Communication design for web, print, broadcast, live. IB

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Designing an effective website from flash to cash
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Good Design is Good Business
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Visual for good design good business
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Design in the context of Business

• Product Design

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Design in the context of Business

• Business Design

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Design in the context of Business

• Product Design
• Business Design
• Communication Design

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Visual example- volume of information-unsorted
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Visual example- volume of information-sorted
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Visual re communication interaction
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Design in the context of the web

• Business design
• Product design
• Communication design
• Web design

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Communication Design - cross media

• Communication design for web, print, broadcast,
  live

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IBM b-2b
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Communication Design in the context of the web

• Content Interface design, information design,
  interactivity design

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Elements of communication design-information
design
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Information design example-Content map
illustration-ontracks content map
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Information Design example-architectural
shell-navigation structure -screen shot of page
layout
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Information design and xml- example?
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Elements of Communication Design-Interaction
design
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Apple one click
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Interaction design- add gaming site- example
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Elements of Communication Design Interface
Design
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Flashy interface-example
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Flashy interface-example
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HP
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grocerygateway2
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Communications are designed in the context of
business objectives

• Communication design business objectives

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Business Objectives as categorized by type of site

• Extranet
• Intranet
• Internet

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Business Objectives of Internet Sites

• Brand Extension
• Product Information
• Sales

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Internet Information Design-example

• cnet

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Internet Interface Design-example
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Effective web design and development process
DefineDesignDevelopDeploy
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Define-
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Define
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Define-Project site example
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Define-Project site example
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Define-Concept and planning-faces of people
showing different possible audiences-example
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Define-Requirements document-example-show our
client brief
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Design-
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Design-prototypes
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Design-user testing
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Design-visual design specs
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Design-visual design specs
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Effective web design and development process

• Develop

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Test/builds
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Effective web design and development
process-Deploy
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Deploy- testing-screen shot
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Deploy-launch-
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Successful web presence
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Content-
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Information design
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Performance-
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Compatibility-
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Interface design-
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Interactive design
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Good design is good business