Angelika Bergmann

1
Women in Business 18-20 June 2004
Angelika Bergmann President, Encoda Systems,
EMEA Director on the Board of the American
Chamber of Commerce in Germany
2
Talking Points
1) Encoda Systems Whats That? 2) Transatlantic
Business Relations the Role of AmCham 3)
International Business - Where Do Female Leaders
Fit In? 4) The Glass Ceiling Myth or
Reality? 5) What YOU can do to move forward! 6)
Q A
3
Talking Points
1) Encoda Systems Whats That? 2)
Transatlantic Business Relations the Role of
AmCham 3) International Business - Where Do
Female Leaders Fit In? 4) The Glass Ceiling
Myth or Reality? 5) What YOU can do to move
ahead 6) Q A
4
Who Are We?
Encoda Systems is the leading global Software
Company in the Broadcast Sector. We develop
sophisticated and highly specialized Business
Systems for TV and Radio Stations, cable and
satellite operators, media agencies etc. For
example, our advertising software processes 16
bn revenues at clients sites worldwide.
5
Who Are WE?

• Privately held, merged from 3 companies in 1999

• Enterprise
• Columbine
• Drake Automation

En
co
da

• Global organization (US parentage) with over
  2000 international clients in 28 countries
• - HQ, EMEA London - HQ, US Denver - HQ,
  A/Pac Sydney

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Encoda Provides Solutions to Global Media
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Encoda Systems
What do we do?
We Sell Know-How!

• so that our clients can
• make more money
• save more money
• build the TV / Radio brand
• drive share price, etc.

8
Some of Encodas Key European Clients
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Some of Encodas Key International Clients
10
Talking Points
1) Encoda Systems Whats That? 2) Transatlantic
Business Relations the Role of AmCham 3)
International Business - Where Do Female Leaders
Fit In? 4) The Glass Ceiling Myth or
Reality? 5) What YOU can do to move forward! 6)
Q A
11
The Importance of Transatlantic Relations
Transatlantic relations
Globalization and market consolidation are
having a fundamental impact on traditional
business approaches and corporate structures.
Micro-economic factors such as the investment
location can become a critical force to achieve
sustainable competitive advantage, driving
economic performance and, ultimately, economic
survival.
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Transatlantic Relations
The US and Germany

• Germany is the most important trading partner for
  the US in Europe
• Germany receives the largest amount of American
  investment in Europe
• Over 2000 US companies are located in Germany
• However, bilateral relations have to be seen in
  the European context

There is not too much America in our
partnership, but too little Europe.German
Chancelor Gerhard Schroeder, speaking at AmChams
100th Anniversary Celebrations
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American Chamber of Commerce in Germany

• AmCham in Germany
• Represents business interests of 3000 US /
  German companies
• Represents 85 of the entire investment of US
  businesses in Germany, accounting for 800,000
  direct jobs and over 100 billion in investment
• AmCham Germany is the oldest and largest Chamber
  of Commerce in Europe celebrated its 100th
  anniversary in 2003
• Hosts many local events (dinners, luncheons, etc)
  with high-profilespeakers (CEOs)
• Sponsors seminars, workshops and conferences
• Provides networking opportunitiesat each level
  (e.g. Business After Hours for young
  executives)

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American Chamber of Commerce in Germany

• AmChams Mission - to strengthen and expand the
  US/German trade relationship, supporting
  unrestricted trade and investment as well as a
  healthy, open and productive business climate
• to actively address the individual needs of its
  members, providing tailored services
  (lobbying, providing information, assisting in
  investment decisions)
• to stay in constant contact with business
  leaders and political decision-makers in
  Berlin, Brussels and Washington DC,
  pro-actively shaping policies on both sides of
  the Atlantic

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The Future?
We need to continue to break down trade barriers
and enhance cultural understanding, for further
investment of large, medium-sized and smaller
companies in Europe and Germany, as well as in
the US.
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What can YOU do?

• Get involved !!

• Get involved !!

? For the greater cause, and your own
personal benefit
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Talking Points
1) Encoda Systems Whats That? 2) Transatlantic
Business Relations the Role of AmCham 3)
International Business - Where Do Female Leaders
Fit In? 4) The Glass Ceiling Myth or
Reality? 5) What YOU can do to move forward! 6)
Q A
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The Opportunity for Women
How can women take advantage of these changing
conditions, to redefine traditional management
practices and help maximize the value and
potential of their company?

• By
• Relying on their strengths. Skills typically
  associated with women (creativity,
  multi-tasking,flexibility, co-operation etc.)
• are in demand more than ever before !

19
The War For Talent
A fundamental part of every companys success
strategy is to be able to attract and retain the
best people, to put in place the next generation
of leaders.
More companies are (finally) accepting - and
acting on - the realization that women are an
equal part of the talent pool. As a result,
many initiatives are emerging to promote women
into leadership roles, creating a women-friendly
environment, mentoring-programs, innovative
career paths, etc.
20
The Statistics Today
Although women account for almost half of the
executive, administrative and managerial
occupations, they account for less than 3-5 of
top executive positions. (Surveys of 1500
companies conducted by Korn/Ferry International
and Catalyst over the last decades.)
21
Statistics Global
of Women in Executive Management Positions
Source www.womenof.com
22
Statistics Global
of Women Board Directors of Fortune 500
companies
Source 2001 Catalyst Census www.globewomen.com
23
Encouraging Statistics - Germany

• One third of all businesses in Germany,incl.
  the smallest units, were founded by women.
  Trend - increasing (Ich-AG)

• Every fourth business in Germany is headed
  by a woman.

• The number of women entrepreneurs rose by
  30 percent during the 1990's.

• (http//www.germany-info.org)

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Practise What You Preach?

• Our Statistics in EMEA
• 1) Senior Management 57
• President, EMEA
• VP Product Development
• VP Client Relations
• VP Technical Services
• Director HR
• Director PR / Marketing
• 2) Middle Management 50 Women
• 3) Software Development 0 Women
• 4) Other 39 Women
• Skills matter more than Gender!

Europe, Middle East, Africa

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Talking Points
1) Encoda Systems Whats That? 2) Transatlantic
Business Relations the Role of AmCham 3)
International Business - Where Do Female Leaders
Fit In? 4) The Glass Ceiling Myth or
Reality? 5) What YOU can do to move forward! 6)
Q A
26
The Glass Ceiling Myth or Reality?
In business, women have to be three times
as good as men, in order to succeed
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Luckily, that is not so difficult
?
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Barriers to Breaking the Glass Ceiling
The Glass Ceiling - Myth or Reality?
Barriers continue to include

• Long hours culture
• Education gap (especially in technical and
  financial areas)
• Lack of mentor / sponsor
• Stereotypes / preconceptions
• Family responsibilities

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Barriers to Breaking the Glass Ceiling
The Glass Ceiling - Myth or Reality?
But the good news is

• The old dogs (that couldnt be taught new
  tricks) are retiring!
• Better education Women are getting more
  confident, pursuing graduate degrees and
  venturing into the areas of technology and
  numbers
• Better communication Women have learned / are
  learning to communicate persuasively
• Female role models (CEOs Carly Fiorina, Anita
  Roddick, Meg Whitman, Martha Stewart, Christine
  Licci) are paving the way for an overall
  different male perception)
• More confidence Women have started to rely on
  their corporate strengths, smartly handling the
  politics of an organization
• Domestic responsibilities tend to be more equally
  divided
• Discrimination Laws have been tightened in most
  Western cultures

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Barriers to Breaking the Glass Ceiling
The Glass Ceiling - Myth or Reality?
Therefore, the notion of a Glass Ceiling

• has become less important, though it still
  exists,
• is very distracting and thus harmful to your
  performance,
• can easily serve as an excuse,
• dilutes your perception of real strengths and
  weaknesses
• ? Be aware of what is going on, but dont be
  obsessed or afraid. Instead, be creative.

? Skills Matter More than Gender!
31
Talking Points
1) Encoda Systems Whats That? 2) Transatlantic
Business Relations the Role of AmCham 3)
International Business - Where Do Female Leaders
Fit In? 4) The Glass Ceiling Myth or
Reality? 5) What YOU can do to move forward! 6)
Q A
32
What can YOU do?
Get involved!!
33
My Top 10 (Personal) Recommendations No. 1
1) Find something you are passionate about and
clearly define your goals and priorities!

• Plan and execute your career plan meticulously,
  as if it was a corporate project.
• Define interim milestones, so you can track
  progress
• - Create Goals that are SMART
  Specific Measurable Achievable
• Realistic Time-bound
• Ask your family, friends and colleagues to
  actively support you.

34
My Top 10 (Personal) Recommendations No. 2
2) Network with men and women!

• at work create / attend regular meetings after
  hours, invite speakers
• On web create community for your
  sector/interests
• At home network with other women in similar
  situations, for mutual support and practical help

? Learn to Talk the Talk from those
who have made it!
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Networking Ideas

• Graduate Alumnae International Network
  (www.hergain.com)
• Institute for Cultural Diplomacy
  (http//www.culturaldiplomacy.org)
• American Chamber of Commerce (http//www.amcham.de
  )
• American Business Womans Association
  (http//www.abwahq.org
• Womans Business Network (http//www.wbn.org.uk)
• Women Action (http//www.womenaction.org)
• The Global Telecom Womans Network
  (http//www.gtwn.org)
• Global Women's Business Network
  (http//www.globewomen.com)

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Useful Links

• http//www.breaktheglassceiling.com/
• http//www.theglassceiling.com
• http//www.catalystwomen.org
• http//www.germany-usa.com/useful_links.shtml
• http//www.zonta.org
• http//management.about.com
• http//www.bluesuitmom.com
• http//www.digital-women.com
• http//www.questia.com
• http//www.careerjournal.com

37
Suggestions for Further Reading

• Seven Secrets of Successful Women, Donna Brooks
  and Lynne Brooks
• Breaking Through The Glass Ceiling, Women in
  Management, Linda Wirth
• Dos and Toboos Around the World for Women in
  Business. Roger Axtel, John Wiley Sons, New
  York
• Women and the Leadership Q Revealing the Four
  Paths to Influence and Power Shoya Zichy
• Advancing Women in Business - The Catalyst Guide
  Best Practices from the Corporate Leaders
• Few Good Women, A Breaking The Barriers To Top
  Management Jane White Elizabeth Dole
• Creating Women's Networks A How-To Guide for
  Women and Companies Catalyst
• Dancing on the Glass Ceiling Candy Deemer
  Nancy Frederiks
• Smashing the Glass Ceiling Pat Heim Susan K.
  Golant
• A Woman's Guide to Successful Negotiation Lee E.
  Miller Jessica Miller

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My Top 10 (Personal) Recommendations No. 3
3) Find a Mentor / Coach You Trust and Respect!

• For Direct Influence
• For (Indirect) Advice and Guidance - on
  corporate politics- your performance and
  perception - your socialization- industry
  Know-How
• As a sounding board for your ideas

? Model yourself after him / her
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My Top 10 (Personal) Recommendations No. 4
4) Believe in yourself! - trust your (and
your mentors) instincts,- challenge yourself
constantly, take manageable risks- forget
modesty! - Instead, create visibility for
yourself, and talk about your achievements!

• The 4 Ps (Brooks / Brooks, Seven Secrets)
• Performance ALWAYS make it as good as possible
• Practice thats HOW you make it as good as
  possible
• Perseverance keep trying, despite setbacks and
  disappointment
• Patience you cant always control the outcome,
  know your timing

40
My Top 10 (Personal) Recommendations No. 5
5) BUT be able to take constructive criticism
and work on your weaknesses!

• Run your own personal Strengths / Weaknesses
  analysis with family, friends and colleagues,
• DONT take the results personally!
• Interview for new jobs regularly, to test your
  market value. Ask for feedback.

5
9
7
8
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My Top 10 (Personal) Recommendations No. 6
6) Never -
stop learning!
ever
EVER!

• Work towards your next degree (e.g. MBA, BS,
  CPA, etc)
• Go to MBA Summer Schools
• Improve your foreign language skills
• Improve your public speaking skills
• Apply for (internal) internships abroad
• Grab the Financial Times, instead of Vogue
• Learn one new thing each day. Learning will
  become a habit, a way of life.
• Challenge yourself constantly!

42
My Top 10 (Personal) Recommendations No. 7
7) Balance Work and Family / Social Life

• The globalization has forced organizations to
  make greater efficiencies, resulting in longer
  working hours.
• Not just a female issue, has wider
  (socio-political) implications.
• Organizations will have to make adjustments, to
  attract and retain top talent
• Balance is a very personal matter find out
  what makes you happy.

? Only happy executives are productive
executives!
43
My Top 10 (Personal) Recommendations No. 8
8) Dont blame / become obsessed with the Old
Boys Network
? Skills Matter More than Gender!
44
My Top 10 (Personal) Recommendations No. 9
9) Women stick together! Retaliate quietly
with your own Girls Network
Dont just complain get actively involved and
help narrow the gap between corporate rhetoric
(We Empower Women) and reality!
45
My Top 10 (Personal) Recommendations No. 10

• Encourage other women

share your experience
and never lose your sense of humor! ?
46
l
Now - Time for Interaction!
s
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A Test of YOUR Strength!

• Turn around and face your neighbor, please
• Bend right arm at 90 and grab your opponents
  right hand
• Your task is to score as many individual wins as
  possible
• DO NOT SPEAK!!
• Playing time 15 seconds

• How many wins did you score?

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What is the Lesson?
?
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The conclusion?
Ladies, co-operate!
1 1 ?
MORE!

• more brain power
• more security through checks and balances
• more corporate leverage
• more fun!

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Thank You! Any Questions?