Android Lead in Smartphone Race Explodes via The Long Tail

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Android Lead in Smartphone Race Explodes via The
Long Tail
(1888PressRelease) Phone Insurance iPhone
Insurance data reveals that Android the open
source mobile operating system is winning the
Smartphone race because of the Longtail
effect. Delray Beach, Florida Ensquared the 1
Authority in phone insurance has revealed via
it's own last 6 months sales data relating to
iPhone Insurance and Phone Insurance that the
Android operating system collectively is now the
number one operating system in Smartphones across
the United States overtaking Apple's IOS and
smashing BlackBerry OS, Windows Mobile and the
Nokia Symbian. First impressions can be
deceiving if one only looks at marketing and
brand presence. It would appear that Android is
less well known than the well publicized and
promoted brands such as Apple and BlackBerry.
However, when using Phone Insurance as a
yardstick of market dynamics in the device arena
it paints a somewhat different picture. Apple
iPhones are insured 40 out of all Ensquared
devices. However Ensquared has revealed that
because of the Long Tail effect when adding HTC,
Samsung, Motorola and LG then Apple has simply
been overtaken by the long tail effect.
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The long tail effect is simply the sum of many
smaller parts - in this case numerous brands all
based on the Android system - to cumulatively
overpower single brands. In the case of Android
the open source mobile operating system strategy
is starting to shine and through its numerous
adherents has built a commanding lead for the
system. Many new manufactures have selected
Android because it requires no license fee,
encourages an open source development community
and web centric ethos. As a result, handset
manufactures have reduced costs and increased
functionality compared to that of closed and
propriety based systems such as Apple iPhone IOS
and RIMs BlackBerry OS operating system.
Blackberry in particular has a brand and a system
has been devastated by the pincer effect of Apple
on the one side and Android brands on the other.
Nokia as well. This has seen free-fall on their
quoted share prices of late and a strategic move
by Nokia climbing into bed with Microsoft windows
system to try staunch the leaking. Apple as a
brand despite the long tail effect still stands
tall, although its system is losing ground to
Android. What comes to mind when watching this
unfold is a saying "We are not each of us so
strong, but just count us". Ensquared has
revealed that Smartphone Insurance is not
synonymous with iPhone insurance and Android
brands feature very strongly. According to
Ensquared's data Apple has the 2 leading models
on the market and as a brand predominates.
However, there is no doubt but there is a range
of Phone Makes and Models that together most
definitely are driving the Android system to
dominate the mobile world for the coming
years. History has repeated itself in the
technology world over the last 20 years showing
that the open source community can develop more
efficiently and effectively than any one single
company through a powerful synergistic combined
effect. Netscape Navigator owned the web browser
market in the 1990's in the 2000s Internet
Explorer had taken the lead by 2010 Mozilla
powered browsers like Firefox, and Chrome started
to catch up. Similarly Microsoft used to own the
desktop operating system and now free Unix
operating systems such as Linux - powered by open
source development - threatens Microsoft. Thanks
to this interesting insurance data by Ensquared
it is clearly evident that the cell phone
technology arena follows the same trends and is
no different
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open source development is going to dominate in
the Smartphone world. This simply means that the
system dominant leaders by market share (i.e.
Nokia Symbian and Apple IOS) will both be taken
down by the Android powered mobile device
operating system.
"We at Ensquared are sharing our data since we
are truly amazed at this new emerging trend. The
next wave of Internet usage is happening on
Android powered Smartphones" said Ensquared CEO
Gordon Polovin. "Every day more and more Android
devices of all different brands and models are
getting insured alongside iPhone." Added
Polovin. For more information about the
Ensquared data referenced in this report
(including tables and graphs) please visit
http//www.ensquared.com/Cell-Phone-and-iPhone-Ins
urance-Report Ensquared.com is a cutting edge
insurance backed wireless protection program
designed to give consumers the very best choices
when it comes to SmartPhone and iPhone Insurance
covering all states and provinces in the United
States and Canada respectively. Ensquared offers
Lost, Stolen and Accidental Insurance online and
services customers with a 24/7 claim centre
focused on replacing and repairing devices under
insurance with 24-hour replacements. https//www.
ensquared.com/ Source http//www.1888pressreleas
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-the-long-tail-pr-315559.html