Nicole Kronenberger: Red Bull Global Graduate Program

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Who Is Nicole Kronenberger
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Im 21 years old and living here
while studying marketing here
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but come December of 2011 Ill have my
and Ill be ready to take on my next challenge!
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Why am I the BEST candidate for this position
at SCMT/Red Bull
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Bachelors Degree in Business

• December 2011
• Bachelor of Business Administration in Marketing
• Current GPA 3.42/4.00
• GSU Foundation Scholar
• HOPE Scholarship recipient
• Deans List for multiple semesters

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Education in Marketing Salesand Management

• Marketing major
• Relevant Coursework
• Services Marketing
• Buyer Behavior
• Principles of Retailing
• Professional Selling
• International Marketing
• Management Organizational Behavior

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Experience in Marketing Salesand Management

• Served as a Marketing Ambassador at Urban
  Enterprises for 3 years
• Managed a team of 10 interns for a group
  internship at CouponConnex
• Completed a sales internship finishing at over
  150 of expected quota of discount cards and
  closed fundraising campaigns

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Work Experience inFood/Beverage Industry

• 5 years food service work experience
• Worked closely with Firefly Vodka to become a
  corporate sponsor of a fraternal event
• Collaborated with local bar owners to organize a
  pub crawl for charity
• Experience cocktail waitressing in an upscale
  bar/club environment

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Strong Project Management

• Chosen among 100 fraternity members by president
  of organization to manage annual group internship
• Lead group internship team to reach and exceed
  all sales quotas
• Successfully assisted in organizing a pub crawl
  for charity working with 25 bars/restaurants and
  selling over 1500 event t-shirts

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Strong Planning Skills

• Single-handedly organized a professional
  development retreat weekend for 75 business
  students
• Developed a new financial system and budget for
  UGAs Annual Sales Competition with more than
  50000 in donations
• Created annual budget for Pi Sigma Epsilons
  Gamma chapter

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Strong Communication Collaboration Skills

• Extensive public speaking experience
• Excelled in professional selling and group
  communication classes
• Collaborated with local and national businesses
  to obtain corporate sponsorships for marketing
  fraternity
• Worked closely with various area businesses to
  improve their marketing strategy/earning potential

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MS Excel Powerpoint Skills

• 10 years experience with both programs
• Consistently received high grades in all computer
  applications classes
• Was an IT major for 1.5 years
• Relevant coursework
• MS Applications
• Management Information Systems
• IT Principles Logistics

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As the Management Trainee Event Marketer the
majority of my time would be spent
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Leading the marketing production of Red Bulls
Festival endeavor

• Why I would excel in this category
• Extensive experience planning and marketing
  beverage-industry related events
• Successfully assisted in turning out a 4000
  profit from a 2 night pub crawl in a college town
• Collaborated with Firefly Vodka in sponsoring
  marketing fraternity event
• Assisted local Mexican restaurant in planning
  their grand re-opening sponsored by Patrón

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Contributing to the business plan partnership
model execution

• Why I would excel in this category
• Educational experience in creating 50 page
  business plans for class credit
• Created organized and modified all financial
  plans for marketing organization
• Assisted PSE Gamma chapter in becoming a
  recognized professional organization in the
  Athens GA community and joining the Chamber of
  Commerce

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Acting as a liaison between Red Bull key vendors

• Why I would excel in this category
• Prompt professional and energetic in all of my
  correspondence
• Served as a liaison between Pi Sigma Epsilon and
  various local businesses in order to create
  mutually beneficial partnerships
• Experience as a marketing ambassador means that I
  have been the face of Ford the Atlanta
  Falcons the Simon Mall Group SunTrust The High
  Museum of Art etc.

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Seeking revenue generating cost saving
components

• Why I would excel in this category
• Elected as Vice President of Finance for an
  organization with 100 members
• Analyzed previous budgets to cut out excess costs
  and increase our profitability
• Managed PSEs Gamma chapters largest budget to
  date
• Finished the calendar year with the largest
  percentage of profit the chapter has ever seen

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Creating a one-of-a-kind festival with current
market expectations in mind

• Why I would excel in this category
• Up to date with social media marketing trends
• Extensive event planning experience
• Perfectionist at heart who enjoys doing
  everything to the best of her ability
• Creative and open-minded to new ideas
• Enjoys being unique and completing tasks in new
  unexpected ways

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Creating new marketing/activation outlets
partnership opportunities and content
distribution plans

• Why I would excel in this category
• 3 years of experience in creating and employing
  new effective marketing outlets
• Previously very successful in obtaining
  partnerships and corporate sponsorships for large
  events
• Social media enthusiast who understands the need
  for and value of organic viral and paid content
  distribution

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I am confident in my ability to excel in the
Management Trainee Event Marketer position and I
look forward to the opportunity to join your team!