Blah Blah Blog. What is it

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Blah Blah Blog. What is it?
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WeBLog Blog

• But this is not your Captains Log

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Why people read (and participate on) blogs
Blogs talk to people honestly and
authenticallyand we get to talk back.
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My blog Logic Emotion
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Why? Because I had something to say.
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First things first. What kind of blogger am I?

• The Barber knows the right people and wisdom
• The Blacksmith like the Barber but works inside
  a company
• The Bridge makes connections
• The Window inside company but also talks about
  things outside the company
• The Signpost points out cool things of interest
  in his/her industry
• The Pub creates discussions to bring in people
• The Newspaper reports on news and happenings
  like a journalist

Source blog marketing
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Signpost Blacksmith
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Now what? Engage the community.
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Getting from me to them
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Planting seeds in online communities
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A funny thing happened on the way to the
blogoshpere
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Experience Map cracks the social network code
readership
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From blogs to Businessweek
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To other peoples blogs
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So now Im part of a network composed of
Community Clusters
Blogs hold Social Media Networks
togetherforming a larger community.
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And now I can test, refine, validate and publish
ideasin real time
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Idea influence exposure


Influencer endorses idea
Publish an idea
Endorsements lead to readership
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Who Cares. Is anyone paying attention?
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Bloggers Anonymous (not so anonymous)
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Forget about Adweek. Here come the A-listers
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Meet The A-Team
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Blogs are becoming the new new media new
conversation
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Point in case Sethgate
Seth says No Comment
(Some) Bloggers SayBullshit
Media SaysUh Yeahwhat those bloggers said
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The conversation according to Jaffe
This post is not snarky... it's condescending,
aloof and arrogant
I do think Seth Godin is a brilliant, spiritual
marketing mind. He understands systems, people
and the psychology of consumerism.
It was a test, on Seth's part, to see what the
response would be to enabling comments.
Could it be that Seth is an example of a "hollow
brand
It's about giving your audience a voice and an
opportunity to interact.
Is he just The Wizard of Blogs...?
At the end of the day, Seth can do what he wants
on his blog.
I still love Seth's work and I accept his
current personal limitations.
Seth still thinks he has complete control over
his brand. I don't see it that way.
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Whats Next?
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A new breed of A-Listers?
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The latest (slide is updated as events unfold)
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Thanks. See you in the community.