Turbocharge Your Marketing

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Turbocharge Your Marketing
with the Next Generation of Online Publishing
Tools
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Youve Seen Them
Orange or blue chiclets
Rectangular Add buttons
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Acronyms Galore

• RSS stands for Really Simple Syndication or
  Rich Site Summary
• XML stands for Extensible Markup Language

but these definitions are not important
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What is RSS?

• For website publishers, RSS is a method of
  distributing content over the Web and a powerful
  marketing tool
• For website searchers, RSS offers convenience and
  speed, and relief from cluttered email inboxes

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RSS for Website Searchers

• Conduct market research via keyword searches
• Find out what is being said about your company or
  your clients
• Cut down on inbound email clutter
• Save time organize large volumes of content

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Look for the orange chiclets
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Raw RSS feeds are ugly meant to be read through
newsreaders or RSS-aware software
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RSS readers are convenient, letting you read many
websites from one place at one time
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all it takes is one click to jump to see this
sites updated content
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or jump to read this sites content
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5 Recommended RSS Readers

• Bloglines (www.bloglines.com)
• Feedster (www.feedster.com)
• Newsgator (www.newsgator.com)
• My Yahoo! (http//my.yahoo.com)
• NetNewsWire for MAC (http//ranchero.com/netnewsw
  ire)

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RSS for Content Publishers

• Distribute your messages more widely beyond the
  confines of a web page
• Outstanding marketing opportunity to expand reach
• Give customers choice
• Be on board when RSS becomes the standard for
  accessing content

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How are Website publishers using RSS today?
not just for blogs anymore
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New York Times offers RSS feeds for movie
reviews, book reviews, obituaries, dining you
name it
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U.S. Small Business Administration Office of
Advocacy offers RSS feed for press releases
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Microsofts RSS feeds cover corporate news
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Fords RSS feeds offer information about
product lines
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FreshPatents.com offers RSS feeds of U.S. Patent
applications
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Mercks RSS feeds are for financial results, RD
and product news, and corporate information
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Apples wildly popular iTunes site offers RSS
feeds of top songs
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IBM and small businesses enclose audio files in
their RSS feeds for download as podcasts
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Monster.com lets you create RSS feeds of your
job searches
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Cleveland.com offers RSS feeds for the Plain
Dealer and for weblogs
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Small businesses are using RSS for public
relations and marketing
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7 Ways to Use RSS

• Press releases
• Newsletters and articles
• Product updates
• Search strings
• Headlines or content on 3rd party sites
• Site bookmark
• Better SEO

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Why Get on RSS Bandwagon?

• Microsoft incorporating RSS capability into
  latest operating system and desktop applications
• Soon to be the standard
• Search engines indexing RSS feeds
• Better search-ability

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What Should You Do?

• Start reading RSS feeds and using feedreaders
• Learn how to leverage RSS feeds for market
  intelligence and for marketing
• For more, join us on October 11, 2005
• Visit
• www.rssnofear.com