Inside Messaging

1
Inside Messaging

• EMS MMS IM

September, 2002
Motorola Confidential and Proprietary
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Enhanced Messaging Service (EMS)
Beyond the text
Motorola Confidential and Proprietary
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EMS Overview

• EMS (Enhanced Messaging Service) is a logical
  evolution in both form and function from the
  basic SMS structure.
• EMS allows the mobile phone user to
  personalize and express themselves with styled
  text, pictures, ringtones and more.
• EMS is is built on the already existing SMS
  infrastructure which has its set of standards
  already in place.

EMS takes text messaging and makes it a
multimedia experience
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How it works

• In an EMS message, the enhanced media is
  transmitted in the User Data Header. The text is
  stored in the normal text area of the SMS.
• Phones unable to translate EMS will only see
  the text portion of the message. This is because
  of the way the EMS message is encoded.
• Short messages have an area of data that
  precedes the text called the User Data Header
  (UDH). The size of the header is not fixed, and
  in a standard (normal) SMS message is zero.

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A picture says a thousand words
Step 1 Select your picture. It can be a single
image or an animated one.
The fine print A number of predefined animations
are stored on the mobile phone that can be
included. They are the basic emotions (emoticons)
which signify things like I am happy or I am
sad. Only the reference to the animation is
transmitted in the EMS message.
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The message comes alive withthe sound of music
Chimes (high)
Chord (high)
Scooby Doo
Fanfare
Notify
Smooth Criminal
Step 2 Select your sound.
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One from column A, one from
1. Select your graphic Happy
I just sent my first EMS message!
3. Enter your message and click send I just
sent my first EMS message!
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and thats what its all about
I just sent my first EMS message!
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Content of Message Percentage Changes
UK SMS
Source Continental Research (The Summer 2002
Mobile Phone Report) August 02
Motorola Confidential and Proprietary
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Content of Message Actuals
UK SMS
Source Continental Research (The Summer 2002
Mobile Phone Report) August 02
Motorola Confidential and Proprietary
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EMS Feature Evolution
EMS Rev 4 MT and MO w/concatenation Content
Forward Management Tie ringer tones to phonebook
EMS Rev 5c Nokia Smart Messaging Support
EMS Rev 5d UPI Nokia Ring Tones MIDI
Forward MO Compression
EMS Rev 5a Enhanced Graphics and Sounds
(scalability) Compression DRM EMS Standard
message header do not forward flag for all
content types Color and greyscale support
Profiling via ringer tones and icons
EMS Rev 5b SP-MIDI support
EMS Rev 5e vCard/vCalculator Text Formatting
Motorola Confidential and Proprietary
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MMS Multimedia Messaging Service

• Enables users to send text, colour photographs,
  colour graphics such as maps logos, voice and
  music audio files, and even video
• Unlimited message size, with even the first
  devices supporting messages of over 30Kb per
  message
• Uses the Multimedia Message Service center (MMSc)
  for message delivery
• Uses open standard that are widely supported by
  Motorola, Nokia, Sony Ericsson, Samsung, etc.

Motorola Confidential and Proprietary
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Mobile Messaging Use Cases

• 1.Person-to-Person
• Messaging between people in order
• to communicate non-verbally

• 2. Portal-to-Person
• Using Messaging as a way for service providers to
  
• deliver content to your handset e.g. a
  screensaver

• 3. Person-to-Portal
• Interaction between users and servers / databases
  e.g.
• sending an MMS to participate in an MTV DJ show

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MMS Will Eventually Featurein All of Our Products
MMS A 96 x 65
MMS B 128 x 128 to 120 x 160
MMS C 176 x 220 240 x 320
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Mobile Messaging Evolutionary Path - Global
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MMS is Agnostic to Transport
Cellular Network
Internet / E Mail
2G
Backbone
MMSc
2.5G / CDMA 1x Backbone
Future Backbone
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The Message Itself

• Content Types
• Text
• us-ascii
• utf-8 16
• Image
• JPEG (JFIF)
• Still Animated GIF
• WBMP
• Audio
• AMR
• (iMelody MIDI)
• PIM
• vCard
• vCal

• Message Size
• Minimum supported 30 KB
• No maximum
• Presentation Slide Show attachments
  supported
• MMS SMIL (multipart related)
• Attachments (multipart mixed)
• Digital Rights Management

Motorola Confidential and Proprietary
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SMS Messaging Process
1. Originator sends message
2. SMS centre forwards message
SMSc
(Message is Stored in the SMSc until it can be
Forwarded)
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Standard MMS Messaging Process
3. Recipient fetches message (automatic)
1. Originator sends message
WAP Get
WAP Gway
WAP Post
MMSc
PP Gway
WAP Push over SMS
WAP Push over SMS
SMSc
4. Delivery report
2. MMSc informs handset
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Interoperability

• MMS is a 3GPP / Wap Forum Open Standard
• Further enhanced by the MMS IOP Group
• Device Vendors Motorola, Nokia, Sony Ericsson,
  Siemens, Samsung (applied), Magic4
• MMSc Vendors CMG, Comverse, Ericsson, Logica,
  Nokia, Openwave, etc.
• Remit solve interoperability issues between
  handsets and servers
• Method
• MMS Conformance Document (version 2.0)
• Development of test cases
• Testing House concept
• Joining Open Mobile Alliance (OMA)
• Testing
• Motorola has completed interoperability testing
  with CMG in network
• Bilateral testing now well advanced between
  vendors

Motorola Confidential and Proprietary
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Commercial Launches

• Austria
• Mobilcom, Q2 02
• Finland
• Sonera, Q2 02
• Germany
• D2 Vodafone, Q2 02
• Hungary
• Westel, Q2 02
• Norway
• Telenor, Q2 02

• Portugal
• TMN, Q2 02
• Telcel (Vodafone), Q2 02
• Switzerland
• Swisscom, June 02
• United Kingdom
• T Mobile, June 02
• Vodafone
• Hong Kong
• CSL, Q2 02
• Singapore Q3 02
• China Q3 02

Motorola Confidential and Proprietary
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720i Photo Messaging
Photo Messaging Experience

• Key Features
• Photo capture and send
• Browse Photo Album and send
• MMS IOP Conformant
• Large Color Display
• Camera Accessory
• Auto Download

MT Features Text JPEG GIF 87/89a WBMP MMS
SMIL 30kB Multiple Pages
MO Features Text JPEG MMS SMIL Up to 30kB Single
Page
Motorola Confidential and Proprietary
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725 Imaging Solution
A Complete MMS Experience

• Key Features
• Full MMS Client
• Wallpaper, Screen Saver, Ringer Tones
• Fully Interoperable (MMSIOP)
• Message Size Indicator
• Filters for Blocking
• Delivery Reports
• Camera Accessory
• Auto Download of Messages
• Easy to Use

MT Features JPEG GIF 87/89a WBMP AMR MIDI 50kB
Multiple Pages
MO Features JPEG GIF 87/89a WBMP BMP AMR Multiple
pages Up to 30kB
Additional from T720i
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Instant Messaging
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Instant Messaging will drive the messaging
explosion
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• Individual messages
• No presence information

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Who Benefits from the Instant Message Solution?

• Consumers
• The IM solution will work from any device, be
  it a mobile phone or desktop PC, on any network
• Service Providers
• Need to deploy a single server solution that
  will address multiple customer needs while
  interoperating seamlessly across multiple devices
• Device Manufacturers
• Only a single protocol to implement to support
  a common set of widely adopted features, low
  power consumption, storage space, memory and cost
• Application Developers
• A common framework upon which can be built new
  services for presence, messaging, group and
  content delivery

Motorola Confidential and Proprietary
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Instant Messaging
CHAT
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IM Strategy

• Support open standards and interoperability
  through
• ,3GPP2, and
  SIP
• Total Mobile Experience - consistent,
  intuitive, and compelling user experience
• Enable enhanced revenue generating capabilities
  through value added applications

• Carrier is cornerstone of solution

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Instant Messaging Solution Overview
IM Client
IM protocols
IM protocols
IM Desktop Clients
Mobile Network Operator
IM Server
Operator Billing System
Existing SMS and WAP Handsets
Motorola Confidential and Proprietary
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IM Features and Functions

• Instant Messaging
• Send and receive instant messages
• Text, Vcard, Vcalendar, EMS, MMS
• Privacy / Blocking

• Presence
• Publication and subscription of presence
  attributes
• Definition of interoperable presence attributes
• Contact list

• Group Chat
• Public and private chat rooms
• Messaging via chat rooms

Motorola Confidential and Proprietary
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Introduction to the Wireless Village
Motorola Confidential and Proprietary
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Wireless Village Background

• Operators invested heavily in 3G spectrum and
  require new services in a timely fashion to
  recover their investment.
• At the end of 2000 Motorola identified a need for
  an interoperable mobile Instant Messaging and
  Presence Service that supported 2G, 2.5G and 3G
  networks and avoided industry fragmentation
• Motorola approached Nokia and Ericsson
  leveraging the three companies expertise in
  wireless devices, networks and applications and
  proven track record for collaboration in the
  standards arena.
• The Wireless Village was formed in April 2001.

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What is the Wireless Village solution?

• The Wireless Village initiatives Instant
  Messaging and Presence Services (IMPS) includes
  four primary features
• Presence
• Client device availability, user status,
  location, client device capabilities and
  searchable personal statuses such as mood and
  hobbies
• Instant Messaging
• A familiar concept in both the mobile and
  desktop worlds Interoperable mobile IM in
  concert with other innovative features to provide
  a new user experience
• Groups (or Chat)
• A fun and familiar concept on the internet
• Shared Content
• Allows users and operators to set up their own
  storage area where they can post pictures, music
  and other multimedia content to share with others

Motorola Confidential and Proprietary
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WV Objectives and Status

• Build a set of specifications for mobile Instant
  Messaging and Presence Services
• Version 1.0 of specifications published in London
  on February 13,2002
• Specifications include the following
• Features and Functions
• Architecture
• Client-Server Protocol (CSP)
• Command Line Protocol (CLP)
• Server-Server Protocol (SSP)
• Static Conformance Documents
• Enable interoperability of clients and servers
• Launch event in London featured 10 companies in
  successful interoperability demo
• Interoperability Test 6/02, 9/02
• Over 170 supporter companies including handset
  manufacturers, network equipment providers and
  operators

Motorola Confidential and Proprietary