Google Semantic Search: Why SEO Experts Should Rethink Their Strategy

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Google Semantic Search
Time for SEO Experts to Rethink Their Strategy
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• Google introduced Semantic Search on March
• 2012 as a more thoughtful and meaningful attempt
• to make SEO processes advanced and take it
• beyond content and targeted keywords.

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The Purpose of Semantic Search

• Semantic search aims to improve search result
• accuracy through considering various points such
• as- location, intent, variation of words,
• special queries, synonyms, concept matching, and
• natural language queries.

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What Makes it Special?

• Semantic search seeks to discern the meaning of
• the contextual terms in a database to generate
• more appropriate results. For instance, Google
  will
• comprehend two different meanings on writing
• their and there. It will differentiate the
  meaning
• of words like New and New York while trying
  to
• interpret the relation between words.

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Google Knowledge Graph

• Googles Knowledge Graph acts as a support system
  for semantic
• search. It will respond to queries of users by
  providing them exact
• information. With Knowledge Graph, Google will no
  longer be just a
• search engine. It will also try answering for
  requested information
• instead of simply relying on websites for
  information. For example- if
• you type weather California in Google, it will
  provide weather
• condition of California immediately.

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Suggestion for SEO Experts

• Keywords are an integral part of
• SEO. To rank higher in
• semantic search, it is essential to
• use appropriate keywords
• in the right places in addition to
• ensuring the structure and
• quality of content. Keyword
• research also focuses on what
• the user actually means while
• looking up keywords. So,
• one has to keep in mind that an
• article consists well
• researched keywords.

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