Viral%20Marketing

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Viral Marketing
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What is it?

• Viral Marketing involves media that is so
  engaging that it gets passed along from person to
  person so that exposure grows exponentially.

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Will It Blend? Blendtec
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David After The Dentist 72M
Chad Vader 11MBlame Society Productions (.net)
David and Dad make200,000 in ad revenues
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Huntsville Rapist Bed Intruder Song

• Original News Cast
• Gregory Brothers Remix starring Antoine Dodson

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Literal Videos Times Top Viral Video 2009 (6)

• Total Eclipse of The Heart--Bonnie Tyler

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Meme

• a cultural unit (an idea or value or pattern of
  behavior) that is passed from one person to
  another by non-genetic means (as by imitation)
  "memes are the cultural counterpart of
  genes"wordnetweb.princeton.edu/perl/webwn
• An idea or concept that attains online
  popularity, is passed from person to person, and
  becomes part of culture (somewhat like an inside
  joke).

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SubservientChicken.com
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Virtual Bartender

• Beer World

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Quiznos Sponge Monkeys
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JoeCartoon.com
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LiveVault Backup Trauma
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QUESTIONS?

• Marketing Sherpa 2006
• http//www.marketingsherpa.com/article.php?ident2
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