Outline proposal for BSkyB

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A step in the right direction
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Walk! Not bloody likely. Im going in a taxi.
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• Walk? Youre joking?

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• Ive no idea which route to take

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• The only dedicated walking route planner for
  urban areas
• A mission to get people walking more in and
  around town

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Victoria Station
Trafalgar Square
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Supported cities

• Launched in
• Central London Oct 2006
• Edinburgh July 2007
• Birmingham Sept 2007
• Newcastle/Gateshead Jan 2008
• Leeds - April 2008
• Derby May 2008
• Glasgow June 2008
• Aberdeen June 2008
• Cambridge September 2008
• Sheffield September 2008
• Bristol October 2008
• Launching in
• Norwich November 2008

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Monthly stats 07/08Unique users
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Whos using it?
Age profile
Gender
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and why?
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Is it having an impact?
Has walkit.com ever encouraged you to walk a
route in place of using another mode of
transport?
For the route youve just generated, please
select the statement thats closest
Nearly 54 switching to active travel
Survey of 869 repeat users Jan-April 08
Survey of 876 new and repeat users Jan-April 08
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Impact contd.
Has walkit.com ever encouraged you to take some
extra physical exercise?
How much extra time per week are you now
walking/exercising as a result of using
walkit.com?
Survey of 326 repeat users Jan/Feb 08
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Awards 07/08

• National Transport Awards July 2008
• winner of Most Innovative Transport Project
  category
• Observer Ethical Awards June 2008
• runner up, Ethical Business of the Year
• Media Guardian Innovation Awards March 2008
• runner up, Community Engagement category
• National Energy Efficiency Awards - December
  2007
• highly commended, Transport Management and
  Logistics category
• TalkTalk Innovation in the Community Awards
  November 2007
• winner
• BT Essence of the Entrepreneur Competition
  October 2007
• winner, Most Original Business Concept
• National eWell-Being Awards March 2007
• winner of Climate Change and Environmental
  Efficiency category

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2008 media coverage
October 2
October 1
Cambridge Evening News
September 30
July 25
June 24
June 20
May 8
April 25
March 30 (101 most useful websites)
Feb 20-26 (50 Best London Websites)
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Recent feedback
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Cont.
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Partners
12 London Boroughs
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Pollution-aware routing

• Central London and now West London
• London Atmospheric Emissions Inventory 2004
  (LAEI) data
• NO2 data (not particulates)
• Scoring system
• Caveats
• High pollution route/link may be unavoidable
• Pollution-aware
• Limits to diversion well generate
• May be no difference between direct and low
  pollution
• Perception issues

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Richmond to St MargaretsDirect
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Richmond to St MargaretsPollution aware
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Northolt Park to Sudbury TownDirect
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Northolt Park to Sudbury TownPollution aware
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Syon Lane to OsterleyDirect
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Syon Lane to OsterleyPollution aware
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Future plans

• Circular routes
• mywalkit
• Save routes / recommend a route / rate a route
• 20 minute world
• mobile service
• HR depts / schools

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• www.walkit.com/showcase
• There will be mistakes!
• Please send in your feedback
• feedback_at_walkit.com

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Taxi! Not bloody likely. Im going to walk.
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A step in the right direction