Marketing Career Advice to International Students strategies and best practices for a busy year of r

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Marketing Career Advice to International
Studentsstrategies and best practices for a
busy year of recruiting

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• Prepared byPani MaggianiThibault MassonGloria
  RossiGuest star Diego Norris

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• Agenda
• The year going forward
• Job search strategies
• Applying to positions and bidding
• Managing lag time till response
• The cover letter and interview
• Managing offers and rejections
• Giving back
• Next steps
• Questions

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• The year going forward
• Timeline On-Campus Recruiting Calendar 2004-2005

Example
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• The year going forward
• Timeline Off-Campus

• International Recruiting On going
• Other Events
• Eurotrek Nov 25-26, London, 3-day career fair
  organized by the European Clubs of the Major 7
  business schools
• MBA7 Global Career Fair Feb 22-24,- Online,
  3-day event targeting Kellogg and 6 other top
  US MBA programs.
• Industry Trek High Tech, Biotech, etc. Check
  Club Updates.
• Conferences Great opportunity! Regional (Asia,
  Latin America, etc) Industry (Tech)
• Visa
• Internship ? CPT - Curricular Practical Training
  (Not difficult nor too time consuming)
• Full time ? OPT - Optional Practical Training
  (Timing and restrictions)
• ? H1B - Needs to be sponsored by employer.

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• Job search strategies
• A. Define your scope
• Industry (Tech, Marketing, Finance, etc.)
• Function (Brand Management, Business
  Development, Consulting, etc.)
• Location US (Chicago, East Coast, etc.) vs.
  International
• List in order of importance, evaluate trade-offs
  and
• organize your search accordingly.
• B. Resources
• On-line Resources Career Search, WetFeet, Vault,
  Alumni Directory, Intern-net, Hoovers
• Reference Materials Vault and WetFeet Reports,
  Geographic books of company lists, Industry
  directories, Company annual reports and
  literature, Periodicals
• Kellogg 2nd year students, faculty
  administration
• Off-Campus Global companies (JJ)
• On-line Job Postings Kellogg Career Network
  (KNC), Monstertrak, Links, Hotjobs

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• C. Managing networks
• Corporate presentations
• make a real contact (talk, ask questions, get to
  know people)
• dont let discomfort or fear hold you back!
• business card etiquette (CMC website)
• Alumni (esp. off campus, recognized source of
  internships)
• Other schools (CMC, but beware of reality)
• Marketing club and other clubs (EBC, GLMA,
  LAHIMA, AMA, WBA, etc.)

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• Applying to positions and bidding

• Distribute your efforts
• 80 on on-campus, 20 on off campus
• ramp up off campus after on-campus
• Applying to closed round
• Go for all the companies you are interested in
• Beware some companies specify they will only
  consider international students for the open list
  
• If you are interested in a company that says US
  only, use the contact person to see if they may
  interview you
• Never lie or hide your international status if it
  is an issue
• Bidding for the open round
• Research companies you are interested in and
  could hire you
• Do not spread yourself too thin
• Use your personal prioritization to bid big on
  the ones that really matter

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• The cover letter and interview
• Focus on what is important to the company
• Leadership , Analytical skills
• Team player , Knowledge of the company
• On self-confidence
• PRACTICE
• Form small groups. INCLUDE AMERICAN CLASSMATES
• Cultural differences in interviewing styles
• Some brand names and advertisements
• Mock interviews clubs, marketing mentors, 2nd
  years that worked for that company, your
  classmates
• Attend workshops
• Elevator pitch
• Corporate workshops (e.g. Eli-Lilly, on how to
  answer STAR questions)
• Attend the corporate presentations of firms that
  interest you
• Practice approaching someone to ask questions
• Be yourself
• It is just you recruiting under the American
  format

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Managing the lag time till response

• In the interview remember to ask how the process
  continues (timeline)
• You may send a thank you e-mail to your
  interviewer
• Follow up letters / calls
• Are acceptable after the time frame they
  established
• Shows your continued interest and commitment

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• Managing offers and rejections
• Risks of reneging an offer
• If you commit to a CMC offer, you cannot reject
  it (you would be barred from CMC resources)
• Reneging an offer in your home country
• Dont burn bridges if you are planning on coming
  back to your home country after graduation
• MBA community may be small in the industry youre
  targeting
• Importance of maintaining Kelloggs reputation
• Advice Summer vs. long-term considerations
• Right perspective, right priorities job will be
  more important than internship
• Example
• Goal switching from engineering to marketing
  wanted marketing internship in the US
• Found marketing internship in home country, while
  found a banking internship in the US
• Delayed choice until spring finals finally
  found a marketing internship in the US
• Rejections
• No matter how good you are, you will be rejected
  from jobs (even if interviewer was smiling)
• To save time and avoid pain, make sure company
  recruits internationals
• Only 1/3 of all students find jobs on campus
• Negotiating deadlines, salaries, and conditions

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• Next steps
• Attend MKTG club events
• Stay in touch
• Work with your marketing club mentor
• Read MKTG club newsletters
• Send follow-up questions to Balint
  (bgergely2005_at_k...)
• Mock interviews
• In 2nd quarter mock interviews organized by
  MKTG club
• Think ahead and create now your practice group
  (dont forget to include Americans!)
• Practice, read US magazines, go to company
  presentations, etc.
• Giving back
• Become mentors next year
• Fill in your internship experience form
  (Intern-net)

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• Questions?