Joint UNECEOECD Work Session on Statistical Dissemination and Communication 1415 February 2005, Henl

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Joint UNECE/OECD Work Session on Statistical
Dissemination and Communication14-15 February
2005, Henley-on-Thames, United Kingdom

• REPUTATION MANAGEMENT AND TARGET AUDIENCES
• prepared by Andrey Maslyanenko and Natalia
  Pashintseva
• Federal State Statistics Service of Russia
  (ROSSTAT)

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Message from the Secretary-General of the OECD
to World Forum on Key Indicators

• Everyone agrees that reliable knowledge of the
  reality of markets, of economic and social
  developments, etc. is absolutely critical for the
  success of a government policy, a political
  strategy and even an individual
  enterprisepolicy-makers require a great deal of
  knowledge much of this being reliable statistics
  in order to make sound policy decisions

Federal State Statistics Service
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Good reputation and trust in statistics are
closely connected with its quality

• Quality may be expressed in terms of
• integrity
• accuracy
• reliability
• timeliness
• accessibility
• comparability
• relevance of statistical data to the needs of
  users

Federal State Statistics Service
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TARGET AUDIENCES

• Government and other state power bodies
• International organizations
• Mass media
• Libraries
• Universities, RD, higher education institutions
• Business circles, consulting and insurance
  companies, banks, etc.
• General public

Federal State Statistics Service
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GOVERNMENTAL BODIES

• Requirements comprehensive, reliable and
  trustworthy information
• Role of the ROSSTAT Methodological Council  

• Government trusts ROSSTAT
• ROSSTAT position and estimates are independent of
  outside influence

Federal State Statistics Service
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INTERNATIONAL ORGANIZATIONS

• The cooperation with international organizations
  and national statistical offices is considered by
  ROSSTAT as one of priority directions of its
  activity
• ROSSTAT replies to questionnaires of more than
  twenty international organizations including UN
  Secretariat, OECD, EUROSTAT, UN ECE, ILO, the
  World bank, IMF, etc.

Federal State Statistics Service
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MASS MEDIA

• Most important audience
• reliability
• accessibility
• openness
• Mass media often reflects the interest of general
  public

Federal State Statistics Service
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MASS MEDIA

• Role of regional offices of ROSSTAT
• Press and Internet conferences are important
• The necessity to improve contacts of our
  communicators with mass media and allow
  journalists to learn statistics better

Federal State Statistics Service
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LIBRARIES

• There are more than 450 libraries among our
  subscribers
• strict schedule of publications to be issued
• regular supply of publications
• quality of printing and image of publications
• design of the cover and use of the logo to ensure
  a publication is easily recognized

• Hard copies or electronic versions ?

Federal State Statistics Service
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RD INSTITUTES, UNIVERSITIES, EDUCATIONAL
ESTABLISHMENTS

• professors, teachers, students, post graduates,
  libraries, etc.
• RD institutes and scientific groupsof
  universities and higher education establishments
  

Federal State Statistics Service
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BUSINESS CIRCLES

• usually data are needed almost tomorrow
• as a rule data should be presented by
  sub-sectors and in detailed nomenclature
• time series are to be for a long periods
• data usually required by regions or by selected
  cities

Federal State Statistics Service
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BUSINESS CIRCLES

• Main problems
• data availability at the federal and regional
  levels
• specific nomenclature
• the timeliness often is a main problem

Federal State Statistics Service
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BUSINESS CIRCLES

• Reputation is to be supported and managed both by
  patience and accuracy in relation with permanent
  clients and those who asked a question for the
  first time

Federal State Statistics Service
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GENEGAL PUBLIC

• Increasing role of statistical information
• Everyone needs reliable knowledge of the reality
  of goods, labour and capital markets

• Most citizens do not know much about the ROSSTAT
  activity but are interested in various social and
  economic phenomena
• Internet technology gives general public
  possibilities to learn more

Federal State Statistics Service
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GENEGAL PUBLIC

• Number of Internet users in Russia has been
  increased twice for two years (2002-2004)
• More than 17 mln.users
• 15 of population 18

Federal State Statistics Service
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CONCLUSION

• Reputation and the trust in statistics may be
  ensured presenting people more knowledge on
  statistics
• The reputation of NSO depends on the general
  public opinion which learn statistics mainly from
  newspapers, radio and TV, i.e. from journalists
• Therefore close and permanent contacts should be
• established with journalists
• The active professional position of statisticians
  in explaining statistical information general
  public is necessary to ensure the good reputation
  of NSO

Federal State Statistics Service
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Thank you for your attention
Federal State Statistics Service