Creating the Ultimate Candidate Experience: Best Practices from Industry Experts

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Creating the Ultimate Candidate ExperienceBest
Practices from Industry Experts FedEx
Recruitment

• Presented By
• Wil Reynolds - Founder, SEER Interactive
• Andrew Curtis - Director, Client Services, iCIMS
• Jason Martin - Manager, Talent Acquisition, FedEx
  Services

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Today Youll Learn

• How to improve your career sites search engine
  rankings cost-effectively
• How to attract retain top talent through
  Candidate Relationship Marketing strategies
• Tips to delivering a consistent employment brand
  across all touch points
• Key Candidate Experience metrics and reports

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Identifying Opportunities in Job Search
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Searching for Job Types Roles
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Job Seekers Search Engines
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Searching for Job Types Roles
Flight Attendant Job Search
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Searching for Job Types Roles
Flight Attendant Job Search

• How important is page 1? You tell mewho here
  goes to page 2? Page 3? Or 4?
• What is the value of being one of the top listed
  companies when people search for generic job
  terms?
• What is the value of protecting your brand when
  people enter in your company name employment,
  jobs, etc.

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Do People Really Search this Way?
MSN Only Google Yahoo 10x
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Lets Take a Look at Dell
Nowhere to be found! Does this have an impact?
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Best Practices in SearchBranded Terms

• Branded Terms company name jobs should be
  easy, following best practices like
• Including words like Jobs, Careers, Career
  Opportunities, etc in the page. Consider
• Meta Description
• Title
• Content about career opportunities in your
  company
• Make sure the page is easily found by the search
  engines, it should be linked

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Best Practices in SearchGeneric Terms

• Generic terms could be anything from Hong Kong
  Flights to Flight attendant jobs or SEO
  consultants
• Can be more difficult - typical best practices
  are typically not enough, especially if your
  competitors are aggressively targeting such terms
• Use an easily accessible, keyword-rich Career
  Portal for candidates to find and apply to your
  positions

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Poll Question

• Does your organization offer an interactive
  Careers Section off your corporate site where
  candidates can search and apply for jobs?
• Yes
• No
• Not Sure

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iCIMS Talent Platform

• Who is iCIMS?
• Leading provider of web-based Talent Platform for
  corporate HR professionals.
• 500 clients worldwide, including
• Our Software
• Career Portals, Applicant Tracking, On-boarding,
  Employee Management, and more!

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Connecting SEO with your HR Technology

• iCIMS Career Centers fit seamlessly into clients
  recruitment brands deliver on corporate
  messaging
• Career Centers may be unique to different hire
  types and recruiting campaigns
• University Portals
• Flight Attendant Portals
• Business Unit Portals
• Employee Portals
• and more!

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Connecting SEO with your HR Technology

• iCIMS offers tools that allow certain Career
  Centers to be searched indexed

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Best Practices in Career Centers

• Using Screening Tools to Filter Out Unqualified
  Talent

Select Questions
Applicants Auto-Filtered in Talent Platform Based
on Responses
Candidates Respond to Screening Qs
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Best Practices in Career Centers

• How much/how little to include in a job posting?
• Offer Job Agent Options

Sample Job Posting
Creating/Maintaining Job Agents
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Best Practices from FedExRecruitment
The simple reason your brand can attract the
best candidate.
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The 11 Ss of Employment BrandingThe employment
branding circle of trust
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See your CompanyBrand Impact
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See your CompanyBrand Impact
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Suggest that they are InterestedFrom Observe to
Engage
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Search for OpportunityConcept Search
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Send Knowledge, Skills AbilitiesApply for a Job
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ScreeningIt Goes Both Ways
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Sell the OpportunityWhats in it for Me?
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Start their Career New Hire
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Sustain their Employment Satisfied Employees
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Sustain their Employment Satisfied Employees
Help Find Other Great Employees
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Separate from the Company See Ya
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Sentimental that they Left Boomerang Hiring
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Measuring your Campaigns

• Who are your customers and what do they think?
• Can the data help you prepare for the future?

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Creating the Ultimate Candidate ExperienceBest
Practices from Industry Experts FedEx
Recruitment

• Thank You for Joining Us Today!
• Any Questions??

www.icims.com 1-800-889-4422