Total Solution

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Total Solution

• PR Program
• Presented by M Booth

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SHAPING
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SUPPORTING
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FILLING IN THE GAPS
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SHAPES
SUPPORTS
FILLS IN THE GAPS
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(No Transcript)
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The MaidenFORMULA
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Maidenform prides itself on anticipating and
meeting the needs of all women
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Together we can offer help to women everywhere
and celebrate women helping one another Join
Maidenform in offering women the Total Solution
for this Mothers Day!
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The Maidenformula Mothers Day Nationwide
ContestMaidenform Total Solution wants to
celebrate women and moms who support, shape and
fill in the gaps for one another. Maidenform is
heading across the country with a mission to
recognize these women who have the maidenformula!

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Maidenformula Cross Country Events

• In a countdown to Mothers Day Maidenform is
  going from New York to Los Angeles making stops
  along the way encouraging women to enter the
  Maidenform Total Solution contest!
• One Lucky winner
• Featured in online Mothers Day ad campaign
• Becomes Total Solution Ambassador
• Complete Total Solution makeover

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Maidenformula Cross Country Events

• Maidenform hosts events where women can meet the
  Total Solution Team who will help shape, support
  and fill in the gaps for women
• Team to drive media
• Nutrition/Fitness Stylist
• Joy Bauer Charla Krupp

Life Coach
Regina Leeds
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Maidenformula Cross Country Events

• Women invited to.
• One-on-ones with Total Solution Team (including
  fitter)
• learn how to help each other in their local
  communities
• Local charitable partner (environmental, PTA,
  Dress for Success)
• Total Solution Kits as giveaways (coupons, tips
  from team, product)

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Making Total Solution Campaign Viral and all the
buzz among women across the country
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Making Total Solution Viral.

• Create Online Community where women come to
  shape, support and fill in the gaps for one
  another
• Panel provides online chats
• Women can nominate other women who embody
  Maidenformula
• Viral emails to moms with tips from Panel

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Making Total Solution Viral.

• Total Solution Sponsor social networks for moms
  clubmom.com, ivillage.com, gather.com
• Partner with American Greeting to develop branded
  Mothers day card emailed to Moms nationwide

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Partner with Celebrity that embodies the
maidenformula and will garner media for the
campaign
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Total Solution Spokesperson

• Marcia Cross
• Starring in Desperate Housewives

• Lindsay Price
• Starring in Lipstick Jungle

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Total Solution Spokesperson

• Jennie Garth
• Starring in 90210

• Lori Loughlin
• Starring in 90210

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MEDIA, MEDIA, MEDIA

• Spokesperson goes on National Media on Mothers
  Day announcing the winner
• Host Mothers Day luncheon with Step Up Network
• Online web videos using winner and spokesperson
• YouTube, emailed virally to Maidenform consumers
• Satellite Media Tour
• Feature products that shape, support or fill in
  the gaps for women

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Total Solution Takes Over Fashion WeekGetting
Total Solution to the fashion community
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Total Solution Fashion Emergency Lounge
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Total Solution Takes over Fashion Week!

• Total Solution Fashion Emergency Lounge
• No matter what fashion problem arises during
  fashion week from a ripped stocking to the wrong
  bra, Maidenform has your solution!
• fitter
• seamstress
• shoe cobbler
• Stylist
• Hosted by Robert Verdi formerly of E! Fashion
  Emergency

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Total Solution Takes over Fashion Week!

• Maidenform Total Solution Fit Experts set up
  stations at magazine parties, outside hotels,
  etc.
• Guerilla team spot women who need a Total
  Solution and give on the spot makeovers
• Daily Candy Sponsorship driving consumers to
  lounge

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BLUE SKY IDEAS

• TV Integration
• Partner with Entertainment ShowExtra/TMZ
• Every show has a MF Total Solution Momentfashion
  mishaps
• Fashion Emergency Lounge at Oscars