TEEN DRIVING FACTS

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TEEN DRIVING FACTS

• Traffic crashes are the leading cause of teen
  fatalities in the United States, accounting for
  44 of teen deaths.
• Approximately 7,000 teens die each year in
  vehicle crashes
• Inexperience is the main factor in the majority
  of teen vehicle crashes

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PROGRAM OVERVIEW

• Created in 2003
• Partnership with the Governors Highway Safety
  Association (GHSA)
• Developed by a team of safety experts

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PROGRAM OVERVIEW (Continued)

• DSFL helps newly licensed drivers improve skills
  in four key areas 1) hazard recognition, 2)
  vehicle handling, 3) speed management, and 4)
  space management
• Primarily web-based with on-line learning
  modules, quiz and interactive games
• Free educational materials
• Documentary for public television
• Summer driving camp and ride drives held across
  the country
• Exhibits at various conferences

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FOUR AREAS

• Experts have identified four skill areas teens
  lack and as a result are factors in 60 of teen
  vehicle crashes as
• - Hazard Recognition
• - Speed Management
• - Space Management
• - Vehicle Handling
• Driving Skills for Life primarily focuses on
  these four areas

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WEB BASED PROGRAM
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ABOUT THE WEBSITE

• Reaches teens across the country
• Learning modules
• Safe driving video games
• Tips for teens and parents
• Eco Driving
• Parent section
• Educator section
• Contests
• Available in Spanish

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EDUCATIONAL KIT

• Sent to every public, private and parochial high
  school in the United States
• 30 Minute training DVD
• Lesson plan
• Letter to the educator
• Letter to parents
• Brochures

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RIDE DRIVES

• Conduct three to four a year
• Two days Four sessions of 75 students
• Each session four hours
• Hands-on accident avoidance exercises
• Taught by team of professional driving
  instructors

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ANNUAL SUMMER CAMP

• 2006 First camp at Michigan Proving Ground,
  Romeo, MI.
• Over 600 teens and parents attended
• Motivational speakers such as Lem Barney

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CONFERENCES AND EVENTS

• Lifesavers National Conference
• GHSA National Conference
• Student Leadership Services Conference
• MADD National Conference
• FFA National Conference
• NAACP Career Day
• Arab International Festival
• National Council of La Raza
• Organization of Chinese Americans National
  Conference
• African World Festival
• Youth in Engineering and Science Conference

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HIGH SCHOOL ASSEMBLIES

• Show Driving Skills for Life video segments
• Prizes throughout assembly
• Host safe driving game show
• Grand prize, such as an iPod or Sony PSP

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2007 ACTION PLAN
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STATE STRATEGIES

• Target specific states where either
• - Ford Motor Company Fund has
  existing
• relationship
• - State has contacted Ford Fund
  requesting
• DSFL activities
• - Areas with problematic teen
  vehicle crash
• trends

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SACRAMENTO, CA RIDE DRIVE/EDUCATIONAL PROGRAM

• January 31 February 1, 2006
• Seven high schools (300 students) from the
  Elk Grove School district
• Follow-up educational program
• The Simulator Driving simulation transporter

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METRO CITY GROUPTHE SIMULATOR
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METRO CITY GROUPTHE SIMULATOR

• Teen driver simulator transporter
• Southern, CA high schools
• Greater LA Auto Show, Los Angeles Convention
  Center, Dec 1-10, 06
• California Highway Safety Seminar, UC Irvine
  Feb 14, 07
• 5 NHRA National Events - Las Vegas April 12 15,
  Seattle July 20-22, Sonoma July 27-29, Las Vegas
  Oct 18-21 Pomona Nov 1-4
• 2007 Los Angeles Angels Fan Fair, Anaheim
  California, Feb 10-11, 07
• 2007 NASCAR California 500, California Speedway,
  Feb. 23-25
• 2007 Youth Expo, OC Fair Exhibit Center, April
  27-29, 07
• 2007 Del Mar Fair, Del Mar California, June
  8-July 3, 07
• 2007 Huntington Beach Fourth of July Festival,
  July 4, 07
• 2007 California Trucking Association, Trucking
  for Kids, Sept. 23, 07
• SEMA Show, Las Vegas Convention Center, Nov 7-
  Nov 10, 07

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TAZEWELL COUNTY, ILRIDE DRIVE/EDUCATION PROGRAM

• 15 teen vehicle crash fatalities in the past 1.5
  years
• Program Launch
• - March 13, 2007
• - Tazewell County High School Teen
• Conference/Teens Unlimited
• - Celebrity spokesperson
• Ride Drive May 4th 5th
• Essay contest/School Public Awareness Campaign

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NASHVILLE, TNRIDE DRIVE/EDUCATION PROGRAM

• Ride Drive April 19th 20th, 2007
• Follow up educational program (TBD)

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POTENTIAL ADDITONAL STATE GRANTS

• Connecticut
• Delaware
• Michigan
• New York
• North Carolina
• Rhode Island
• Wisconsin

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PITTSBURGH PARTNERSHIPTAKING THE LEAD

• Partnership
• - KDKA (a Pittsburgh CBS Affiliate)
• - Ford Motor Company Fund
• - Westfield Insurance
• Television PSAs, including a 2007 Super Bowl PSA
• High School High-Q
• 2007 Summer Camp
• DSFL Educational Component

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KDKA PARTNERSHIP LOGO
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SAFE SMART WOMEN (S2W) PARTNERSHIP

• Car care and maintenance targeted towards teenage
  females
• Four car care/maintenance videos
• - Available in English and Spanish
• Car Care Module Teaches others how to conduct a
  car care clinic
• Sponsor six Car Care Clinics

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PARENTS FOR STUDENT SAFETY EMPLOYMENT STANDARDS
(PASSES)

• Reaches 50 schools, 35 school districts, 6,000
  students
• Teaches students important workplace safety
  information
• Students win prizes and gain extra credit for
  completion of Driving Skills for Life learning
  module and a passing score on the safe driving
  quiz

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DETROIT FREE PRESSHIGH SCHOOL JOURNALISM PROGRAM

• Students write on topic of safe driving
• Top student essay from each school receives prize
• Top three student essays overall receive
  additional prize
• Participating high schools receive a reward

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2007 SUMMER CAMP

• Pittsburgh, PA
• Part of KDKA partnership program, Taking the Lead
• Over 600 parents and teens
• Three full days of hands on experience for
  participants
• Additional sponsors

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HOW TO GET INVOLVED

• Encourage teens and parents to visit web site
• List www.drivingskillsforlife.com and the DSFL
  hotline, 1-888-987-8765, in your
  communication materials
• Identify and forward materials to schools or
  community organizations
• Identify and share information with local
  governmental agencies, police/fire departments
• Work with Ford Fund to create a unique DSFL
  program