank 363,134
Furniture Sleep EquipmentSales Per
Household Rank 41800
Motor Vehicle Parts StoreSales Per
Household Rank 528,717
Mens Boys ClothingSales Per Household Rank
75931
Womens Girls ClothingSales Per
Household Rank 731,596
Includes Eating Drinking Sales
Source 2008 Demographics USA (County Edition)
5
Jackson, TN Agriculture
Jackson, TN is a top 75 agricultural market.
Category Number U.S. Rank Cotton
(acres) 107,242 31 Sweet Potatoes (100
weight) 720 44 Soybeans for beans
(bushels) 6,135,554 57 Sorghum for Grain
(bushels) 108,350 58 Corn for Grain
(bushels) 12,544,433 67
Source 2002 U.S. Census of Agriculture
2008-2009 Katz Agricultural Rankings
6
A Station Overview
WBBJ-TV, an ABC affiliate, has been a Jackson, TN
commercial broadcast station for over 50 years.
On March 5 1955, the station signed on as WDXI
and then on January 1, 1966, ownership changed
and the call letters became WBBJ-TV. WBBJ-TV has
been an ABC affiliate since February 1, 1967.
WBBJ is West Tennessees first news source. WJKT,
a FOX station, only airs one newscast each day at
9PM. The broadcast originates from their sister
station in Memphis and contains no Jackson/local
content.
WBBJ-DT Coverage
Scott
Marshall
Trigg
Todd
Carlisle
Christian
Miss- issippi
Stoddard
Robertson
Hickman
Graves
Calloway
Montgomery
MO
Stewart
Butler
Fulton
WBBJ DTV Signal
New Madrid
Henry
Houston
Obion
Cheatham
Weakley
Dav
Lake
Clay
Dickson
Pemiscot
Benton
Humphreys
Williams
Dyer
Dunkin
Carroll
Gibson
TN
Hickman
Mississippi
Maury
Crockett
Lauderdale
Henderson
Perry
Decatur
Lewis
AR
Jackson
Madison
Haywood
Chester
Tipton
Giles
Wayne
Lawrence
Hardin
Fayette
McNairy
Hardeman
Shelby
Crittenden
Memphis
AL
Lauderdale
Alcorn
MS
De Soto
Benton
Colbert
Tishomingo
Marshall
Tippah
Lawrence
Prentiss
DMA
Tate
Franklin
Tunica
Union
ABC programming from Memphis is blocked due to
network non-duplication protection. WBBJ-TVs
syndicated product is also protected by syndex
rules.
Source 2009 TV Factbook WBBJ.com The Nielsen
Company, 2008 NSI Diary County Coverage
7
WBBJ Is Granted A Market Modification By The FCC
Market Modification In 2008, the Federal
Communications Commission (FCC) granted WBBJ/ABC
7 a market modification to legally serve 24
additional communities, along with their own six
county DMA. WBBJ is now considered a cable
must-carry in 13 Nashville DMA communities, 7
Memphis DMA communities and 4 Paducah/Cape/Harrisb
urg DMA communities. The market modification was
granted due to WBBJs strong share of viewership
and community involvement within the 24
communities. WBBJ did not take these communities
from their respective DMAs, but was given the
right to co-exist with the stations licensed to
those communities. WBBJ is the only local news
station between Memphis and Nashville, Paducah KY
and Tupelo MS. The communities in the Nashville
DMA are Camden (Benton County), Parsons,
Perryville and Scotts Hill (Decatur County),
Henry, Paris, Cottage Grove and Puryear (Henry
County), Linden and Lobelville (Perry County),
Clifton, Collinwood and Waynesboro (Wayne
County). The communities in the Memphis DMA
are Corinth (Alcorn County, Mississippi), Alamo
(Crockett County), Dyersburg and Newbern (Dyer
County), Bolivar (Hardeman County), Brownsville
(Haywood County) and Selmer (McNairy County). The
communities in the Paducah/Cape/Harrisburg DMA
are Tiptonville (Lake County), Union City (Obion
County), Dresden and Martin.
8
WBBJ-TV IsJackson, TNsMost ViewedStation
9
WBBJ-TV Is 1 In Every Daypart
2008 DMA HH Shares
WBBJ Overachiev.
WBBJ Overachiev.
S/O-S/O
Mon-Sun 7AM-1AM
Early News
Mon-Fri 5-530PM
ABC CWFOX
WBBJ WBJK WJKT
ABC CWFOX
WBBJ WBJK WJKT
21
37
3600
2000 600
1
0
3
1
Daytime
Mon-Fri 9AM-3PM
ABC CWFOX
WBBJ WBJK WJKT
24
500
0
4
Early Fringe
Mon-Fri 3-5PM
Access
Mon-Sun 630-7PM
ABC CWFOX
WBBJ WBJK WJKT
ABC CWFOX
WBBJ WBJK WJKT
25
34
2400 525
1
3300 3300
1
4
1
4-430PM
ABC CWFOX
WBBJ WBJK WJKT
26
2500 767
1
3
430-5PM
ABC CWFOX
WBBJ WBJK WJKT
26
550
0
4
Late Fringe
Mon-Fri 1030PM-12M
ABC CWFOX
WBBJ WBJK WJKT
18
1700 800
1
2
WBJK and WJKT do not air local news at 5PM, 6PM
or 10PM. Cannot be determined.
Source The Nielsen Company, 2008 NSI Diary
County Coverage
10
WBBJ-TV Jackson, TNs Most Viewed Station
Warning Dont Buy Memphis To Cover Jackson, TN!
2008 DMA HH Shares
WBBJ-TV Advantage 2000 250 600
950
Sign-On/Sign-Off
WBBJ-TV WPTY ABC WREG CBS WMC NBC WHBQ FOX WLMT CW
WPXX MNT
0
0
Daytime
WBBJ-TV WPTY ABC WREG CBS WMC NBC WHBQ FOX WLMT CW
WPXX MNT
1100 200 700 1100
0
0
Early Fringe
WBBJ-TV WPTY ABC WREG CBS WMC NBC WHBQ FOX WLMT CW
WPXX MNT
2400 317 400 733
0
0
Early News (5PM)
WBBJ-TV WPTY ABC WREG CBS WMC NBC WHBQ FOX WLMT CW
WPXX MNT
3600 517 640 3600
0
0
Cannot be calculated
Source The Nielsen Company, 2008 NSI Diary
County Coverage
11
WBBJ-TV Advantage 3500
620 800 3500
2008 DMA HH Shares
Early News (6PM)
WBBJ-TV WPTY ABC WREG CBS WMC NBC WHBQ FOX WLMT CW
WPXX MNT
0
0
Access
WBBJ-TV WPTY ABC WREG CBS WMC NBC WHBQ FOX WLMT CW
WPXX MNT
3300 580 580 3300
0
0
Prime
WBBJ-TV WPTY ABC WREG CBS WMC NBC WHBQ FOX WLMT CW
WPXX MNT
1300 100 367 600
0
0
Late News
WBBJ-TV WPTY ABC WREG CBS WMC NBC WHBQ FOX WLMT CW
WPXX MNT
3400 400 600
0
0
0
Late Fringe
WBBJ-TV WPTY ABC WREG CBS WMC NBC WHBQ FOX WLMT CW
WPXX MNT
1700 200 350 1700 1700
0
Cannot be calculated
Source The Nielsen Company, 2008 NSI Diary
County Coverage
12
WBBJ-TV Reaches More Households Than The Jackson
Sun
Net Weekly Circulation
Nov08 WBBJ-TV Television Households
(M-Su/5A-2A) 104,000
Newspaper Average Daily Circulation(for 6 months
ending 9/30/2008) Sunday Jackson Sun 35,570
104,000
35,570
WBBJ-TVTV Households
Jackson Sun Sunday
WBBJ-TV Gets Into More Living RoomsThan The
Local Newspaper
Circulation includes both home delivery, mail
and single copy newsstand sales
Source The Nielsen Company, Nov08 NSI Jackson,
TN9/30/08 Audit Bureau of Circulations FAS-FAX
Report
13
WBBJ-TV Reaches More Households Than Cable In The
Jackson, TN DMA
Nov08 Television Households
WBBJ-TV Net-Weekly Cume (M-Su 5A-2A) 104,000
Cable Subscribers DMA Total 59,770 Charter
Media Jackson, TN (DMAs largest
Interconnect) 38,800
104,000
59,770
38,800
WBBJ-TVTV Households
DMA Cable TVHouseholds
Charter MediaSubscribers
WBBJ-TV Is The WiseChoice Over Cable
Source The Nielsen Company, Nov08 NSI Jackson,
TN
14
Lets take a look atWBBJ-TVs strength outside
of the DMA . . .
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Reaches Viewers In Bonus Counties

• WBBJ-TV achieves at least a 16 cume in 11 outside
  counties surrounding the Jackson, TN DMA and is
  the 1 ABC affiliate in 9 counties of those
  counties.

2008 DMA Sign-On/Sign-Off HH Weekly Cume
1 ABC Affiliate County State DMA By HH
Share Total TV HH Cume
Alcorn MS Memphis 15,010 17 Crockett TN Memphis
1 ABC 5,470 45 Dyer TN Memphis 1
ABC 14,950 32 Haywood TN Memphis 1
ABC 7,410 24 McNairy TN Memphis 1
ABC 10,560 36 Lake TN Paducah-Cape
Girardeau-Harrisburg 1 ABC 2,080 44 Obion TN Pad
ucah-Cape Girardeau-Harrisburg 1
ABC 13,020 43 Weakley TN Paducah-Cape
Girardeau-Harrisburg 1 ABC 13,210 45 Benton TN N
ashville 6,790 16 Decatur TN Nashville 1
ABC 4,630 34 Henry TN Nashville 1 ABC 13,320 27
Total Bonus TV Households 106,450 32
Source The Nielsen Company, 2008 NSI Diary
County Coverage,U.S. Television Household
Estimates, September 2008
16
WBBJ-TV 1 In News In Decatur County In The
Nashville DMA!
2008 Decatur County HH Shares
WBBJ-TV Advantage 133 75
Early News (5PM)
WBBJ-TV WKRN ABC WTVF CBS WSMV NBC
0
WBBJ-TV Advantage 120 94
Early News (6PM)
WBBJ-TV WKRN ABC WTVF CBS WSMV NBC
0
WBBJ-TV Advantage 188 475 130
Late News (10PM)
WBBJ-TV WKRN ABC WTVF CBS WSMV NBC
Cannot be calculated
Source The Nielsen Company, 2008 NSI Diary
County Coverage
17
WBBJ-TV 1 In News InCrockett County In The
Memphis DMA!
2008 Crockett County HH Shares
WBBJ-TV Advantage 600 91 75
Early News (6PM)
WBBJ-TV WPTY ABC WREG CBS WMC NBC
Source The Nielsen Company, 2008 NSI Diary
County Coverage
18
WBBJ-TV 1 In News In Lake County In The
Paducah-Cape Girardeau-Harrisburg DMA!
2008 Lake County HH Shares
WBBJ-TV Advantage 41 9
Late News (10PM)
WBBJ-TV WSIL ABC KFVS CBS WPSD NBC
0
Cannot be calculated
Source The Nielsen Company, 2008 NSI Diary
County Coverage
19
Covering The Jackson, TN and Beyond

• WBBJ-TV has a substantial reach in 11 outside
  counties surrounding the Jackson, TN DMA.

When these 11 neighboring counties are added to
the Jackson, TN DMA, a WBBJ-TV Area of Station
Influence (ASI) is created in which the coverage
is equivalent to a Nielsen TV Households rank of
129th.
Rank Market TV Households 128 Columbus,
GA 213,980 WBBJ-TV ASI 204,500 129 Corpus
Christi 197,290 130 Chico-Redding 197,280 131 Amar
illo 192,090 132 Rockford 188,860
Source The Nielsen Company, 2008 NSI Diary
County Coverage,U.S. Television Household
Estimates, September 2008
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The WBBJ-TV ASI Increases the Markets Buying
Power In Every Major Category.
2007 Retail Categories
Increase
TV Households
109
98,050
204,500
Effective Buying Income (000)
4,153,609
101
8,341,932
Total Retail Sales (000)
4,320,596
86
8,057,135
Food Store Sales (000)
371,409
70
630,923
Grocery Store Sales (000)
346,758
71
592,703
Eating Drinking Place Sales (000)
324,727
78
578,671
General Merchandise Store Sales (000)
729,248
73
1,264,401
Department Store Sales (000)
235,309
43
337,253
WBBJ-TV ASI
Source 2008 Demographics USA (County
Edition)The Nielsen Company, U.S. Television
Household Estimates, September 2008
21
2007 Retail Categories
Increase
Apparel Store Sales (000)
160,063
77
282,745
Furniture, Home Furnishing Appliance Store
Sales (000)
200,178
53
306,319
Furniture Home Furnishing Store Sales (000)
118,531
36
161,320
Automotive Dealer Sales (000)
858,402
75
1,506,458
Gasoline Station Sales (000)
607,223
122
1,346,997
Building Materials Store Sales (000)
550,789
82
1,003,111
Drug Store Sales (000)
261,422
138
621,821
Source 2008 Demographics USA (County Edition)
22
When Buying Western Tennessee Remember

• Jackson, TN has a per household Total Retail
  Sales of 43,877, making it the 71st ranked DMA
  in the U.S.
• Jackson, TN is a top 75 agricultural market.
• WBBJ-TV is the only station that efficiently and
  effectively covers the Jackson, TN DMA.
• Buying Memphis does not cover Jackson, TN DMA!
• WBBJ-TV reaches more households than newspapers
  or cable.
• WBBJ-TV reaches into 11 outside counties in the
  Memphis, Nashville and Paducah-Cape
  Girardeau-Harrisburg DMAs which total 106,450
  Television Households, creating a WBBJ-TVs Area
  of Station Influence (ASI).
• This ASI greatly increases the Jackson, TN DMA in
  terms of Effective Buying Income, Total Retail
  Sales and other key economic figures.

For Coverage Inside and Outside ofJackson, TN
the Obvious Choice is
23

• Prepared Issued By
• Continental TV Sales Research
• April 2009

ED-P lm/DTP/WBBJ/2009 Market Analysis