Putting your best foot forward: Tips for Conducting and Participating in Expos and Tradeshows

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Putting your best foot forward  Tips for
Conducting and Participating in Expos and
Tradeshows
IFMAs FM-3D Feb. 27-29, 2008Hilton Houston Post
Oak Houston, Texas, USA
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Steps for Success

• 1 Look before you jump!
• 2 Coordinating All the Right Moves
• 3 andAction!
• 4 Post-Event Evaluation

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Look before you jump

• Does this tradeshow really fit our strategic
  goals?
• Is this an event we would be proud to be
  affiliated with- or not?
• Do we have the resources to invest in this event
  the right way?
• What can we anticipate as our ROI from this
  tradeshow?

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Opportunity Screening Assessment Worksheet (OSAW)
Name Date Title
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Coordinating All the Right Moves

• How will you determine your ROI?
• Pre-show opportunities
• The RIGHT People!
• Literature/Brochures/Marketing Materials
• Freebies to give or not to give?

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AndACTION!

• Perception is everything!
• 10 Commandments of Trade Show Booth Staffing
• Its OK to not know something
• Leads, leads, leads

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• 10 Commandments of Trade Show Booth Staffing
• 1. You shall not sit.
• 2. You shall not create barriers to traffic.
• 3. You shall not eat or drink.
• 4. You shall not accost people in the aisles.
• 5. You shall not talk to your co-workers.
• 6. You shall not fill your booth with staffers.
• 7. You shall not put your hands in your
  pockets.
• 8. You shall not put out every piece of
  literature you have.
• 9. You shall not leave early.
• 10. You shall smile!
• Marlys K. Arnold, ImageSpecialist, consults with
  both companies and individuals to help them build
  a better trade show image. Her experiences as
  both an exhibitor and a show organizer offer her
  a unique perspective on trade show exhibiting. An
  active member of Meeting Professionals
  International (MPI), she is also the author of
  Build a Better Trade Show Image (2002), and the
  host of the Trade Show Insights podcast.

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Post-Event Evaluation

• Following up on leads
• Determine your actual ROI
• Brain Dump - Lessons learned?

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• QA
• Thank you!
• Cheryl White
• Associate Director, Corporate Connections
• T.J. Mendieta
• Expo Sales Manager