The Sega Dreamcast

1
The Sega Dreamcast

• Cole Camplese
• IST 110
• by Bilal Zaki
• September 15th 2004

2
Objectives

• Why the Dreamcast failed
• What Sega Could Have Done
• Sega Sales chart
• Overview
• Conclusion

3
Why it failed

• The Sega Dreamcast, a videogame console
  manufactured by Sega, was released in 1999. It
  failed in the market because of the pending
  release of the Playstation 2 and X-box. Many
  developers didnt want to make games for
  Dreamcast fearing that no one would buy them
  because they would be waiting for the next
  generation consoles to be released.

• Sega did not feel they could keep up with the
  other companies and so they dropped their support
  on the Dreamcast, like they have in the past with
  their previous consoles.

4
Why it failed

• A big reason why dreamcast failed in producing
  money was that it was prone to piracy. A
  self-boot cd was made and it allowed games that
  were copied onto CD-Rs to play on the
  Dreamcast.
• Sega stopped the production of the Dreamcast in
  March of 2001 after losing over 150 million in a
  6 month period.

5
What they could have done

• If Sega could have waited they could have used
  upgradeable hardware, like a computer, on the
  Dreamcast I believe that it could have competed
  in the market. Its true that Dreamcast was the
  first console to support online play, but with a
  56K modem. The PS2 and X-Box also support online
  play but with broadband capabilities.

6
Sega Sales from 1996-1999
In millions
7
Segas Sales from 1996-1999
In Millions ()
8
Overview
9
Conclusion

• All in all Sega just kept getting beat in the
  market. With the failures of Game Gear, Saturn
  and Dreamcast, Sega Enterprises lost a lot of
  money. This ultimately forced the into a Software
  company so they could develop games on all the
  other consoles.

10
Bibliography

• Hoovers Handbook of World Business. Austin, TX
  Hoovers Inc, 2000
• Why did the Dreamcast fail?. http//www.answerba
  g.com/c_view.php/599 9/15/04
• Dreamcast Production top Stop.
  http//www.megagames.com./news/html/console/dreamc
  astproductiontostop.shtml 9/15/04