Set Top Box Road to Retail

1
Set Top Box Road to Retail
Dick Strabel, Vice President Cable
Products Panasonic North America March 7, 2007
2
About Panasonic

• One of the largest Consumer Electronics Companies
  in the World
• 2006 Metrics
• 76B Revenue
• 1.3B Profit
• 2.9B Capital Investment
• 4.8B RD Budget
• 334,000 Employees Worldwide
• Words largest manufacturer of Plasma Display
  Panels
• 47 plus years retailing consumer electronics in
  the US

3
SET TOP BOX ROAD TO RETAIL
MANY ROADS TO RETAIL
START
INTEGRATION
SIGN PHILA
SIGN CHILA OCAP
SIGN DCAS NON PORT. PHILA
BUSINESS/LEGAL
VISITING ENGINEER TO CABLELABS
MAJOR CONTRIBUTOR TO OCAP VIA ECR TEST SUITES
FORMED IDCR TASK FORCE TO DEVELOP OCAP
OCAP STACK
SHIP PCH-1000 GOLD REFERENCE STB
SHIP OCAP ADK PC BASED EMULATOR
OCAP TOOLS
SHIP PCD-3000 DIGITAL STB
DELIVER MHP STB
DEMO OCAP STB _at_ CES
SHIP PCH-2180 ADV. OCAP STB
OCAP STB
OCAP-TV
DEMO 58 PLASMA OCAP-TV AT CES
INTRODUCE OCAP PLASMA TV AT RETAIL
INTRODUCE ONE-WAY TV AT RETAIL
RETAIL
FINISH
4
RETAIL CONSIDERATIONS
Simple Questions Going Forward
What is iDCR TV? Should I Lease a Box or Buy
iDCR-TV? Will iDCR TV work on my cable
system? Is iDCR simple to installation? Easy of
Use? Who do I call when I have a problem?
How broadly has OCAP service Been deployed
nationwide? How many iDCR to build ship? Is
there margin for factory?
CE MANUFACTURER
Is the iDCR value proposition competitive with
that of lease boxes? Does customer understand
benefits Of iDCR TV at the Point of Sale? Will
this iDCR TV work with the consumers Cable
Service Provider?
RETAILER
CUSTOMER
When will my systems support OCAP? How to
communicate to retailer, manufacture and consumer?
MSO
5
THANK YOU