The passion, commitment and active involvement of the companys original founders infuse every aspect

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Prudential California Realtys total experience
is unmatched. And as part of that team, Gary
Harmons commitment to you is to enhance that
signature experience and its successful results.
The passion, commitment and active involvement of
the companys original founders infuse every
aspect of the signature Prudential experience and
our service to you.
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Prudential California Realty is the largest
residential real estate firm in Southern
California. Prudential California Realty, San
Diego, has been the 1 real estate company in
San Diego for 10 straight years.
The passion, commitment and active involvement of
the companys original founders infuse every
aspect of the signature Prudential experience and
our service to you.
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• Gary Harmon
• 760-745-1220
• GaryHarmon_at_prusd.com
• HomeInfoSanDiego.com
• A full-time real estate professionalfor over 20
  years committed to exceptional customer
  service.Has received comprehensive training
  conducted by our founders and senior management.
• Has had ongoing mentoring by the finest office
  management team in San Diego.
• When seeking representation for your home,
• this is the level of expertise you deserve.

In addition to the skilled services of Gary
Harmon, your personal Prudential agent, you gain
the expertise of the entire organization.
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• 24 billion in sales volume
• Nearly 30,000 transactions in 2005
• One of the top five brokerages in
• the nation
• The largest company in the Prudential
• Real Estate Network
• 5,000 sales associates in nearly 100
• offices collaborate to locate the best
• buyers and properties
• First in San Diego North County real estate
• sales for over 10 straight years.

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Backed by the strength and reputation of one of
the nations largest and best-known financial
services companies, Prudential is the trusted
real estate name for millions of buyers and
sellers across the nation.
Gary Harmon, your Prudential agent will use the
companys vast connections to find your buyers no
matter where they are. In fact, your buyers could
already be Prudential clients.
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Nationwide Statistics 58,000 real estate sales
professionals 1,800 offices 185 billion in
sales volume 616,000 transaction sides
Gary Harmon will use the companys vast
connections to find your buyers no matter where
they are. In fact, your buyers could already be
Prudential clients.
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96 of consumers worldwide recognize the
Prudential name Prudential spends over 90
million a year on high-profile advertising
designed to keep its name top-of-mind The
Prudentials powerful image helps bring buyers to
your door
People want to do business with companies they
trust. The Prudential name on your home enhances
its image for North County home buyers.
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Prudential California Realty is a part of
HomeServices of America, a Berkshire Hathaway
affiliate. This provides you with the
exceptional assurance of choosing a company
thats backed by the power, authority and assets
of a global leader.
Berkshire Hathaway Warren E. Buffett Chairman
of the Board, Chief Executive Officer 109
billion market capitalization 69 billion in
cash and invested assets
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Prudential California Realty is a part of
HomeServices of America, a Berkshire Hathaway
affiliate. This provides you with the
exceptional assurance of choosing a company
thats backed by the power, authority and assets
of a global leader.
HomeServices of America 367 offices 19,372
agents 199,652 closed brokerage transactions
63.7 billion in volume
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Nearly one third of all residential real estate
transactions involve corporate relocations. Gary
Harmon has been part of this Prudential
relocation team for 16 years. Gary will expose
your property to this huge pipeline of relocating
buyers through The Prudential Real Estate agent
network, which generates over 100,000 referrals a
year The Prudential Real Estate Referral and
Relocation Services, which contracts with over
900 major organizations across North America
Major corporations nationwide look to Prudential
for relocation assistance. This creates a rich
source of highly motivated buyers for your home.
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Cendant Mobility, the industry leader in
global mobility support to organizations
worldwide SIRVA, Inc., a leader in providing
relocation solutions to a diverse customer base
around the world
Nearly one third of all residential real estate
transactions involve corporate relocations. I
will expose your property to this huge pipeline
of relocating buyers through
Major corporations nationwide look to Prudential
for relocation assistance. This creates a rich
source of highly motivated buyers for your home.
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To help find the right North County buyers for
our clients, our powerful network of Prudential
professionals in both local and national
markets shares leads and critical information.
These collaborative tools include Private,
nationwide agent intranet National
convention Regular branch meetings Special
networking events Broker caravans Contacts
throughout the real estate community
A commitment to collaborating for you Gary Harmon
is dedicated to actively and regularly sharing
connections and resources on your behalf.
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Garys challenge is to create the demand for
your property that attracts more buyers and gets
you the best outcome.
This requires a careful mix of strategies
Intensive local and national networking
Aggressive print exposure Expansive online
exposure Custom direct mail advertisingand
marketing materials
It takes a skillful combination of marketing
techniques to direct maximum attention to your
home. Gary will devise a custom plan designed to
bring qualified buyers to your door.
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To get optimum results for you, I will Draw on
these strategies Create a custom marketing
plan Orchestrate every detail to ensurea
successful close
It takes a skillful combination of marketing
techniques to direct maximum attention to your
home. Gary will devise a custom plan designed to
bring qualified buyers to your door.
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Since a majority of homeseekersnow search on the
Web, its importantto know your home will be
seen in allthe right places.
77 of home buyers use the Internet to search for
a home. Our company listings and banner
advertising appear on a range of high-traffic
home Web sites, including PrudentialCal.com
Prudential.com Realtor.com HomeInfoSanDiego.co
m SignonSanDiego.com Yahoo! Real Estate
Realestatejournal.com (Wall Street Journal) All
major real estate company Web sites (IDX)
Source National Association of Realtors survey
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Since a majority of homeseekersnow search on the
Web, its importantto know your home will be
seen in allthe right places.
PrudentialCal.com and Yahoo! Backed by
multimillion-dollar promotion, PrudentialCal.com
hosts over 10,000 visitors every day. Now, the
pool of buyers exposedto your home has become
even larger because when homeseekers on Yahoo!
indicate an interest in your market area, theyll
connect directly to Prudential.
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No local real estate firm advertises more
widely than Prudential California Realty. From
top real estate magazines to the Wall Street
Journal, our company is consistently seen where
it counts making it more likely that buyers
will start their home searches with Prudential.
The extensive Prudential ad program brings in a
high level of calls from interested buyers
calls that give them the opportunity to learn
about your home.
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The market for upper-tier properties is
small,exclusive and global. As a member of
Prudentials distinguished Fine Homes
International network,I am linked to offices in
the nations leading upscale markets. These
impeccable connections facilitate cross-promoting
distinctive properties and sharing information on
affluent buyers.
The pool of buyers for exceptional estates is
small and difficult to reach. Your Prudential
agent has inside access to these exclusive
circles nationwide.
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Showcasing upscale signature properties is truly
an art that requires Access to sophisticated
state-of-the-art online and print marketing
vehicles A network of connections that reaches
elusive upper-tier buyers A confident
expertise in negotiating high-end transactions
Proven estates marketing results In these
exclusive circles, Prudential agents are
unsurpassed with unparalleled company support.
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The heritage of Prudential California Realty is
estate representation. While our focus has
widened significantly, the firm has retained and
strengthened its superb connections and
reputation in every upscale community in Southern
California, and we consistently attract the
finest estate specialists in the field.
Proven estates marketing results In these
exclusive circles, Gary Harmon is unsurpassed
with unparalleled company support.
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The Architectural Collection of Prudential
California Realty was created to showcase
architecturally distinctive homes in a way that
highlights their singular appeal. Buyers view
listings for such properties throughout Southern
California in one central location, privately and
at their convenience, by visiting
www.architecturalcollection.com. Sellers present
their properties to a sophisticated audience and
rest assured that their agent is knowledgeable
and qualified to address questions from
discerning potential buyers.
Successfully marketing architecturally
significant homes takes exceptional knowledge and
discernment qualities you can trust your
Prudential expert to provide.
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All service companies are not created equal.
Prudential works only with the best so you can
confidently entrust the many facets of your home
sale to one central contact.
California Title Company An industry leader
serving counties throughout Southern California
from regional offices in San Diego, Orange County
and Los Angeles.
Pickford Escrow One of the largest full-service
escrow companies in the state, with more than30
offices in Southern California.
First Capital/First Financial One of the largest
mortgage companies in the nation, with access to
over 99 of loan programs available today.
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All service companies are not created equal.
Prudential works only with the best so you can
confidently entrust the many facets of your home
sale to one central contact.
First American Home Warranty Has provided over 1
million homeowners with high quality service
since 1984. Rated A (Excellent) by A.M Best.
Property ID The largest natural and environmental
hazard disclosure company in the country,
providing the most comprehensive, accurate and
best-insured disclosure report available.
1031 Exchange Advantage Has helped thousands of
investors successfully complete 1031 exchange
transactions, allowing them to sell and buy
property as a tax-deferred transaction.
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Prudential California Realty devotes talent, time
and resources to managingyour North County home
transaction. My personalized service to you is
backed by a team of experts, all working together
to deliver a smooth and successful outcome. These
services include Skilled legal counsel
Dedicated transaction coordination in every
branch A supportive management team
Sophisticated transaction technology keeps you
updated, ensures accuracy and streamlines the
complex documentation process. Your access
privileges to a secure Prudential Web site allow
document review and real-time transaction status
even after escrow closes.
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Establishing the right pricing for your home is
crucial to a successful sale. Rather than setting
a fixed price, we can use a powerful, proven
Prudential strategy called Value Range Marketing
(VRM) to determine a price range for your
home. Generally, it will extend from a figure
higher than your homes fixed price value to
one designed to attract value-conscious buyers
and initiate negotiation.
Setting your homes price correctly Is the key to
successful results. Guided by Prudential
expertise, youll be able to make that
decision with complete confidence.
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Value Range Marketing benefits you by
Eliminating the worry of underpricing or
overpricing your North County home Increasing
the likelihood of finding the right buyer
Keeping your property competitive in the
marketplace Exposing your property to a wider
range of buyers Getting on the shopping
lists of more buyers looking in your specific
area Creating an environment for serious
negotiation Bringing you and your buyer
together faster
Setting your homes price correctly Is the key to
successful results. Guided by Prudential
expertise, youll be able to make that
decision with complete confidence.
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The majority of showings occur when a house is
first placed on the market. Sales agents arrange
for their active, qualified buyers to see a home
when it is newly listed. After this group,
showing activity decreases to only those buyers
new to the market. Therefore, it is critical to
position your North County home at the best price
during its first market exposure.