Social Media Optimization

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SEO DOs and DONTs
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SEO

• The art and science of raising a web pages
  natural search engine rankings. SEO is broken
  into two distinct buckets on page factors and
  off page factors. On page factors including such
  items as a websites crawl-ability, internal
  linking set up, keyword selection and placement,
  meta tags, etc. Off page factors being building
  link popularity (inbound links) into your website.

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SEO DOs

• Start with a great domain name
• Having your own domain name gives you the
  ability to brand your business website and will
  help create a long-lasting asset for your
  business and is also the first step in announcing
  your business to the whole world.

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Keyword Research

• Search engine optimization professionals
  research keywords in order to achieve better
  rankings in their desired keywords.
• Keywords should also be used in several other
  element
• Keywords in lttitlegt tag
• Keywords in URL
• Keyword density in document text
• Keywords in anchor text
• Keywords in headings (ltH1gt, ltH2gt, etc. tags)

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• Keywords in the beginning of a document
• Keywords in ltaltgt tags
• Keywords in meta tags
• Keyword proximity
• Keyword phrases
• Secondary keywords
• Keyword stemming
• Keyword Mistypes

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• Keywords in lttitlegt tag This is one of the
  most important places to have a keyword because
  what is written inside the lttitlegt tag shows in
  search results as your page title and title tag
  must be short (6 or 7 words at most)
• Keywords in URLs help a lot - e.g. -
  http//domainname.com/seo-services.html, where
  SEO services is the keyword phrase you attempt
  to rank well for. But if you don't have the
  keywords in other parts of the document, don't
  rely on having them in the URL.

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• Keyword density in document text Another
  very important factor you need to check. 3-7
  for major keywords is best, 1-2 for minor.
  Keyword density of over 10 is suspicious and
  looks more like keyword stuffing.
• Keywords in anchor text Also very
  important, especially for the anchor text of
  inbound links, because if you have the keyword in
  the anchor text in a link from another site, this
  is regarded as getting a vote from this site not
  only about your site in general, but about the
  keyword in particular.

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• Keywords in headings (ltH1gt, ltH2gt, etc.
  tags)One more place where keywords count a lot.
  But beware that your page has actual text about
  the particular keyword.
• Keywords in the beginning of a document The
  beginning of the document can be really important
  when it comes to what is indexed by the search
  engines.
• Keywords in ltaltgt tags Spiders don't read
  images but they do read their textual
  descriptions in the ltaltgt tag, so if you have
  images on your page, fill in the ltaltgt tag with
  some keywords about them.

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• Keywords in meta tags Though meta keywords
  tags are not a major factor search engines
  consider when ranking sites, they should not be
  left off the page. Both the meta keywords tag and
  the meta description tag contribute to your
  search engine ranking.
• Keyword proximity Keyword proximity is the
  location or of a keyword in a sentence (such as
  at the how close to the beginning of the
  sentence) or the distance of the keyword to other
  relevant words.

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• Keyword phrases you can optimize for
  keyword phrases that consist of several words
  e.g. web Development Company. It is best when
  the keyword phrases you optimize for are popular
  ones, so you can get a lot of exact matches of
  the search string but sometimes it makes sense to
  optimize for 2 or 3 separate keywords (Web
  ,Development and Company) than for one
  phrase that might occasionally get an exact
  match.

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• Secondary Keywords Optimizing for secondary
  keywords can be a golden mine because when
  everybody else is optimizing for the most popular
  keywords, there will be less competition (and
  probably more hits) for pages that are optimized
  for the minor words.
• Real Estate- primary keywords
• real estate new jersey-secondary keywords

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• Keyword Stemming It is stem of a word and
  build additional words by adding a prefix or
  suffix, or using pluralization. The word can
  expand in either direction and even add words,
  increasing the number of variable options.
  Keyword stemming is now considered to be a
  popular and a logical strategy for gaining ranks
  in all major search engines.
• Eg Google could be Googles, Googled,
  Googler, or Googling.

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Meta Title

• The title tags should be between 10-60
  characters but should try not to go beyond 120
  characters . . Note that spaces, dashes, pipes,
  and ampersands count as characters. This is not a
  law, but a relative guideline - a few more
  symbols is not a problem. You won't get penalized
  for having longer title tags, but the search
  engine will simply ignore the longer part. Your
  title tag should be readable, but also contain
  your targeted key terms.

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Meta Description

• The description tag should be written in
  such way that it will show what information your
  website contains or what your website is about.
  Write short and clear sentences that will not
  confuse your visitors. The description tag should
  be less than 200 characters. The meta description
  tag also has a great importance for the SEO
  optimization of your page and It is essential for
  the prospect visitor when looking at the search
  engine result page.

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Meta Keywords

• The keyword tags should contain between 4 and
  10 keywords. They should be listed with commas
  and should correspond to the major search phrases
  you are targeting. Every word in this tag should
  appear somewhere in the body, or you might get
  penalized for irrelevance. No single word should
  appear more than twice, or it may be considered
  spam. Lately, the meta keyword tag has become the
  least important tag for the search engines and
  especially Google.

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Content and Document

• Unique content
• Frequency of content change
• Keywords font size
• Keywords formatting
• JavaScript
• Age of document
• File size
• Illegal Content

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• Unique Content Search engines and your
  online visitors as well love new fresh content,
  and with a frequent update, applicable content is
  a surefire for success and Google ignore
  duplicate content.
• Frequency of content change Frequent changes
  to a Web page help to raise its rank, because
  search engines like "fresh content.". It is great
  when you constantly add new content but it is not
  so great when you only make small updates to
  existing content.

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• Keywords font size When a keyword in the
  document text is in a larger font size in
  comparison to other on-page text, this makes it
  more noticeable, so therefore it is more
  important than the rest of the text. The same
  applies to headings (lth1gt, lth2gt, etc.), which
  generally are in larger font size than the rest
  of the text.
• Keywords formatting Bold and italic are
  another way to emphasize important words and
  phrases. However, use bold, italic and larger
  font sizes within reason because otherwise you
  might achieve just the opposite effect.

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• JavaScript If used wisely, it will not
  hurt. But if your main content is displayed
  through JavaScript, this makes it more difficult
  for spiders to follow and if JavaScript code is a
  mess and spiders can't follow it, this will
  definitely hurt your ratings.
• Age of document Many search engines,
  especially Google, consider older documents more
  valuable than new documents, particularly if they
  have continued to build links over a long period
  of time.

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• File size Generally long pages are not
  favored, or at least you can achieve better
  rankings if you have 3 short rather than 1 long
  page on a given topic, so split long pages into
  multiple smaller ones.
• Illegal Content Using other people's
  copyrighted content without their permission or
  using content that promotes legal violations can
  get you kicked out of search engines.
• Keyword-rich URLs and filenames A very
  important factor, especially for Yahoo! and Bing.

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SITE

• Site Accessibility If the site (or separate
  pages) is inaccessible because of broken links,
  404 errors, password-protected areas and other
  similar reasons, then the site simply can't be
  indexed.
• Sitemap It is great to have a complete and
  up-to-date sitemap, spiders love it, no matter if
  it is a plain old HTML sitemap or the special
  Google sitemap format.
• Site Age Similarly to wine, older sites are
  respected more. Google do take into consideration
  the domain age, when deciding the page rank of
  your site

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• Site theme The site theme is even more
  important for good ranking because when the site
  fits into one theme, this boosts the rankings of
  all its pages that are related to this theme.
• File Location on Site File location is
  important and files that are located in the root
  directory or near it tend to rank better than
  files that are buried 5 or more levels below.

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DOMAIN

• Domains versus sub domains, separate
  domains
• Having a separate domain is better .Sub
  Domains not effective in seo. Yahoo has multiple
  sub domains to keep their very different services
  (and websites) straight.
• yahoo.com- Domain
• mail.yahoo.com
• news.yahoo.com
• travel.yahoo.com

Sub Domains
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• Top-level domains (TLDs)There are TLDs that
  are better than others. For instance, the most
  popular TLD .com is much better than .ws,
  .biz, .net, .org, .gov, .edu, int, pro.
• Hyphens in URLs Hyphens between the words
  in an URL increase readability and help with SEO
  rankings. This applies both to hyphens in domain
  names and in the rest of the URL.
• URL length Generally doesn't matter but if
  it is a very long URL-s, this starts to look
  spammy, so avoid having more than 10 words in the
  URL.

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Link Building

• Anchor text of inbound links
• Origin of inbound links
• Links from similar sites
• Links from .edu and .gov sites
• Number of backlinks
• Anchor text of internal links
• Around-the-anchor text
• Age of inbound links
• Links from directories
• Number of outgoing links on the page that links
  to you

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• Named anchors
• IP address of inbound link