AN INTRODUCTION TO THE GSMA

1
AN INTRODUCTION TO THE GSMA
2
Contents

• About us
• Focus of Activity
• Mobile Broadband
• Mobile Lifestyle
• Mobile Planet
• Industry Technical Solutions

3
ABOUT US
4
What is the GSMA?

• Founded in 1987 by 15 operators committed to the
  joint development of a cross border digital
  system for mobile communications
• In 22 years GSMA membership has grown to 750 of
  the worlds mobile operators and 200 companies in
  the broader mobile ecosystem, from 219 countries
• Innovating, incubating and creating new
  opportunities for its membership, to drive the
  growth of the global mobile communications
  industry

REPRESENTING MORE THAN 3.5 BILLION MOBILE
CONNECTIONS
5
GSMA Board

• Formed in 2003, the Board provides the
  Associations membership with a strong voice,
  clear direction, and fast decision-making
• The Board is 26 strong and comprises
• 25 senior operator representatives
• (including the Chairman)
• CEO and GSMA Member of the Board

6
GSMA Committees
GSMA Officers Rob Conway Chief Executive
Officer, Member of the Board Jeremy Sewell
Chief Financial Officer Bill Gajda Chief
Commercial Officer Tom Phillips Chief
Government and Regulatory Affairs Officer Alex
Sinclair Chief Technical Officer Michael
OHara Chief Marketing Officer John Hoffman
CEO, GSMC TBC General Counsel
7
GSMA FOCUS OF ACTIVITY
8
GSMA Focus of Activity
Mobile Lifestyle
Mobile Broadband
Mobile Planet
9
Mobile Lifestyle

• Creation of innovative services that are
  delivered on this infrastructure and unite the
  attributes of the web communications worlds.
• Programmes Initiatives
• Mobile Media Metrics
• Rich Communications Suite
• Mobile Money
• Pay-Buy-Mobile
• MMT
• Mobile Innovation

10
Pay-Buy-Mobile

• Enables users to pass a phone close to a
  point-of-sale reader use NFC technology
  single-wire protocol to buy goods
• Mobile phone-based contactless payments will
  facilitate over 36 billion of worldwide consumer
  spending by 2011
• 8 live trials in deployment, with additional 6 in
  planning for 2009
• (Strategy Analytics Sept 2006)

LIKE A CREDIT CARD IN YOUR HANDSET
11
Mobile Planet

• Leverages mobile to help enrich the lives of
  individuals across the developing world, bringing
  services to these markets in a socially
  responsible manner.
• Programmes Initiatives
• Development Fund
• Mobile Money for the Unbanked
• Green Power for Mobile
• Universal Charging Solution

12
Development Fund

• Facilitating the delivery of mobile offerings
  that address the specific requirements of people
  who live on less than 2 per day

Community phones - managed by local
entrepreneurs who partners with a mobile operator
to deliver shared phone service to their community
Community Internet uses enhanced GSM networks
to provide Internet access to computer in fixed
booths that are shared by the community and run
by local entrepreneurs

• GSM voice and data services rolled out to
  refugees in Uganda and the UN Millenium Village
  in Rwanda

CONNECTING THE UNCONNECTED
13
Mobile Money for the Unbanked (MMU)

• Programme will harness the ubiquity of mobile to
  provide financial services to people who were
  previously unbanked
• 1 billion people in emerging markets do not have
  a bank account but do have a mobile phone
• Focus is on 20 projects in Africa, Asia and Latin
  America
• Target to reach 20 million previously unbanked
  people by 2012
• Supported by the Bill and Melanie Gates
  Foundation

CONNECTING THE DEVELOPING WORLD TO FINANCIAL
SERVICES
14
Mobile Broadband

• Development of ubiquitous Mobile Broadband
  infrastructure the proliferation of devices
  that will connect the world to the Internet.
• Programmes Initiatives
• Mobile Broadband Global Promotion Campaign
• Mobile Broadband Service Mark
• Digital Dividend
• Embedded Mobile

15
Mobile Broadband Global Promotion Campaign

• Actively promoting the global strengths and
  success of Mobile Broadband, delivered by the GSM
  family of technologies (HSPA, HSPA, LTE)
• Mobile Broadband is currently delivered by over
  230 HSPA networks in 118 countries and integrated
  into more than 1,100 devices from 127 suppliers.
  Over 100 million subscribers using HSPA
• Educating the industry including operators, key
  commentators and influencers

WWW.GSMWORLD.COM/HSPA
16
Mobile Broadband Service Mark

• Developed a global identifier, to help consumers
  easily identify ready to run Mobile Broadband
  devices

17
Embedded Mobile

• Developing the market for mobile connectivity in
  M2M other consumer devices
• Initially focused on promoting bringing the
  benefits of continuous mobile connectivity to the
  consumer electronics, clean energy, healthcare,
  transport utilities sectors

18
Embedded Mobile Programme
Drive new devices and services
GOAL
1

• Expand the Embedded Mobile Market
• 50 billion devices by 2025

Bridge mobile- and non-mobile domains

• Evangelize new market opportunities
• GSMA-led drive to deliver economies of scale
  through collaboration with product vendors
  (mobile and non-mobile)

STRATEGY
2
Key Enablers

• Market research (e.g. TAM, priority verticals)
• Mobile- and non-mobile supplier collaboration
• Business model changes (e.g. channels, processes)

ENABLERS
3

• Reduce certification costs
• Promote Embedded Mobile portal
• Conference industry events
• Guidelines for standard modules
• Provisioning business practice changes
• Outreach to non-mobile segment
• Propositions for lead segments

Work streams to address MNO and vendor priorities
EXECUTION PLAN
4
WORK STREAM APPROACH
4. LAUNCH IMPLEMENTATION
3. C-LEVEL CALL TO ACTION
2. REDESIGN APPROACH
1. BASELINE ISSUES POTENTIAL GAINS
5
50 billion connected devices by 2025
19
MBB connections to reach over 70 million by end
2008
Devices everywhere
Global HSPA connections
Source Wireless Intelligence, September 2008
20
Growing M2M market beyond handsets and USB modems
Devices everywhere

• Market is growing at 30 CAGR and projected to
  reach 186m devices in 2012
• Applications are mainly focused in the B2B
  segment
• Vehicle telematics and fleet management
• Telemetry for remote monitoring, security, POS
  terminals and vending
• mHealth devices and services
• How can the GSMA expand the market opportunity?

21
There remain many untapped devices segments
Devices everywhere
Addressable segments for wireless-enabled devices
Wireless health
90 of our device categories to be
network-enabled and wireless capable by
FY2010 Howard Stringer Chairman CEO Sony
Smart metering and clean technology
Transport
NOTE Machine segments above are annual shipment
volumes SOURCE ABI, Berg Insight, Continua
Health Alliance, IDC, Korea Investment
Securities
22
The GSMA is looking at a much larger market
Devices everywhere
The addressable market from M2M to Devices
Everywhere
DevicesEverywhere
M2M
NOTE Segment proportions are illustrative and do
not indicate a measure of relative market
opportunity
23
What can the GSMA deliver to mHealth
Deliver connectivity for the development of
Connected Health markets and practice
globally Looking to work with Vendors, Service
providers and other ecosystem partners to boost
mobile innovation, reduce cost and to improve
time to market
24
THANK YOU!
tbrand_at_gsm.org