Hot Careers in the New Economy

1
Hot Careers in the New Economy

• Presentation to the FEI
• November 7, 2000
• By
• Laura Hill
• VP Human Capital
• MobileSpring, Inc

2
Topics to be covered

• 1999 vs. 2000

• Current industry trends whats HOT

• The Life-cycle of a start-up

• Career Opportunities in the new economy

• Career positioning and skills development for
  the 21st century

• Q A

3
1999

• Plenty of Venture Capital money for e-commerce
• and dot-coms

• Strong IPO market for Internet companies

• Business-to-consumer was starting to be out of
  favor

• Business-to-business was HOT

4
The New Millennium Hangover

• The April Meltdown

• Black September for Dot-coms

• Wall Street looks for profits

• Technology stocks tumble

• The long-expected consolidation begins

5
Whats HOT / GROWTH Areas

• Wireless and Mobile Internet
• Infrastructure
• Enabling Technologies

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Wireless

• Over 1 billion venture dollars invested in
  wireless
• services companies this year (source
  VentureOne)

• Categories

• Location-based commerce
• Mobile commerce (m-commerce)
• Communication (messaging)

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Life-cycle of a start-up company
1ST 2ND ROUND
SEED STAGE
MEZZANINE

• Friends Family
• Angel Investors
• Incubators

• Venture Capital
• Investment Banking firms
• Strategic / Corporate Investors

• Venture Capital
• Strategic / Corporate Investors

IPO / ACQUISITION
IDEA GENERATION
Up to 5M
5M - 10M per Investor
5M to 50M
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The Key Players

• Incubators

• Venture Capital Firms

• Strategic / Corporate Investors

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Incubators

• Early ones tied to Universities economic
• development groups

• Provide services for equity and/or cash

EXAMPLES idealab! Garage.com Iron Street
Labs LaunchCenter39 Rare Medium Village
Ventures MobileSpring

• Legal
• Financial/accounting
• Marketing
• Technology
• Web design
• Human resources/recruiting
• Office space

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Venture Capital Firms

• Investment minimum typically 5M

• Structured as private limited partnerships

• Introduction to Wall Street for mezzanine and
  IPO funding

EXAMPLES Hummer Winblad, Kleiner Perkins
Caulfield Byers Draper Fisher
Jurvetson, Oak Investments, General
Atlantic Partners
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Strategic / Corporate Investors

• Intel
• Cisco
• Primedia
• Sony
• Microsoft

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Career Opportunities in the New Economy

• What are the jobs?
• What are the jobs like?
• How to find these jobs.
• How to position prepare yourself.
• How to evaluate a start-up.
• CFOs in the news.
• Pros and Cons of a career in the New Economy.

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What are the jobs?

• CFO / VP Finance
• Controller
• Corporate Development / Mergers Acquisitions

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What are the jobs like?

• Intense, Stimulating and Challenging
• Broad and Vertical
• Chaos / No Script / Uncertainty
• Unisex restrooms, pony-tails, tattoos, dogs, and
  massages on Fridays

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How do you find them?

• Search firms

• Internet

• Consulting and Part-time gigs

• Networking at venture groups,
• trade associations, etc.

• Read the trades Red Herring, Industry
• Standard, Fast Company, Venture Wire

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How to position prepare yourself

• IPO / SEC / Investor Relations

• Industry hooks

• Strategy, marketing, e-commerce, technology

• Learn to interview in sound bites

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How to evaluate a start-up

• Investigate / evaluate as you would an
• investment

• Business model

• Competitive position

• Quality of management team

• Quality and commitment of investors

18
CFOs in the News
Craig Monaghan AutoNation, Inc
Heidi Miller Priceline.com
George Shaheen Webvan.com
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Pros and Cons
Stability
Your family
The Odds
Preparedness for the future and anything
else
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The road to success is always under construction