MAERSK LINE

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• CREATED AND PRESENTED BY
• MUHAMMAD LALANI
• C.M.M ENTERPRISES

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AGENDA

• SHORT VIDE ON APM GROUP
• COVER PAGE OF APM
• ACTIVITES OF APM GROUP
• CEO WITH RESPECT TO ACTIVITES OF APM GROUIP
• HISTORY OF MAERSK LINE
• VISION MISSION STATEMENT
• MAERSK LOGO
• MAERSK HIERARCHY
• SOME FACTS AND FIGURES
• MAERSK AND IT COMPETITORS
• BUSINESS STRATEGY OF MAERSK
• SOME THREATS
• STRATEGIES ADOPTED IN MAERSK

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CEOS OF A.P.M GROUP
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PRODUCTS OF A.P.M GROUP AND THEIR CEO
RESPECTIVELY
APM Terminal Kim Fejfer
Mearsk Line Eivind Kolding
Maersk oil Jakob Thomasen
Maersk Tanker Soren Skou
Maersk Drilling Claus V. Hemmingsen
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The Maersk Line
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HISTORYA HISTORICALLY FATHER-SON TEAM
Arnold .Peter. Moeller A MAN WHO CREATE
OPPORTUNITY FOR HIM SELF
Arnold Maersk Mc-Kinney Moller A MAN WHO AVAIL
EVERY POSSIBLE OPPORTUNITY BY COLLOBRATING WITH
US NAVY
HIS PHILOSOPHY No loss should hit us, which
could be avoided with constant care
There are two only ways to grow organically or
via acquisitions,"
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• VISION STATEMENT
• We create opportunities in global commerce
• MISSION STATEMENT
• Truly understanding our clients and their
  business.
• Offering second-to-none transportation solutions.
  
• Being profitable - and delivering sustainable,
  profitable growth.
• Continuously reducing costs and increasing
  efficiency.
• Offering our colleagues personal growth and a
  motivating place to work.
• Being innovative.
• Being good corporate citizens.

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MAERSK LINE AT A GLANCE

• Employees about 16,900 and 7,600 Seafarers.
• Number of representations about 500 offices
• Located in more than 167 countries

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MAERSK LOGO IN 1928 IN 1972
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KEY PERSONNEL IN MAERSK LINE
Eivind Kolding, Chief Executive Officer

Morten Engelstoft, Chief Operating Officer
Eivind Kolding, Chief Executive Officer

, LARS JAKOBSEN HEAD OF NETWORK PRODUCT
Lucas Vos Chief Process Officer
PETER ANDERSON Chief FINANCIAL Officer
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TOP 7 COUNTRIES HAVING LARGEST SHARE IN GLOBAL
TRADE IN TERMS OF CONTERIZATION MOVEMENT
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• WHY WE ARE NUMBER 1 TILL TODAY
• SOME FACT FIGURE THAT KEPT US THE WINNER OF THE
  GAME TILL TODAY

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MAJOR ROUTES AND REVENUE EARNED FROM THEM

• The major routes of Maersk Line providing 265
  services which are
• Asia-Europe (12 East Bound Services12 west bound
  service)(70 feeder service)
• Africa (4 Direct service)(12 Feeder Service)
• Trans-Pacific(Asia-America)(9 East Bound
  Service9 West Bound Service)
• Latin America(38 service)(12 Feeder Service)
• Trans-Atlantic(America-Europe, Meiterranean,Middle
  East)(16 service)-
• Oceania(14 service)(1 Feeder Service)
• Intra-Asia(19 services)(35 feeder Service)

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RATE FLUCTUATION
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TOTAL FLEET AND TEUS Operated under Maersk brand
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Maersk COMPETATIVE POSITION IN MAKRET COMPITITOR
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RNK OPERATOR MARKET SHARE NO OF CONTNER FLEETS OWNED FLEETS
1 APM-Maersk 18 2,166,332 570 245
2 Mediterranean Shg Co 13.2 2,029,758 472 207
3 CMA CGM Group 8.6 1,350,232 403 94
4 Evergreen Line 5.4 594,154 162 90
5 Hapag-Lloyd 4 543,293 138 59
6 APL 3.5 472,804 119 44
7 COSCO Container L. 3.5 469,491 145 94
8 CSCL 3.4 460,717 140 88
9 NYK 3 410,185 108 59
10 Hanjin Shipping 2.5 409,363 92 18
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BUSINESS STRATEGY OF MAERSK LINE
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• SOME MAJOR UNCONTROLLABLE THREATS TO
• SHIPPING INDUSTRIES

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FLUCTUATION IN FUEL PRICES
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PIRACY ATTACKS
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• STRATEGIC MANAGEMENT MATRIXES

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BCG MATRIX

• The example of service TP1 i.e trans pacific
  routing 1 is the best example of bcg matrix
• The service had a routing of Yantian, Xiamen,
  Kaohsiuing, Los Angeles, Oakland, Honolulu and
  Guam which have been dismissed recently because
  of low freight and increment in bunker lost .
• The service have been in continues loss since 3
  years and now the board decided to dismissed the
  service and
• introduce new service serving some port from
  previous service
• The new routes as per market demand TP1 have been
  replaced by TAIWAN EXPRESS
• which routing will be KAOHSIUNG(TAIWAN)-TAIPAI(TA
  IWAN)-LOS ANGELES( USA)-OAKLAND(USA)

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THE GRAND STRATEGY MATRIX
AS PER ABOVE GRAPH IT IS CLEAR THAT MAERSK FALLS
IN Q4 AS THEY HAVE STRONG COMPETATIVE ADVANTAGE
BUT MARKET GROWTH IS SLOW
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I.E MATIRX

• On basis of IFE AND EFE ,Maersk fall in Q1 i.e
  Grow Build which enroll it to take following
  steps
• Market Development By Introducing new ports
  having good trade balance either by direct
  service or feeder
• Product Development By investing on charter
  vessel rather than purchasing
• Backward Integration As growth in container
  market is decreasing they should focus more on
  ship yard and ship breaking to control ship
  repair and maintenance cost

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He who asks a question is a fool for five
minutes he who does not ask a question remains a
fool forever.