The Worldwide Future of Digital Imaging

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The Worldwide Future of Digital Imaging

• Rafi Chickvashvili Boaz Ben-Yaacov
• 26 June 2001

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• A persons view of the future depends on where
  hes standing
• -Anonymous

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Key Drivers of Digital Imaging Trends

• Consumer desire for
• Sharing
• Organization
• Modification
• Storage
• Repurposing

Convenience
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Key Enablers

• Input
• On-Ramps
• digitization, scanning, etc.
• Applications
• System
• computer, network, archive, editing software
• Output Devices
• Off-Ramps
• image delivery, fulfillment, prints

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Digital Imaging Evolution
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Current Photography Industry

• Photography is an important aspect of life as
  consumers seek to preserve and share their
  memories
• consumers take 70 billion photos annually
  spending over 80 billion dollars on photography
  related expenditures
• exposures are expected to grow to over 100
  billion by 2002
• Over 90 are captured by traditional film
• digital captures will reach 20 billion by 2002

Source The Future Image Report Web Photo
Services
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Image Input Sources

• 40 of computer owners import photo images
• 20.7 scanner
• 19.0 internet
• 16.3 CD
• 9.6 floppy disk
• 7.6 digital camera

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Reason for Importing Digital Images

• of respondents (change since 1996)
• 50.4 print at home (-3.8)
• 47.6 send photo email (207)
• 25.0 produce screensavers (-2.7)
• 22.9 produce greeting cards (-37.1)
• 17.7 share at an online site (nonexistent)
• 6.9 store on CD (230)

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Home Printing

• Among US computer owning households (65)
• 93.8 own a home printer
• 20.7 of those print pictures at home
• 33.5 own a scanner
• 40.3 print pictures at home
• 4.4 own a digital still camera
• 54.3 print pictures at home

Source DIMA Digital Imaging Consumer Survey May
2000
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Digital Capture

• Digital camera owners account for 4.4 of camera
  owners but take over 10 of total captures
• 10 million digital cameras will be sold this year
• Digital camera pricing continues to fall
• Camera resolution continues to climb
• To obtain prints from a digital camera
• 93.2 of DSC users printed at home
• 1.7 brought to a photo- retailer

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Online Photo Service Usage

• Convenience and access are key
• 51 of US households have internet service
• 25 use America Online(tm)
• Online picture services have been growing since
  1996
• 90 of photo enthusiasts have internet access
• 14 of US internet users have tried an online
  photo service
• 2.8 have ordered prints online
• Camera store/one hour lab store customers were
  the most likely to order prints online (6.2)

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Key Learnings

• Convenience drives new behaviors/opportunities
• Consumers are seeking easier ways to share their
  photos
• Internet and CD have experienced the largest
  growth during the previous three years
• Online fulfillment is very low but expected to
  grow significantly as the infrastructure is
  expanded

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Barriers to Growth

• Film users can easily get prints but not digital
  images
• Digital camera users can easily get digital
  images but not prints
• Everybody can easily view a print, not everyone
  can view a digital image

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What Happens Next?

• Enable the process
• On-Ramps
• Film - scanners, digital mini-labs
• DSCs - auto upload, wireless transfer
• Digital images - enable retailers to accept media
• Applications
• Ease of use, security, improved speed,
  reliability, global community, multi-media
• Off Ramps
• Simplicity of printing, enablement of display
  devices, anywhere/anytime

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Wireless Transfer

• Specification
• Upload ability
• Incorporated wireless cellular modem (43.2 kb/s
  today)
• Worldwide reception (avail. on some GSM systems
  today)
• Unlimited storage (avail. thru some storage
  providers today)
• Applications
• Uploading
• Sharing
• Printing
• Applications are built in to the camera
• Hardware
• Internal Buffer (64 mb will hold approx. 140
  images)
• Touch screen (with/without stylus)

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Wireless Transfer

• Capabilities
• Upload ability
• Incorporated wireless cellular modem (43.2 kb/s
  today)
• Upload on todays modem will take approx. 1 min
  and 20 secs per image.
• To upload the whole buffer would take 3 ½ hours.
• Applications
• Uploading (above)
• Sharing (time is irrelevant even on todays
  abilities)
• Printing (time is irrelevant even on todays
  abilities)