Social Media and The Law of Attractionfor Law FirmsPart - 2

1

• Social Media and
• The Law of Attraction
• for Law Firms
• Part 2

Build Your Footprint Attract New Business
Premiere Bail Bonds

2
Social Media in Action The 5 Ws

• 5 Objectives of Social Media
• Reputation Management (Who Are You?)
• Branding (The What)
• Marketing (The Where)
• Listening/Engaging (The When)
• Monetization (The Why)

Social Media Marketing and Online Branding
for Law Firms by Premiere Bail Bonds
3
Who Are You?

• Reputation Management
• See what you look like online in Google
• Establish your niche - Free Wordtracker
• Plug in terms you use to market you/your business
• Become the expert Influence the Conversation
• Define your niche with keywords
• What is missing?

Social Media Marketing and Online Branding
for Law Firms by Premiere Bail Bonds
4
What Makes You an Expert?

• Branding
• Become synonymous with terms in your niche
• Elevator pitch with niche terms
• Redo your content to include niche terms
• Generate awareness
• Launch Your Content Engine
• Publish repurposed content with new terms
• Establish/Regain trust

Social Media Marketing and Online Branding
for Law Firms by Premiere Bail Bonds
5
Where Do You Market?

• Content marketing channels
• Social Networks LinkedIn, Google Plus,
  Naymz.com, Facebook.com, Twitter.com
• MRSS Sites YouTube.com, SlideShare.com
• Drive action/traffic
• Tag with your URL, Call to Action, Landing Page
• Establish need (to collect data)
• Whitepapers, special offers, Newsletters

Social Media Marketing and Online Branding
for Law Firms by Premiere Bail Bonds
6
The When

• Listening/Monitoring/Engaging
• Meet your customer on their terms
• Setup Google Alerts for your targeted terms
• Identify competitors, partners and stay on
  breaking news
• Leverage existing content to increase
  productivity/word of mouth
• Repurpose your content with new information
• Form/Change opinion (influence the influencers)
• Comment Marketing
• LinkedIn Q A

for Law Firms by Premiere Bail Bonds
Social Media Marketing and Online Branding
7
Why Leverage Social Media

• Monetization
• Drive wide funnel sales activity (greater
  suspects/prospects)
• Decrease costs of communicating value proposition
• Become The Hunted

for Law Firms by Premiere Bail Bonds
Social Media Marketing and Online Branding
8

• Premiere Bail Bonds
• www.PremiereBailBonds.com
• 800-662-0056