Title: How Content Marketing Sets New Trends in the Marketing World
1OolongMarketing.com
How Content Marketing Sets New Trends in the
Marketing World
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What does Content Marketing have to offer to
qualify as a new trend and replace traditional
marketing?
3OolongMarketing.com
According to the Content Marketing Institute,
marketers have shared more business information
on social media in the last year.
4OolongMarketing.com
Content marketing is a technique in which
relevant content is created for the purpose of
attracting a defined target market to a desired
profitable action.
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The principle behind content marketing is if
customers are treated intelligently, they will
reward you with their patronage and loyalty.
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Intelligent marketers have now learned that
content marketing is no longer a choice IT IS A
MUST!
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Information should affect customers so they can
share it with others, making your content viral.
8OolongMarketing.com
80
80 of business decision makers prefer to get
company information in a series of articles
rather than an advertisement.
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70 say content marketing makes them feel closer
to the company while 60 say it helps them make
better product decisions.
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The most popular means of content marketing in
use are article posting, social media, blogs,
eNewsletters, videos, case studies, and in-person
events.
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The metrics used to measure the success of these
activities is, most often, WEB TRAFFIC.
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Marketings focus has now become branding rather
than selling.
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Great content is the future.
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If youre still not convinced, you will end up
last in line, or not even in it at all.
15OolongMarketing.com
VISIT our SITE for more information on Content
Marketing.